Business Analyst Senior

Aditya Sai Maddila

656-***-**** ****************@*****.*** linkedin.com/in/aditya-sai-maddila

Experience

Senior Business Analyst, University of South Florida November 2023 – May 2025 Roles: Salesforce Admin, Data Lead, Process Lead Tampa, FL

• Configured Salesforce Sales Cloud custom objects, flows, and validation rules to optimize sales processes, achieving 100% compliance with business standards.

• Developed Salesforce dashboards and reports using SOQL to track sales KPIs, reducing reporting time by 30% and enabling data-driven decisions.

• Analyzed 100K+ records using SQL and SOQL, improving data accuracy by 25% for sales reporting and compliance audits.

• Automated sales workflows using Salesforce Flow, decreasing manual effort by 40% and enhancing process efficiency.

• Conducted data audits in Salesforce, resolving 15% of inconsistencies to ensure data integrity and compliance.

• Coordinated UAT for Salesforce enhancements, collaborating with stakeholders to validate solutions and drive adoption.

Application Development Analyst (Client: Salesforce), Accenture July 2021 – July 2023 Roles: Salesforce Admin, Automation Lead, Integration Lead, Data Specialist Hyderabad, Telangana

• Configured Salesforce Sales Cloud custom objects, flows, and permission sets for enterprise clients, achieving 100% compliance with sales requirements.

• Led data migration of 700K+ records using Data Loader and SOQL, improving data accuracy by 45% and ensuring audit-ready reporting.

• Developed 20+ Salesforce dashboards and reports for Sales Cloud, reducing report generation time by 40% and enabling real-time analytics.

• Designed integrations between Salesforce and third-party tools like Dealhub using MuleSoft, reducing data lag by 70% with bi-directional syncs.

• Conducted QA testing and data audits, resolving 10% of data inconsistencies to ensure compliance with security standards.

• Led training sessions on Salesforce features, creating user guides and FAQs to support cross-functional team adoption.

• Coordinated Agile release management and UAT for a 200+ user Salesforce platform, optimizing workflows to enhance performance.

Application Development Associate, Adaps August 2020 – May 2021 Roles: Salesforce Specialist, BI Analyst, Process Lead Hyderabad, Telangana

• Implemented Salesforce Sales Cloud workflows and custom fields to optimize sales processes, improving system efficiency by 30%.

• Created Salesforce dashboards and Power BI reports for sales analytics, reducing reporting turnaround by 35% and enhancing stakeholder visibility.

• Utilized SQL and SOQL to query 500K+ transactional records, improving data accuracy by 20% for sales reporting.

• Automated data integrations using Salesforce APIs, streamlining workflows by 25% and reducing manual effort.

• Conducted data audits in Salesforce, resolving 10% of inconsistencies to ensure data integrity and compliance.

• Supported Agile requirement gathering and UAT for Salesforce configurations, aligning solutions with business goals.

Projects

Salesforce Case Management Optimization Service Cloud, CRM Analytics December 2024 – February 2025

• Configured a scalable case management system in Service Cloud, including record types, page layouts, assignment rules, and escalation rules to simulate pharmacy customer service workflows.

• Designed a report and dashboard suite for tracking open cases, resolution time, and SLA compliance, using custom report types and dynamic filters for role-based insights.

• Created user training resources including guided walkthroughs and solution documentation using in-app guidance and help text, simulating onboarding for 50+ support agents. Sales Performance & SLA Dashboard Power BI, Tableau December 2024 – January 2025

• Configured a case management simulation using Salesforce to track SLA violations, escalation logic, and workload distribution for a pharmacy-style support team.

• Designed Power BI-style dashboard mockups with filters for case type, agent workload, and resolution time; simulated KPIs helped managers identify bottlenecks. Technical Skills

Salesforce Expertise: User and License Management, Roles, Profiles, Permission Sets, OWD, Sharing Rules, Field-Level Security, Custom Objects, Page Layouts, Record Types, Validation Rules, Workflow Rules, Approval Processes, Flow Builder, Process Builder, Reports, Dashboards, Data Quality Rules, ETL, Data Migration, SOQL, SOSL, Apex Basics, Lightning Web Components, Metadata API, Release Management Salesforce Clouds: Sales Cloud, Service Cloud, Health Cloud, Net Zero Cloud, Salesforce Data Cloud, CPQ, CRM Analytics, Experience Cloud, Revenue Cloud, Billing NetSuite Expertise: Custom Fields, Forms, Records, Workflows, SuiteScript, SuiteQL, Dashboards, Reports, User Role Management, SOX Compliance

Competitive Intelligence Tools: Klue, Crayon, HubSpot, ZoomInfo, LinkedIn Sales Navigator, 6Sense, Ringlead, Clay Integrations and Tools: MuleSoft, Salesforce Slack Integration, REST API, SOAP API, JSON, XML, OAuth, Webhooks, Smartsheet, Blackline, Coupa, Avalara, FloQast, Anaplan, NetSuite Healthcare & Data Standards: HIPAA Compliance, FHIR, HL7, Salesforce Data Cloud, Salesforce Security Reviews, Health Check, Optimizer, SOX Compliance

Data Visualization & BI: Power BI, Tableau, CRM Analytics, Salesforce Reports and Dashboards, NetSuite Dashboards, Smartsheet, Excel, PowerPoint

Programming & Databases: Apex, Visualforce, Lightning Web Components, Python, SQL, SOQL, SuiteQL, MySQL, MS SQL Server

DevOps & Collaboration Tools: Copado, Flosum, Jenkins, Gearset, Change Sets, Salesforce CLI, Git, Visual Studio Code, Postman, Data Loader, Workbench, JIRA, Lucidchart, Asana, Trello Methodologies: Agile, Scrum, SDLC, ITIL

Applied Skills: Competitive Intelligence, Market Research, Cross-Functional Collaboration, Stakeholder Management, User Training, Process Automation, Data Quality Improvement, Analytical Problem Solving, Project Management, Financial Reporting, Process Mapping, Data Modeling, Storytelling, Sales Enablement, Process Consulting Certifications

• Salesforce Administrator • AWS Solutions Architect - Associate

• PL-300: Power BI Data Analyst • Salesforce Marketing Cloud Admin

• Salesforce Service Cloud Consultant • Salesforce Sales Cloud Consultant

• Salesforce Marketing Cloud Consultant • Salesforce Developer I

• Salesforce App Builder

Education

University of South Florida Tampa, FL

Master’s in Business Analytics and Information Systems August 2023 – May 2025 Awards & Recognitions

• Accenture ACE Award: Recognized for exceptional performance and contributions (FY21 Q4).

• Best Performer Award: Acknowledged for outstanding achievements (FY22).

• NFT Cloud Demo at Dreamforce 2022: Unilever’s NFT Cloud project demoed by team at Dreamforce.

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