Associate Director E-Commerce

BIMAN ROY

Mail Address - ************@**********.*** Location - Bangalore, India

[983-***-****] [https://www.linkedin.com/in/biman-roy-418ab476/] ASSOCIATE DIRECTOR – BUSINESS FINANCE

14+ Years of Progressive Experience in Financial Strategy, Budgeting, Business Planning, and Operational Efficiency across Retail, FMCG, Logistics, and E-commerce domains. CAREER OBJECTIVE

To contribute meaningfully to a dynamic organization by leveraging my expertise in financial leadership, cross-functional stakeholder management, strategic business planning, and team development to drive growth, profitability, and operational excellence. CORE COMPETENCIES

Strategic Budgeting & Forecasting

P&L Management & Cost Optimization

Business Intelligence & Analytics

Long Range Business Planning

Capex/Opex Management

Team Leadership & Stakeholder Engagement

Process Excellence & Lean Supply Chain

Working Capital & Cash Flow Management

Successful Abroad Transition for 3 countries

PROFESSIONAL EXPERIENCE

Wheelocity Fresh Pvt. Ltd. – PAN India – Corporate Profile Associate Director Reporting to CEO – Business Finance Jan 2024 – Till Date

Led business finance for Fruits, Vegetables & Grocery across India, including pricing strategy, profitability planning, and OKRs.

Managed inventory loss, working capital, and analytics for new initiatives.

Published AOPs, long-range business plans, and scenario-based forecasts.

Owned BSM and drove cross-functional projects impacting cost and growth.

System, Process and Policies

Licious Pvt. Ltd. – PAN India – Corporate Profile

Senior Manager – Business Finance (Revenue & Growth) Jun 2022 – Dec 2023

Led business finance for strategies of new ventures like B2B, Raw and Fresh, Exclusive Business Outlets, Masala and Plant based Meat

Driving speed projects across Pan India

Budgeting, Variance Analysis and Strategy

Margins, Returns on capital Employed

Interacting with network, category and planning teams, etc having stringent targets.

Preparation of Final Scorecard to be rolled out for the Company prospectus Flipkart India Pvt. Ltd. – East Region

Manager II – Business Finance Partner, FP&A Oct 2014 – Jun 2022

Owned end-to-end P&L for a 690 Cr portfolio covering marketplace, FC ops, Mother hub, line haul and Last Mile Ops.

Spearheaded business development in First Mile and new cost-effective models.

Managed asset reviews, capex planning for 45L+ sq. ft. warehouses, and category profitability.

Introduced impactful initiatives including 3PL costing models, van branding, and optimized packaging—yielding savings of 44 Cr annually.

Awarded Best F-Drive Team and Most Agile Business Partner – Pan India. Maersk Global Services (A.P. Moller Maersk Group)

Senior Process Expert – Finance Oct 2012 – Oct 2014

Managed financial reporting, cost & revenue analysis, and P&L for ports in West Africa.

Implemented new business models for container ops, demurrage & detention costing.

Collaborated with regional leads for dashboards, forecasting, and scorecards. Capgemini India Pvt. Ltd.

Associate Consultant – Finance Apr 2011 – Oct 2012

Handled project profitability, forecasting, and monthly financial reporting. Genpact India Pvt. Ltd.

Process Associate – Finance & Accounts Dec 2009 – Apr 2011

General Accounting for US-based client including reconciliations and statutory compliance.

Resolved a 3-year pending account issue for Huntsman Ltd, earning client appreciation. EDUCATION

Year Degree Institution Specialization

2009 Diploma in Business

& Finance

ICFAI University Business & Finance

2008 M.Com University of

Calcutta

Accounting &

Finance

2006 B.Com (Hons) University of

Calcutta

Accounting &

Finance

2003 Higher Secondary W.B.C.H.S.E Commerce

2001 Matriculation W.B.B.S.E General

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