Dynamic Digital Marketing Leader with 13 Years Growth Expertise

VIKRANT CHAUHAN

Faridabad 991******* **************.******@*****.***

Profile Summary

Dynamic Deputy Head of Marketing with 13 years of experience in digital marketing and brand growth. Expertise in SEO, SEM (PPC), Social Media, Email Automation, and Content Strategy, with a proven ability to maximize ROI through data-driven campaigns. Skilled in leading high-performing teams, creating strategic marketing plans, and driving customer engagement and brand visibility. Passionate about using analytics, creativity, and emerging technologies to accelerate business growth. Core Marketing Skills

Strategic Marketing Planning

Brand Development & Positioning

Campaign Management (Online &

Offline)

Email Marketing & Automation

Performance Marketing (PPC,

Display, Remarketing)

Market Research & Consumer

Insights

Lead Generation & Conversion

Optimization

Marketing Analytics & ROI

Measurement

Growth Marketing & Revenue

Optimization

Digital Marketing Strategy

Content Marketing

SEO & SEM (Search Engine

Optimization / Marketing)

Social Media Marketing &

Management

Media Planning

Product Marketing & Go-to-Market

Strategy

Influencer Marketing

CRM Management

Budget Planning & Marketing

Forecasting

Leadership & Team Management

Marketing Team Leadership &

Development

Agency & Vendor Management

Strategic Planning & Execution

Analytical & Technical Skills

Budget Management & Allocation

Project Management

Decision-Making

Budget Planning, Management &

ROI Allocation

Marketing Team Leadership &

Development

Marketing Performance

Measurement & Reporting

Budget Management & Allocation

Project Management

Data Analysis & Strategic Decision-

Making

Forecasting & Market Trend

Analysis

Tools & Platforms

Advertising & Analytics: Google Analytics, Google Ads, Meta Business Suite, LinkedIn Ads, TikTok Ads, Quora Ads, and other digital ad platforms

CRM & Marketing Automation: HubSpot, LeadSquared, Zoho CRM, Mailchimp

SEO & Performance Tools: SEMrush, Ahrefs, Moz, Google Search Console Professional Experience:

Deputy Head of Marketing Hallbridge Education Group

(March 2022 – Present)

Institutions Managed:

UK Universities: York St John University, Regent College London, Leeds Trinity University

Global Achievers Academy: Summer Programs at Harvard University, UCL

Oxford Royale Academy: Academic Summer Programs at University of Oxford, University of Cambridge, Yale University, and Imperial College London

Key Achievements & Responsibilities:

PPC & Performance Marketing: Spearhead high-performing paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and Quora— achieving exceptional ROI and consistent lead conversion growth.

Campaign Optimization: Drove continuous improvement of Google Ads and Meta campaigns, resulting in higher click-through rates, reduced CPA, and stronger lead quality.

Data-Driven Strategy: Leveraged Google Analytics, performance dashboards, and A/B testing insights to enhance keyword rankings, conversion, and overall engagement metrics.

Website & UX Revamp: Led a full-scale redesign of institutional websites, reducing bounce rates by improving navigation, user flow, and content experience—resulting in increased session duration.

Content & Social Media Leadership: Directed a cross-platform content and social strategy that amplified audience reach, improved engagement and strengthened brand reputation.

Email & Landing Page Optimization: Increased conversion rates through data-backed improvements in email marketing workflows, landing page design, and CTA optimization.

Cross-Functional Collaboration: Partnered with design, development, and admissions teams to execute cohesive marketing campaigns that aligned brand storytelling with enrollment goals.

Strategic Budget Management: Managed multi-channel marketing budgets effectively, ensuring cost efficiency while maximizing ROI across all paid media channels.

Market & Competitor Analysis: Conducted in-depth market research and competitor benchmarking to identify emerging trends and inform campaign direction.

Revenue & Brand Growth: Drove measurable growth in student inquiries, program enrollments, and brand visibility through integrated marketing initiatives and strategic leadership.

Digital Marketing Manager Wider Dreams Overseas Pvt. Ltd. (April 2021 – January 2022)

Led and optimized high-impact digital marketing campaigns across multiple channels, improving brand visibility, lead generation, and ROI.

Multi-Channel Advertising: Managed PPC campaigns across Google Ads (Search, Display, Remarketing), Facebook, Instagram, LinkedIn, and Quora Ads to drive conversions and enhance brand awareness.

Campaign Optimization: Launched and fine-tuned Google AdWords campaigns, increasing ROI and lead generation through data-driven insights and strategic bid management.

SEO & Content Strategy: Led SEO initiatives, including keyword research, link-building, and content optimization, boosting organic rankings and website traffic.

Social Media: Executed high-performing Facebook campaigns, increasing website traffic and sales while developing targeted social media strategies to grow brand engagement.

Analytics & Reporting: Generated comprehensive weekly and monthly performance reports, using Google Analytics to monitor key metrics and refine strategies.

Email Marketing: Managed targeted email campaigns for lead nurturing, customer retention, and increased conversion rates.

Cross-Functional Collaboration: Worked closely with design and development teams to create engaging marketing materials and ensure seamless execution of campaigns.

Budget Management: Optimized advertising budgets for maximum ROI, ensuring efficient resource utilization across all digital marketing efforts.

Lead Generation & A/B Testing: Enhanced lead generation through optimized landing pages and A/B testing to improve campaign performance.

Video Marketing & Trends: Implemented successful video campaigns to showcase product features and boost audience engagement.

Website Optimization: Enhanced user experience on the company website, increasing time on site and improving conversion rates.

Trend Analysis & Strategy Adjustment: Monitored emerging trends in digital marketing and adjusted strategies to stay ahead of the competition.

Digital Marketing Manager M & J Edtech Pvt. Ltd. (February 2020 – April 2021)

Led digital marketing efforts for a dynamic edtech company, driving engagement, brand visibility, and conversions through data-driven strategies across multiple platforms.

PPC & Digital Advertising: Managed Google Ads (Search, Display, Remarketing), Facebook, Instagram, LinkedIn, and Quora Ads, boosting brand reach and generating quality leads.

Campaign Optimization: Oversaw Google AdWords campaigns, including bid management, ad positioning, and performance tracking, optimizing ad spend and ROI.

SEO & SEM: Developed and executed SEO and SEM strategies, improving organic search rankings and visibility through comprehensive keyword research and on-site optimization.

Analytics & Reporting: Utilized Google Analytics to monitor website performance, track user behavior, and inform campaign adjustments, producing detailed reports for senior leadership.

Brand & Content Strategy: Directed brand initiatives, including content development and creative updates, ensuring consistent messaging across digital channels.

Social Media Leadership: Created and executed social media strategies that grew audience engagement, increased brand recognition, and drove customer loyalty.

Market Research & Strategy: Conducted in-depth market research to identify opportunities and develop targeted marketing strategies based on industry trends.

Lead Generation & Conversion Optimization: Increased sign-up rates by refining marketing funnels and leveraging retargeting strategies to boost conversions.

Cross-Functional Collaboration: Coordinated with IT and design teams to troubleshoot issues, produce creative assets, and ensure seamless campaign execution.

Team Leadership: Managed and mentored a digital marketing team, ensuring timely project delivery and high-quality work.

Email & Video Marketing: Boosted email campaign performance with segmentation and personalization, while driving engagement through targeted video marketing initiatives.

Budget Management: Efficiently managed digital ad budgets, ensuring cost-effective campaign delivery and maximizing ROI.

A/B Testing & Optimization: Executed A/B testing strategies to refine marketing messages, increase engagement, and optimize campaign performance.

Digital Marketing Manager Pi Overseas Pvt. Ltd. (May 2017 – Dec 2019) Led and optimized digital marketing strategies for clients, driving brand visibility, engagement, and conversions through targeted campaigns across multiple platforms.

PPC & Paid Media: Managed Google Ads (Search, Display, Remarketing), Facebook, Instagram, LinkedIn, and Quora Ads, improving ad performance and ROI.

SEO & Website Optimization: Conducted comprehensive website audits and implemented effective SEO strategies that improved organic search rankings and website traffic.

Client Strategy & Consultation: Developed tailored digital marketing plans aligned with client objectives, optimizing social media accounts, and boosting online engagement.

Performance Tracking & Reporting: Analyzed key metrics (CTR, bounce rates, conversion rates) to assess campaign success, providing actionable insights to clients for optimization.

Competitor & Market Research: Conducted in-depth competitor analysis to identify valuable keywords, backlink opportunities, and high-potential audience segments.

Social Media& Engagement: Created and executed social media marketing strategies that grew brand presence, built networks, and increased engagement.

Lead Generation & A/B Testing: Enhanced lead generation through targeted PPC campaigns and optimized landing pages, continuously improving with A/B testing.

Cross-Functional Collaboration: Worked closely with sales, design, and media teams to create compelling marketing content and ensure seamless execution.

Email Marketing Optimization: Streamlined email campaigns, resulting in higher open and click-through rates through segmentation and personalized content.

IT & Technical Management: Managed IT division, overseeing mail server and Microsoft Outlook configuration to ensure smooth operational flow.

Mobile Marketing & Trends: Optimized mobile marketing strategies, catering to the growing segment of mobile users, and adjusted tactics based on emerging trends.

Budget Management: Efficiently managed digital ad budgets, maximizing ROI and ensuring cost-effective use of resources across campaigns. Digital Marketing Executive Smartech Interactive Pvt. Ltd. (Feb 2016 – May 2017)

Spearheaded digital marketing campaigns across various platforms, enhancing client satisfaction and expanding business reach through tailored strategies.

Campaign Management: Managed campaigns on Google Ads (Search, Display, Remarketing), Facebook, Instagram, LinkedIn, and Quora, delivering results that met client goals.

Client Relations: Maintained strong client relationships by resolving issues promptly and enhancing overall satisfaction.

Social Media Strategy: Assisted clients in setting up business-focused social media accounts and developed content for blogs and social platforms.

Performance Tracking: Monitored key metrics like CTR, bounce rates, and redirected clicks to optimize campaign performance.

Ad Creation & Execution: Generated and optimized paid ads for clients, ensuring they aligned with goals and budget constraints.

Market Research: Conducted competitor analysis to uncover high-value keywords and backlink opportunities, improving SEO and campaign performance.

Client Account Management: Managed client accounts, responding to inquiries and implementing feedback to improve service delivery.

Social Media Marketing: Developed and executed effective social media strategies to boost brand visibility and engagement.

Client Expansion: Drove business growth by offering tailored product solutions that met clients' specific needs and budgets. Digital Marketing Executive Intrinsic Web Solution (Jan 2013 – Feb 2016)

Led digital marketing strategies and campaigns, driving brand visibility and client satisfaction through data-driven initiatives.

Campaign Management: Managed Google Ads and Facebook campaigns, ensuring alignment with client goals and industry standards.

Social Media Strategy: Developed and implemented tailored social media marketing plans to support brand building and audience engagement.

SEO & Performance Optimization: Executed SEO tactics to improve organic visibility, while tracking key metrics such as CTR, bounce rates, and redirects for continuous improvement.

Client Relations: Maintained strong client relationships by addressing issues promptly and delivering results that exceeded expectations.

Ad Creation & Execution: Created paid advertisements that aligned with client goals, optimizing bids and ad placements.

Landing Page & Campaign Assessment: Conducted comprehensive assessments of landing page performance, keyword strategies, and ad effectiveness.

Social Media Setup: Assisted clients in establishing and optimizing social media accounts for business purposes.

Professional Qualification:

B.Tech (Bachelor of Technology) in I.T from Advance Institute of Technology

& Mgt. with 60%.

Additional Information

Date of Birth: April 11, 1990

Marital Status: Married

Languages: English, Hindi

Nationality: Indian

Declaration:

I hereby declare that all the information provided above is true to the best of my knowledge.

Contact this candidate