Proofreader and Copy Editor with Brand Precision

LORI RICHARDSON

Proofreader

New York, *****, United States • *************@*****.***

https://www.linkedin.com/in/loririchardson3/

Work Experience

Proofreader

Modicum • New York

**/**** – 10/2025

Verified formatting, layout, and brand templates, implementing edits to maintain on-brand deliverables. Revised copy to enhance readability and usability across marketing and advertising materials. Confirmed names, trademarks, and disclaimers via internet research and guideline compliance to ensure legal and brand integrity.

Collaborated with designers and managers to align copy development with campaign objectives. Executed quality assurance reviews of email and landing page drafts to ensure a cohesive brand voice across digital channels.

Freelance Proofreader

WebMD • New York

01/2021 – 04/2021

Proofread collateral to ensure adherence to grammar, punctuation, and brand guidelines consistently. Reviewed links, layout, and legal placements to uphold usability and direct marketing standards. Coordinated with product and marketing teams to align content with usability guidelines for online health collateral.

Formulated clear, tactical questions concerning coding, specifications, and/or copy. Dog Walker

ProspectBark! • New York

10/2017 – 03/2020

Dynamic Content Editor with over 11 years of proofreading and copy editing experience. Proven skills in enhancing readability and ensuring brand consistency across diverse marketing projects. Achieved significant improvements in content engagement for major clients such as Hilton and Anthem, while adhering to strict branding guidelines. Expert in collaborating with creative teams to align copy development with campaign objectives. Ready to leverage unique insights and skills to drive impactful content strategies.

Proofreader/Copy Editor

Williams Lea Tag (accounts: Hilton, Anthem, Inc., Schneider Electric) • New York 03/2012 – 10/2017

Proofread and reviewed all print and digital content for accuracy in grammar, spelling, punctuation, consistency, syntax, and adherence to house style. Analyzed print pixelation, measurement specifications, layout, logo and legal/disclaimer placement, and standard template and brand elements.

Enhanced readability and engagement in marketing collateral. Verified company names, addresses, trademarks, collateral titles, and disclaimers using internet-based reference resources.

Collaborated with marketing teams on direct marketing campaigns, ensuring copy conformed to brand guidelines.

Education

Bachelor of Arts - English

Morgan State University • Baltimore

1997 – 2002

Writing for Television

Skills

Languages

English strong command of the English language

Certificates

Exceptionals program

Williams Lea/Tag

Copyediting Proofreading Content Strategy Editing Writing Direct Marketing Advertising Brand Guidelines Social Media Email Landing Pages Usability QA HTML Microsoft Excel Microsoft Word Adobe Acrobat Adobe Acrobat Pro Adobe Reader X Aprimo ClickUp JobFlow AP style data entry MAC PC Communication Time Management Collaboration Internet Research word processing Attention to detail

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