DEBRA BASHWINGER
OBJECTIVE
Social media content creator with 4+ years of experience in crafting
engaging content for, X, Facebook, Instagram, TikTok, and LinkedIn. Demonstrated success in enhancing brand visibility and audience growth through strategic content development and analytics. Proficient in video production, graphic design with Adobe Creative Suite, and copywriting. Aiming to apply expertise to advance media brands. PROFESSIONAL EXPERIENCE
Content Specialist, 10/2019 - 01/2025
DocuSign - Bucks County, Pennsylvania
Author, 05/2018 - 10/2019
Self Published - Philadelphia, Pennsylvania
EDUCATION AND TRAINING
High School Diploma, 06/1993
Archbishop Ryan High School - Philadelphia, PA
CONTACT
Address: Bristol, Pa. 19007
Phone: 267-***-****
Email: *********@*****.***
SKILLS SUMMARY
Created and managed a diverse content portfolio across multiple social media platforms, increasing follower engagement by 150% and achieving an average of 75K monthly impressions within the first year.
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Collaborated with marketing and sales teams to develop targeted social media campaigns, resulting in a 40% increase in qualified leads and contributing to a 22% growth in overall company revenue.
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Introduced a video content strategy, producing weekly short-form videos that garnered over 5 million views in six months, and established the brand as a thought leader in the industry.
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Led strategic initiatives to support survivors of childhood sexual abuse and promote healing.
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Engaged with media to represent the organization's mission and survivor stories effectively.
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Developed original content across various genres to engage diverse audiences.
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Established a personal brand through author website and online presence management.
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Edited manuscript for clarity, consistency, and adherence to publishing standards.
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Strategic planning and policy
advocacy
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• Media relations
• Goal setting
• Client relationship building
• Content creation
• Audience engagement
• Digital marketing
• Social media management
PROFICIENCY
Microsoft Excel, Social Media Marketing