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Jennifer Baer
Chief Operations Officer Director of Finance and Ad
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P R O F E S S I O N A L P R O F I L E
Operations executive with a proven track record in optimizing operations, sales, marketing, finance, HR, and customer experience management. Demonstrated success in implementing systems that drive eight-figure revenues and triple-digit growth. Skilled at controlling costs, enhancing profit margins, and driving positive cash flows through strategic P&L management. Dedicated to transparent, equitable, and inclusive leadership, fostering a culture of excellence and innovation in business operations.
W O R K H I S T O R Y
Compass RE 2021 - Present
Real Estate Sales & Operations Specialist
● Led a high-performing real estate sales and operations team to drive growth, revenue, and market share, achieving over 400 transactions and $85M in total sales.
● Defined sales goals, developed action plans, and executed strategies to exceed performance targets.
● Created targeted marketing campaigns to attract quality leads through print, electronic and social media and use of CRM.
● Advised clients through the sales cycle, including property selection and contract negotiations.
● Ensured compliance with regulatory and legal standards to protect business assets.
● Prepared forecasts, reports, and budgets to analyze team performance and optimize strategic plans.
● Built strong client relationships to secure referrals through exceptional customer service.
The McDonald Group at Weichert Realtors
2017 - 2021
Chief Operations Officer
Directed strategy, operations, and personnel to achieve key performance indicators (KPIs) in real estate operations.
Developed and implemented sales programs, resulting in over $60M in annual sales and 245% growth over four years.
Designed marketing strategies to enhance social media presence and create a competitive advantage. Expanded team size by 267% through effective talent acquisition and performance management. Tracked outcomes to identify challenges, opportunities, and trends, addressing knowledge gaps. Conducted competitive intelligence to optimize pricing and positioning for measurable growth. Created business opportunities by networking with local executives and key opinion leaders. Ensured regulatory compliance and fiscal responsibility through meticulous financial management. Analyzed market factors to capitalize on opportunities impacting results. Managed credentialing to maintain agents’ licenses, professional memberships, and continuing education requirements.
Strengthened B2B relationships through support, consulting, and brand advocacy. Monitored KPI metrics and adjusted operating plans for maximum ROI. Administered payroll, benefits, and human capital management functions efficiently. Space and Company
2008 - 2017
Director, Administration and Finance
Directed administrative, accounting, finance, HR, compliance, and maintenance operations to achieve strategic objectives and enhance customer experience. Managed financial planning and analysis (FP&A) to provide leadership with timely insights and advice, driving business development and company growth.
Advised on regulatory compliance, including contract administration and escrow practices, ensuring smooth operations and customer satisfaction.
Executed accounting tasks in line with GAAP principles and standard operating procedures. Orchestrated complex business functions in compliance with legal requirements. Coordinated settlements, including titles, liens, judgments, and schedules. Facilitated licensing, renewals, continuing education, and professional memberships for 100+ agents. Sourced and selected liability, E&O, and Workers Compensation insurance. Built an inclusive work environment by applying HR policies equitably and implementing training programs to develop talent.
Strengthened leadership pipelines by hiring, supervising, and retaining top talent. Managed payroll, commission, and expense accounts for 100+ agents. Established systems for safety, efficiency, and cost-effectiveness of company facilities. Liaised with vendors to ensure performance against KPIs, contract terms, and service agreements, contributing to excellent customer service and business growth.
2200 Closing Services 2015 – 2017
Financial Director
Evaluated and presented financial drivers and results for a newly independent title insurance agency. Built finance infrastructure, including policies, processes, and technology. Planned, prepared, and communicated financial projections and operating results to stakeholders. Ensured accurate revenue recognition through efficient budgeting, bookkeeping, and accounting tasks. Recruited, trained, and developed employees across all leadership levels. Maintained legal compliance through proper licensing, insurance, and regulatory practices. Procured and supported hardware, software, and equipment within budgetary constraints. Enforced quality controls to prevent errors, minimize liabilities, and enhance customer experience.
Zirc Investments LLC
2010 - 2013
Property Manager
Managed a 120-year-old commercial property, ensuring compliance with city guidelines for historic preservation.
Maximized profit and loss (P&L) by controlling costs, expenses, receivables, collections, and cash flows. Prepared budgets, reports, and analyses to support informed business decision-making. Conducted regular inspections, enforced maintenance requirements, and mitigated potential liabilities. Coordinated capital improvement projects to meet tenant needs, enhance property value, and comply with historic building codes.
Negotiated vendor contracts and monitored performance for compliance with service agreements.
P R O F I C I E N C I E S
Microsoft Office Suite AppFolio Regulatory Licensing / City of Philadelphia Google Business Suite Quickbooks Online Tax Compliance Salesforce CRM Quickbooks Desktop Financial Reporting FollowUp Boss CRM Yardi Financial Planning & Analysis Payroll Processing Fair Housing Practices Ethical Practices in Real Estate
E D U C A T I O N A N D L I C E N S U R E
Bachelor of Science in Business Administration / Finance - DeVry University
Licensed PA and NJ Real Estate Salesperson
V O L U N T E E R WORK
Junior Women’s Club of Springfield
Member since 2022
Fundraising / Committee Chair for Various Community Events