Financial Data Analyst & QuickBooks Consultant

GEORGE S. NORMAN

Financial Data Analyst QuickBooks Consultant

Huntington Station, NY 631-***-**** ************@*****.***

PROFESSIONAL PROFILE

Financial Data Analyst combining a B.S. in Finance with current technical expertise in SQL, R, and Tableau. Founder of a financial consulting practice with hands-on experience in QuickBooks implementation and discrepancy resolution. Expert in transforming raw operational data into actionable business intelligence.

TECHNICAL SKILLS

Data Analytics: R (ggplot2, tidyverse, lubridate), SQL (Querying/Manipulation), Excel (Pivot Tables, Advanced Formulas).

Visualization: Tableau, Power BI, R-based visualization.

Financial Systems: QuickBooks Online (ProAdvisor Certified), Financial Reporting, Bank Feed Connections, Reconciliation.

RELEVANT EXPERIENCE

Founder & Financial Consultant GSN Analytics, LLC 2025 – Present

launched independent practice to provide data-driven financial solutions to small businesses.

System Architecture: Configure QuickBooks Online charts of accounts and automate bank feed connections for streamlined reporting.

Data Analysis: Perform variance analysis on financial records to identify trends, anomalies, and cash flow inefficiencies.

Reporting: Design custom financial dashboards to visualize performance metrics for business owners.

DATA ANALYTICS PROJECTS

Financial Anomaly Detection Report QuickBooks Variance Analysis

Problem: Client "Undeposited Funds" account showed an unexplained 200% month-over-month variance.

Analysis: Conducted transaction-level breakdown; identified $2,062.52 in concentrated large payments causing the skew.

Result: Delivered step-by-step reconciliation report and implemented new cash management procedures to prevent recurrence.

Bellabeat Wellness Analysis Google Data Analytics Capstone

Data Engineering: Aggregated and cleaned multiple datasets (activity, sleep, weight) using R (tidyverse/lubridate). Removed duplicates and standardized data types.

Visualization: Created scatter plots and bar charts in ggplot2 to correlate sedentary time with sleep quality.

Insight: Identified that users spent significant time in bed awake; recommended specific "sleep quality" feature updates to the marketing team.

CERTIFICATIONS & EDUCATION

Google Data Analytics Professional Certificate Coursera (2024)

Comprehensive training in the data lifecycle: Cleaning, Analysis, Visualization (R, SQL, Tableau).

QuickBooks ProAdvisor Certified Intuit Academy (2024 – 2025)

Level 1 & Level 2 Banking; Tax Exam Level 1.

Bachelor of Science in Finance

University of Phoenix (2010)

OTHER EXPERIENCE

Professional Driver & Logistics Manager Various Companies 1999 – 2025

Managed complex routing, scheduling, and compliance documentation for 25 years with a perfect safety and reliability record.

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