Creative Director Brand Identity Packaging Multidisciplinary Des

Creative director with deep experience leading multidisciplinary teams and building culturally sharp

brand envirinments across lifestyle, performance, and CPG. I’ve spent my career blending strategy, storytelling, and design systems to shape brands that move people and drive growth. I lead with clarity, mentor with intention, and keep work grounded in culture. Strong background directing photography, building integrated campaigns, and delivering high-volume creative at scale. Comfortable steering big ideas from concept through production across digital, social, experiential, retail, and licensing.

Art Direction Campaign Concepting Design Systems Creative Leadership Photography Direction Brand Development Cultural Insight Integrated Campaigns Experiential Design Team Mentorship Figma Adobe Creative Suite Cross-Functional Collaboration Creative Operations Ty Bowers Design January 2014 – Present

Founder / Chief Creative Officer

• Lead creative direction, brand strategy, and design across lifestyle, apparel, beverage, and CPG clients.

• Build modern brand systems rooted in cultural relevance and consumer behavior, spanning print, digital, packaging, retail, and experiential.

• Direct photography and video content on location and in studio, guiding talent, product, and environmental storytelling.

• Manage in-house and freelance teams, balancing quality, timelines, and resources across multiple high-volume projects.

• Partner directly with founders, marketing teams, and cross-functional leaders to shape long-term creative vision and go-to-market plans.

• Develop design systems, campaign toolkits, and integrated storytelling that resonate across Gen Z and Millennial audiences.

• Scout, hire, and oversee creative and production partners, setting standards for craft, collaboration, and consistency.

• Mentor designers and copywriters, giving clear direction while supporting growth and ownership Clients Include: NBC/Universal, Ed Hardy Clothing, Sasson Jeans, Madison Brown Ice Cream, Disney, Anheuser Busch, Costco, DTC startups.

Ed Hardy / Christian Audigier Brands October 2007 – March 2013 Design Director / Vice President of Marketing

A key leader during the brand’s rise from niche label to global lifestyle powerhouse. Directed design, product creative, and marketing teams responsible for packaging, fashion, content, and brand systems across apparel, fragrance, retail, and entertainment.

• Directed apparel design teams, an integrated marketing team, and licensing partners to maintain brand integrity across multiple international collections.

• Collaborated with licensees to create cohesive seasonal assortments across men’s, women’s, and accessories categories.

• Managed creative production timelines and coordinated with global manufacturers and licensors to meet demanding retail schedules.

Profile

Professional Experience

Core Skills

Creative Director Brand Identity Packaging Multidisciplinary Design Los Angeles, CA **@**************.*** www.tybowersdesign.com LinkedIn: /in/tybowers Material Girl / MG Icon (Madonna Brand Partnership) October 2007 – March 2013 Design Director

Collaborated with Madonna and her creative team to build the early identity, product direction, and visual ecosystem for Material Girl.

• Worked inside an artist-centric environment where fan connection, brand story, and cultural relevance shaped every design decision.

• Produced a private runway show for Madonna that included launch presentation of the Material Girl apparel and accessories collection.

• Guided creative teams, content development, and brand rollout across retail and digital touchpoints. Co-Founder, BC Ethic Clothing / Trunk Ltd Clothing 1994 – 2006 Los Angeles, CA

• Built two apparel brands from launch to multi-million dollar valuations through culture-driven design, storytelling, and product direction.

• Led brand identity, creative campaigns, lookbooks, retail, packaging, and collaborations with artists and influencers.

Creative Director, Beverage & CPG Brands (Project-Based) 1994 – 2006

• Pioneered award-winning packaging and brand systems for beverage companies in competitive retail categories.

• Delivered integrated campaigns, social content, and brand world visual systems tied to culture and lifestyle.

• Rolled out iterative design toolkits aligned with regional and national market needs.r Select Impact Aligned to HOKA Role

• Led concept to delivery on large-scale creative across campaigns, collaborations, experiential activations, and digital content.

• Built culturally rooted ideas shaped by fashion, lifestyle, sport, and youth culture.

• Adapted global or high-level creative directions into regionally relevant systems and assets without losing brand integrity.

• Balanced creative vision with operational needs, producing large volumes of assets under tight timelines.

• Experienced working in matrixed environments, aligning with leadership, strategy, marketing, licensing, and product design teams.

• Regularly direct photography for both lifestyle and product, leading models, athletes, and crews on set.

• Proven ability to lead teams with empathy, clarity, and high expectations for craft and collaboration. Education

BFA, Industrial Design / University of Oklahoma

Supplemental training in brand strategy, art direction, and design leadership To o ls

Adobe Photoshop Illustrator InDesign Figma Acrobat Keynote Google Workspace AI & GenAI Tools

Contact this candidate