Sales Operations & Analysis Associate with Salesforce & CBAP Certs

Liji Murali

****.*******@*****.*** 608-***-****

Salesforce Sales Operations Certified.

CBAP Certified.

SQL Syntax Certification

Professional Summary

Motivated and detail-oriented professional with certifications in Salesforce Sales Operations, Business Analysis (CBAP), and SQL. Skilled in CRM management, lead and opportunity tracking, sales process optimization, and data analysis. Strong foundation in business analysis, customer support, and training, with transferable skills from prior professional experience in India. Seeking an entry-level role in Salesforce administration, business analysis, or data analysis.

Certifications

• Salesforce Sales Operations Specialization – Coursera

Sales & CRM, Lead Management, Opportunity Management

• CBAP (Certified Business Analysis Professional) Training – Coursera

• SQL for Data Analysis (SQL Syntax Certification) – Coursera

Technical Skills

• Salesforce CRM – Sales Cloud, Lead & Opportunity Management, Reports & Dashboards, Email Templates

• Business Analysis – Requirements Gathering, Use Cases, Process Documentation, Stakeholder Collaboration

• Data Analysis – SQL Queries

• Tools – Excel, Google Sheets, JIRA, Confluence, Tableau (basic), Agile (Scrum), Waterfall Model

Projects & Hands-On Experience

• Salesforce CRM Optimization

- Designed custom dashboards and reports for sales performance.

- Automated lead assignment using Flows and created validation rules to improve data accuracy.

• Business Analysis Case Study (CBAP Training)

- Documented business requirements and created use cases for a healthcare claims management system.

- Collaborated with stakeholders (training simulation) to define functional requirements.

• SQL Data Analysis Project

- Built queries to analyze sales and customer data.

Professional Experience

Educomp Solutions Ltd. – Smartclass Coordinator

May 2010 – Mar 2014

- Trained teachers in using educational technology and software.

- Handled hardware/software coordination, ensuring smooth adoption of digital learning tools.

- Developed training and support documentation.

Firstsource Solutions Ltd. – Customer Support Associate

Oct 2008 – Aug 2009

- Provided email and phone-based customer support for Vodafone.

- Gained experience in Microsoft Office and customer service tools.

Agappe Diagnostics Ltd. – Sales Executive (Marketing)

May 2008 – Aug 2008

- Supported sales and marketing of diagnostic equipment.

- Underwent training on product demos and client engagement.

Education

Bachelor in Business Administration - M.G.University

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