Public Relations and Communications Leader

Tara Potzler ***********@*****.*** 716-***-****

Tara Potzler linkedin.com/tarapotzler@in/tara-potzler gmail.com Buffalo, (716) United 697-States 5410 linkedin.com/in/tara-potzler Buffalo, United States Communications Management

Detail-oriented and creative communications professional with comprehensive experience leading corporate and strategic communications initiatives across diverse industries. Proven success creating compelling content for web, social media, marketing collateral, and multimedia platforms. Adept at managing change communications and supporting organizational transitions with effective messaging. Well-versed in writing, editing, proofreading, and producing press releases, newsletters, and video scripts. Skilled in overseeing and coordinating cross-functional teams to deliver high-impact messaging. Strong communication (written and verbal), interpersonal, organizational, and relationship-building skills, with the ability to foster collaboration and drive engagement across diverse audiences. Skills

Corporate Communications Strategic Planning Media Relations Internal Communications Change Management

Communications Crisis Communications

Content Development Digital & Social Media Strategy Public Relations Brand Messaging &

Positioning Stakeholder Engagement Project Management Microsoft Office Suite (Word,

Excel, PowerPoint, Outlook) Adobe InDesign

Work Experience

Renewal Learning and Development Coordinator at Catholic Diocese of Buffalo, Buffalo, NY May 2023 — Present Oversee organizational development and train staff, clergy, and laity on operational and procedural changes. Produce multimedia training content, including podcasts, e-learning modules, and recorded lectures. Design and deliver programs aligned with team strategies to meet diocesan goals and community needs. Drive knowledge transfer and engagement, ensuring adoption of new processes and initiatives.

• Engaged and built rapport with a challenging audience, improving participation and satisfaction through targeted outreach strategies.

• Managed a high volume of materials and resources, maintaining organization and accessibility to support seamless program delivery.

Freelance Editor / Writer Aug 2022 — Present

Ensure clarity, accuracy, and consistency in all materials, maintaining client voice and style guidelines. Support factual accuracy and strengthen content relevance. Manage multiple projects, meeting deadlines and adapting to client-specific requirements.

• Researched, wrote, and edited business and insurance content across diverse formats for multiple clients. Page 1

Content Creator / Copywriter at Curbell Plastics, Inc., Orchard Park, NY Mar 2022 — Sep 2022 Developed engaging content tailored to target audiences, increasing engagement and campaign effectiveness. Collaborated with marketing and design teams to produce cohesive multimedia campaigns across platforms. Monitored content performance, making data-driven adjustments.

• Demonstrated fast learning and adaptability in a new industry while creating and editing content.

• Drafted and edited all copy for email and social media campaigns in line with brand voice and messaging. Copywriter at Goldberg Segalla LLP, Buffalo, NY Nov 2021 — Mar 2022 Created engaging social media content to enhance the firm’s online presence and visibility. Drafted press releases and firm announcements, ensuring clarity, accuracy, and consistent branding.

• Interviewed new and experienced attorneys and crafted impactful profiles highlighting their professional accomplishments.

Senior Communications Specialist at Merchants Insurance Group, Buffalo, NY Apr 2009 — Nov 2021 Formulated public relations strategies, including press releases and media outreach to strengthen company presence. Created educational materials for corporate and agent training on property and casualty insurance topics. Produced corporate video content, including scriptwriting and voice-overs, ensuring clear and professional messaging. Led and mentored Marketing Department intern, while proofreading and editing technical insurance manuals for accuracy and clarity.

• Leveraged insurance industry experience to develop strategies that improved client engagement and streamlined processes.

• Grew sales and client interaction by creating effective sales collateral.

• Led two website redesigns over five years, enhancing user experience and digital presence.

• Developed content for blogs, websites, and social media, improving audience engagement and brand visibility. Education

Master of Science in Mass Communications

Kansas State University, Manhattan, KS

Bachelor of Arts in Mass Communications

University of South Carolina, Columbia, SC

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