Business Development Social Media

Laura Chee-Gay

**********@*******.*** 512-***-**** Austin, TX https://www.linkedin.com/in/lauracheegay/ Work Experience

Gay Marketing Solutions

Owner Austin, TX Nov 2018 - Present

• Offer process optimization consultations that improve client efficiency and profitability.

• Implement solutions that transform business challenges into opportunities for revenue growth.

• Instruct clients on utilizing marketing tools to expand market reach, with a focus on social media strategies and sales model adaptation.

• Oversee team leader development and responsibility allocation to promote effective leadership and team performance.

• Analyze and manage operational and staffing costs to maintain financial stability and achieve consistent revenue growth.

Votiro

Director of International Business Development Austin, TX Jan 2023 - Dec 2023

• Formulated business development strategies aligning with financial sector compliance, yielding enhanced international partnerships and streamlined sales processes.

• Collaborated with Sales and Marketing departments to assess and boost operational cost-efficiency, contributing to data-driven operational enhancements.

• Enhanced communication strategies with global executive leadership, significantly expanding the Opportunity Pipeline by over $14 million.

• Cultivated strategic relationships, elevating the company's position within the cybersecurity industry. Teal Drones

Director of Sales & Marketing Austin, TX Jan 2021 - Dec 2021

• Ensured full compliance with government regulations and policies for a Blue sUAS Drone program.

• Improved the sales process, managed OEM agreements, and sustained strong partner relationships to support strategic organizational growth.

• Played a key role in negotiating a successful acquisition deal worth in excess of $90 million, increasing corporate value and stakeholder equity.

Placez (subsidiary of CATEREASE)

Sales Director Austin, TX Mar 2019 - Dec 2019

• Led a sales team to meet and exceed performance goals through effective coaching and staff development.

• Collaborated with an external firm to produce joint events, improving market engagement and brand visibility.

• Facilitated communication between account representatives, clients, and senior management, aiding in strategic planning and marketing efforts.

Bunny Ears LLC

Contributing Author New York, NY Mar 2018 - Dec 2018

• Developed and refined a portfolio of engaging online content, ensuring high-quality standards while coordinating with a team of writers for consistent output.

• Curated and edited screenplay write-ups, enhancing the clarity and impact of written material for production use. Dito

MDR Manager & Google Cloud AE Reston, VA Jan 2018 - Nov 2018

• Managed secure data handling and dissemination protocols for sales transactions, maintaining confidentiality and compliance across various project scales.

• Collaborated with external parties to organize co-branded marketing events and oversaw renewal processes, providing progress reports and forecasting potential challenges.

• Supported the diversification of the company's product offerings, contributing to the sustained achievement of a top-tier partnership status.

• Enhanced the company's standing by maintaining its Premier Google Partner status through strategic initiatives and consistent performance.

Reachforce

ISR Director Austin, TX Jul 2016 - Jul 2017

• Directed successful contract negotiations with key Fortune 500 clients, resulting in $100,000 in annual revenue.

• Developed and implemented comprehensive training programs to enhance sales team proficiency in product knowledge and customer engagement strategies.

• Elevated brand recognition by promoting the company's integral role as the Cleanse/Match/Merge engine for Marketo, contributing to market education and awareness. MMIT International

Director of Business Development Amsterdam, Netherlands Nov 2014 - Jun 2016

• Forged partnerships through successful contract negotiations with key corporate entities, facilitating the company's strategic market growth.

• Guided the creation of a strategic IT blueprint, ensuring departmental activities aligned with broader company objectives and finalized a web-based enterprise intelligence prototype.

• Assessed market dynamics to formulate and refine marketing strategies, improving the company's responsiveness to industry progress and customer requirements.

NSR Holdings/EBQ

Division Success Manager Austin, TX Jan 2013 - Nov 2014

• Managed lead generation initiatives, consistently exceeding daily targets for dial and lead metrics, ensuring optimal performance standards for client companies at a major cybersecurity conference.

• Employed effective discovery and qualification strategies to clearly communicate the advantages of solutions, setting them apart in a competitive marketplace.

• Contributed to business expansion by acquiring new international clients and enhancing brand presence at key industry events, including TechWeek conferences.

• Oversaw branding strategies for business development representatives, inside sales representatives, and account executives across 28 distinct corporate identities. Esther's Follies Inc/Patsy's Cafe & Grille

Director of PR Austin, TX Jan 2011 - Jan 2013

• Developed and maintained strategic relationships with the public, ensuring positive brand representation through effective communication and advocacy.

• Crafted and distributed press releases and PR kits, enhancing performer visibility, while also overseeing the execution of social media strategies to bolster online presence.

• Coordinated cross-departmental efforts, including sales, media, and finance, to deliver compelling advertising and promotional materials, adhering to strict deadlines and quality standards. Banker's Toolbox Inc

Fraud/Kite Product Manager Austin, TX Oct 2010 - Jan 2011

• Managed comprehensive fraud detection and prevention initiatives, maintaining crucial reports to align technical, marketing, and support teams with customer requirements.

• Fostered affiliate relationships and negotiated contracts, contributing to increased market reach and stakeholder engagement.

Thompson Publishing/SIS

Compliance Product Manager/Sr OSR Austin, TX Jan 2008 - Oct 2010

• Managed the launch of online compliance services, trained sales staff on financial compliance, developed analytics for CRM enhancement, acted as certified compliance officer, contributed to Web 2.0 integration, supported the growth of the online sales division, and facilitated international compliance for clients; engaged in customer outreach, needs assessment, and product/service explanation, while maintaining records and delivering presentations, resulting in effective market penetration and adherence to sales objectives.

• Trained staff at subsidiary companies (Westlaw, Sheshunoff, American Banker, etc.) Google/Postini Corporation

Senior Canadian/International Account Executive Austin, TX Dec 2005 - Dec 2007

• Expanded business presence in Canadian markets, doubling revenue by 200% over a two-year period through strategic partnerships and market penetration.

• Forged and maintained relationships with major reseller channels, streamlining cross-divisional communication and securing lucrative advertising and sales agreements.

• Initiated and managed all direct, OEM, and partner sales operations in Canada, effectively growing the customer base.

• Leveraged language skills to fulfill the dual role of Account Executive and Sales Engineer, providing comprehensive client support and technical guidance.

• Contributed to the establishment of operations in Europe, the Middle East, Africa, and the Asia-Pacific region, facilitating global expansion efforts.

Resolution EBS

Sr. Business Developer Austin, TX Aug 2005 - Jan 2006

• Formulated and executed e-commerce and digital strategies to bolster business development, resulting in enhanced online presence and market retention.

• Cultivated and maintained strategic partnerships with industry leaders, leading to the creation of new business channels and fostering long-term professional relationships. Thomson Media/Sheshunoff Information Svc

National Account Representative / Senior Data Specialist Austin, TX Jun 1999 - Jun 2005

• Provided comprehensive product assistance and technical support, enhancing customer satisfaction and facilitating the sale of professional publications and software solutions.

• Managed the complete sales cycle for new financial institution accounts, acting as the sole point of contact for Industrial Loan Company regulatory filings.

• Cultivated and sustained relationships with Group Associations to build a robust network for business development.

• Achieved certification as a Bank Secrecy Act Officer, demonstrating expert knowledge in compliance and regulatory matters.

• Obtained CRCM certification, solidifying expertise in risk management and compliance.

• Conducted comprehensive training for call center staff to ensure high service standards and product knowledge.

• Oversaw the successful transition of print and software products to an online subscription model, enhancing accessibility and user engagement.

Net Wireless

Account Executive Walnut Creek, CA Feb 1998 - Jun 1999

• Provided comprehensive consultation services for a diverse client base, ensuring proficient knowledge transfer and effective utilization of various wireless technologies.

• Excelled in promoting new services, resulting in recognition as a leading producer, while also enhancing interdivisional communication channels.

Education

University of TX at Austin

Bachelor of Arts, Business Management Austin, TX Certifications

GCP Google 2019

Salesforce.com Administrator Salesforce 2008

Marketo Marketo 2016

HubSpot HubSpot 2019

Skills

Leadership/Communication Skills, Project Management, Small Business Development, Product Development, New Product Delivery, Customer-Oriented, Change Management, Operations Management, Client-Focused, Client Account Management, Salesforce.com Administrator Certified, Marketo Certified, HubSpot Certified, Pardot Certified, Market Research and Analysis, Training and Development, Contract Negotiation/Review/Drafting, Business Development, Strategic Planning, Sales Forecasting, Team Leadership, CRM Software Proficiency, Relationship Building, Market Analysis, Negotiation, Communication, Performance Management

Contact this candidate