Marketing Assistant Manager

SEDEM YAO ADRAKU

Murray, Kentucky, United States

***********@*****.*** +1-270-***-****

PROFESSIONAL SUMMARY

Organized and dependable professional with proven experience in marketing, management, and research. Adept at multitasking, problem-solving, and fostering team collaboration to achieve organizational goals. Eager to take on added responsibilities to support team success.

WORK EXPERIENCE

Graduate Assistant / Marketing Assistant

Murray State University, Murray, KY

08/2023 – Present

Conduct research using LinkedIn Sales Navigator, identifying leads and fostering community engagement for chief sustainability officers across Europe and North America.

Collaborate with faculty on research projects and maintain student performance records.

Streamlined operations by developing policies and procedures.

General Manager

MSD Events and Catering, Accra, Ghana

01/2019 – Present

Managed budgets, staff training, schedules, and contract negotiations.

Conducted market analysis to identify growth opportunities and enhance competitive positioning.

Mentored and coached personnel to maximize operational efficiency.

Marketing Manager

Unique Floral Center, Accra, Ghana

01/2018 – 01/2019

Formulated and executed comprehensive marketing strategies, achieving revenue targets.

Negotiated partnerships to expand brand exposure in target markets.

Utilized data analytics to optimize campaigns and improve lead generation.

Sales Personnel

Smean Global Limited, Accra, Ghana

01/2015 – 01/2017

Developed marketing and advertising strategies, improving brand visibility and sales performance.

Optimized web content for increased traffic and search engine rankings.

Administrative Assistant

Ho Polytechnic, Department of International Programs, Ho, Ghana

01/2014 – 01/2015

Coordinated travel arrangements, prepared presentations, and supported departmental events.

Managed budgets and created financial reports for senior management.

Marketing Assistant

Marine and General Insurance Brokers, Accra, Ghana

01/2012 – 01/2013

Conducted market research and tracked KPIs for marketing campaigns.

Created scalable solutions to improve system efficiency and customer engagement.

EDUCATION

Master of Science in Business Administration

Murray State University, Murray, KY 08/2023

Bachelor of Science in Marketing

Ghana Institute of Management and Public Administration (GIMPA), Accra, Ghana 06/2018

Higher National Diploma (HND) in Marketing

Ho Technical University, Ho, Ghana 09/2014

Diploma in Hospitality Management

School of Aviation and Professional Studies, Accra, Ghana 06/2010

SKILLS

Strong communication, organizational, and leadership skills

Proficient in problem-solving, time management, and customer service

Expertise in marketing strategies, sales analysis, and vendor negotiations

Skilled in LinkedIn Sales Navigator, Salesforce, and data analytics

Team-oriented with a harmonious spirit and ability to take initiative

CERTIFICATIONS

ACCE Certificate in Customer Service Relations

Certificate of Participation: Professional Marketers Association of Ghana

Certificate of Participation: Springboard Roadshow MMXII

Certificate of Recommendation: Practical Advertising Project, Ho Polytechnic

LANGUAGES

English: Advanced (C1)

German: Beginner (A1)

REFERENCES

Available upon request

Contact this candidate