Marketing Communications Integrated

ZACHARY

BATTON

Pittsboro, NC 910-***-**** **********@*****.*** LinkedIn

Skills Summary

Accomplished U.S. Army veteran of 9.5 years and former public educator of 5 years. Expertise in integrated marketing communications, digital content strategy, instructional methods, and leadership. Proven ability to execute complex projects, optimize efficiency, and drive results. Seeking to leverage skills and experience to enhance messaging and foster engagement within an organization. Education

Georgetown University. 2026. M.P.S. - Integrated Marketing Communications University of Kansas. 2023. M.S. – Digital Content Strategy University of North Carolina at Pembroke. 2010. B.S. – Physical Education Experience

Cisco Systems, Inc., Pittsboro, NC

Military in Sales and Leadership Fellow (Intern) January 2025 - Current

• Innovated an AI-powered internal communication workflow, improving message consistency and accelerating alignment across global teams.

• Collaborated across multiple theaters to plan and execute high-impact C-suite events and All Hands meetings, strengthening stakeholder engagement and executive alignment.

• Developed a blog strategy that aligns corporate thought leadership with partner priorities, expanding audience reach, boosting brand visibility, and supporting pipeline growth. Command and General Staff School, U.S. Army. Fort Leavenworth, KS Operations Officer and Training Developer November 2022 – December 2024

• Orchestrated six high-profile C-suite events, aligning key stakeholders to deliver consistent strategic messaging and strengthen partnerships across four locations.

• Designed and led training programs for 28 personnel across three locations, maintaining a 99% readiness rate and ensuring seamless execution of integrated initiatives.

• Authored 30 executive summaries, synthesizing complex operational insights into clear actionable intelligence, driving C-suite decision-making and alignment with organizational objectives. Maneuver Support Center of Excellence, U.S. Army. Fort Leonard Wood, MO Experimentation Officer April 2022 – October 2022

• Facilitated four 70+ participant C-suite events across ten locations, improving engagement by 20%.

• Published an article in an official U.S. Army annual bulletin, garnering over 80K views. Echo/Bravo Company, 701st Military Police Battalion, U.S. Army. Fort Leonard Wood, MO Company Commander April 2020 – April 2022

• Streamlined onboarding and training for 12,000+ Soldiers across 34 courses while leading a team of five, delivering over 200 daily administrative actions and 70 hours of weekly training seminars. 2

• Piloted a change management effort with a team of 24 through the pandemic and a U.S. Army cultural shift while commanding 1,000+ initial military training Soldiers, achieving a 98% overall graduation rate.

• Organized and managed 40+ high-profile events, overseeing logistics, resources, and execution for 2K+ attendees, including family members and 50+ C-suite executives. 65th Military Police Company/16th Military Police Brigade, U.S. Army. Fort Bragg, NC Platoon Leader and Executive Officer January 2018 – April 2020

• Trained and led a platoon of 42 personnel, executing law enforcement duties, a four-month-long mobilization, and two cross-country training exercises.

• Managed operations and budget for a Headquarters Company supporting a 4,000+ person brigade. Additionally, streamlined supply operations to resolve $83K of shortages. 503rd Military Police Battalion, U.S. Army. Fort Bragg, NC Security and Safety Officer December 2016 – January 2018

• Planned and executed two biannual training sessions, each for a 700-person Battalion, incorporating realistic scenarios, achieving 100% compliance in Physical/Operational Security and U.S. Army Safety.

Seventy-First High School, Cumberland County Schools. Fayetteville, NC English Teacher and Coach August 2011 – November 2015

• Instructed English I to over 1,000 students over five years, earning multiple awards including New Teacher of the Year.

• Guided students to achieving the district’s highest English I state test average in 2012 along with the highest within the school from 2012-2015.

• Coached four sports at varsity and junior varsity levels, reaching state semifinals in women's varsity basketball. Developed 12 future collegiate athletes in soccer, volleyball, basketball, and softball. Publications

• The Bear: A New, Relevant Source of Professional Development

• MSSPIX 22 (Page 14) Awarded Silver Pen by the U.S. Army Maneuver Support Center of Excellence

• www.zachbatton.com

Skills

Brand Messaging Development SEO Content Optimization Employment Engagement Strategy Stakeholder Communication Management Development SWOT Analysis Execution Social Media Analytics Interpretation Risk Assessment and Prioritization Team Performance Monitoring and Enhancement Group Consensus Building Speech Structuring Expertise Cross-Cultural Competence

Certifications

Google Project Management Certificate Workday - Basic Series HubSpot - Intro to CRM BrandWatch Consumer Research Foundations

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