Salesforce Com Continuous Improvement
Resume:
Batool Barlas
*************@*****.***
SUMMARY
Having 8 + years of IT experience in the Salesforce.com CRM Platform as a Developer /Administrator and 1+ years of experience in JAVA
Responsible for configuring Salesforce.com to business requirements, providing best practice recommendations and implementing functionality for a range of internal project stakeholders. Responsible for day-to-day support of continuous improvement work to support Business Analysts in completing requested work from our business stakeholders. Understand business requirements and processes and translate these into innovative solutions that are highly usable and scalable. Hands on experience on SalesForce.com developer toolkit (force.com IDE), Triggers, lightning Pages, data migration and working knowledge of Apex classes, SOQL and SOSL, Salesforce App Exchange and JAVA. Experienced in analyzing business requirements, Entity Relationship diagram and implementing them to Salesforce custom objects, Junction objects, master-detail Relationships, and lookup relationships. Proficiency in developing Web based applications using Java, Java Script, .NET, XML, HTML, Microsoft Visual Studio. Experienced in admin modifications like Creating Roles, Profiles, Email Services, Page Layouts, Workflow Alerts and Actions, and Approval Workflow, Process Builder and Lighting Flows.
EDUCATION
Masters in Economics from University of Karachi, Pakistan
Bachelor of Commerce from University of Karachi, Pakistan
Salesforce Certifications.
Salesforce Certified Administrator, Salesforce Certified Platform Developer 1, Sales Cloud Consultant.
PROFESSIONAL EXPERIENCE
USAA – Texas August 2020 – April 2025
Salesforce Developer/ Tech Lead
Responsibilities:
Designed, Developed & deployed various APEX Classes, Triggers, Visualforce page Test methods, lightning pages & also various Schedule, Batch and Future based Apex classes to implement the custom functionality. Implemented Lightening Web Component. Developed triggers which added automatic templates to fire to the respective users. Involved in deploying the AppExchange applications and integrating with third party applications. In depth understanding of Salesforce programming including Lightning, LWC, APEX, Force.com, and Visualforce.
Extensively worked with MS Office and MS Project for documentation; Assist with coordination, planning and scheduling during the project development and implementation phases. Followed the iterative Agile scrum methodology throughout the SDLC - facilitated daily scrum meetings, sprint planning meetings, sprint review meetings, and sprint retrospective meetings. Was involved in the business process redesign to improve the efficiency of the process that the company had been following. Created Lightening Web Component which dynamically fetches banner object data and added that component on the community page. Assisted the Project Manager with developing project plan, project milestones, project charter while managing the system life cycle and business process modelling and re-engineering. Analyzed and defined business problems, driving feature identification and prioritization, and documenting priorities. Contributed for Sales Cloud implementation Designed custom Visual force pages to support various UI needs and various Visual force email templates/components which will render email content dynamically to send notification emails in various scenarios including successful balance transfer & successful fraudulent case closure. Experience working in Jira to track defects and facilitate the test process. Organized timely meetings with business and management team to discuss the progress of the project.
Telnet, Atlanta Dec 2016 till Jul 2020
Salesforce Developer/Admin
Responsibilities: Worked on maintaining the functional areas of accounts, contacts, leads, campaigns, opportunities, quotes, activities dashboards and Process knowledge of Sales and Service Clouds
Provided support ongoing Salesforce.com maintenance and administration services including periodic data cleansing, custom objects, workflow and triggers.
Worked on Salesforce Lightning (Lightning Design Systems, App Design and Lightning Components). Integrated the SOAP and REST based Web Services for extracting the data from external systems to display in the pages of Salesforce.com. Involved in requirements gathering with multiple project managers, to better customize, and utilize the full functionality of the Salesforce CRM solution. Moved the tables like Opportunities, Accounts and Contacts to the Salesforce CRM Standard objects. Created flows and defined related tasks, time-triggered tasks, email alerts and field updates to implement business logic. Participated in the identification, understanding, and documentation of business requirements, keeping in mind the need for the application based on the project scope and SDLC methodology. Designed and deployed the custom objects, custom tabs, entity relationship data model, validation rules, workflow rules, page layouts, visual force pages, Apex coding, App Exchange Deployment to suit the needs of the applications using platforms like GitHub and GitLab to track changes in source code during software development. Performed quality assurance testing on software applications, conducted debugging, and identified technical solutions to ensure a superior user experience. Responsible for all the activities related to configuring Data Loader, uploading data in CSV files into salesforce.com, checking for the correctness of the data. Used field level security, profiles, and audit trail setup to ensure that protected Organization data is only shared with authorized persons. Implemented pick lists, dependent pick lists, lookups, junction objects, master detail relationships, validation & formula fields to custom objects. Extensively used SQL for querying underlying database tables and resolving data issues. Interacted with executives and sponsors to identify requirements, project objectives and scope changes. Involved in the documentation of Use and Test Cases to test specific functionalities of the application.
A-Tips LLC Mar 2012 till Nov 2016
Jr. Salesforce Administrator/BA
Responsibilities: Worked on various Salesforce.com Standard objects, Custom Objects, Triggers, Classes, Pages, Reports and Dashboards. Designed, Developed & deployed various APEX Classes, Triggers, Test methods, lightning pages & also various Schedule, Batch and Future based Apex classes to implement the custom functionality. Developed triggers which added automatic templates to fire to the respective users. Involved in deploying the AppExchange applications and integrating with third party applications. Worked on Page Layouts, Record types, Lightning Experience Record Pages, Validation rules, Workflow rules and Process Builder and Lighting flows to accomplish business automation. Worked closely with senior management on a Specific track to meet goals and Documented process workflows reflecting interactions between all software within IT identifying how information is processed and what forms of communications are used. Worked on Profiles, Roles, Reports, Dashboards, etc. Created custom Reports based on business need and associated them to Dashboard. Customizing Company Profile, Security Controls and Communication Templates of the organization as per the organization requirements. Performed tasks for Data Migration like Data mapping and Data loading. Maintained requirements in Jira for tracking and testing purpose, used JIRA to document defects and Release tickets. Configuration of roles, profiles, user accounts, implemented role hierarchies, sharing rules and record level permissions to provide shared access among different users. Created various custom reports and dashboards for the Finance team as well as the sales and marketing teams in the company based on their requirements. Analyzed and responded to any issues in salesforce from the sales and marketing teams.
Environment: Salesforce.com, Force.com Explorer, Apex Triggers, Financial Force PSA, lightning Pages & Apex Controllers, Sales Cloud, Service Cloud, Data Migration, Data Loader, Eclipse IDE, Custom Objects, Custom Tabs, Git and Copado.
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