Program Manager Marketing Communications
Resume:
Michelle L. Pingel
San Ramon, CA *****
**************@*******.***
Seeking a role in Marketing where I can apply my proven abilities in content and campaign management, program ownership, and project execution. PROFESSIONAL EXPERIENCE
Abbott Laboratories – Pleasanton, CA Marketing Communications Associate 2021-Present
• Manage materials resource portal end to end, supporting Field Representative marketing materials provided to Healthcare Providers and Patients nationwide
• Proofread, edit and approve MarCom materials for distribution in conjunction with Regulatory and Legal teams
• Work closely with Commercial Marketing teams to establish collateral and strategy to drive higher engagement
• Reporting on material usage metrics to increase Hub (portal) and Loop (content database) ordering and click-through rates
• Vast experience managing vendor projects for print and swag materials PulteGroup – Pleasanton, CA Sales Administrator 2017- 2019 Provided critical support to Sales team in NorCal Home Sales Division.
• Worked closely with Marketing team to promote newly released homes, email communications and flyers for spec homes
• Responsible for generating several critical reports: pricing, production, spec tracking, traffic
• Created and managed all MLS listings within 12 communities
• Organized numerous internal and offsite events for the Sales, Marketing, and Executive teams
• Work closely with land, resource, procurement and project teams to plan and implement new community scheduling timelines
LIFE ElderCare – Hayward, CA Program Manager 2015 – 2017 Grew the Central branch VIP Rides Program through vast marketing efforts to reach seniors and those with disabilities to join a program crucial support to a vulnerable population that wishes to live in place in their current home. Managed and trained a staff of five to help run the program as it grew in size.
• Prepared all reporting for service and recruitment statistics for review by Executive Director, Board Members, and City leaders approving the report for further funding
• Managed both staff and volunteer day to day activities, performed orientation and training on software program and other reporting
• Ran all Hayward office operations: ordering supplies and managing technical computer issues
• Continually implemented program improvements as they become identifiable
• Spearheaded advertising efforts for the program
Michelle L. Pingel
San Ramon, CA 94583
**************@*******.***
PayPal – San Jose, CA Partner Program Marketing Manager 2011 – 2014 Maintained responsibility for creating and promoting all partner communications to a .5B partnership channel, which encompassed newsletters, webinars, product emails, and targeted marketing campaigns
• Approved incoming partner profiles in the Partner Directory. Charged with accountability for landing requirements for partner in website placements
• Significantly increased partner engagement for the Partner Portal and program through communications, updates, reporting, and community portal
• Managed the Partner Portal and Partner Community Site (Jive based) with PayPal partner news including branding, marketing toolkits, and sell sheets
• Led efforts to strengthen and grow program by building campaigns to keep partners engaged and adding additional colleagues to the portal and community site
• Evangelized North America Partner Program initiatives to several Global regions for similar rollout adoption for their partner programs
EDUCATION
BS Marketing, California State University, Sacramento AA Liberal Studies, College of San Mateo
COMPUTER SKILLS
Microsoft Word, Excel, PowerPoint, Adobe Creative Suite, Monday.com, Veeva, Salesforce CRM
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