SYED WAHID ASHRAF
***** ******** *****, ************, ** 70769
+1-225-***-**** ️ ************@*****.***
RELEVANT RETAIL EXPERIENCE
Customer Service Representative
Circle K, Prairieville, Louisiana, USA
June 2025 – Present
• Provide warm, helpful service to customers in a fast-paced convenience store environment.
• Operate the register, handle cash and card transactions with accuracy and efficiency.
• Recommend products and promote ongoing deals to enhance customer experience.
• Assist with daily food program duties including preparation and cleanliness standards.
• Maintain store appearance, stock shelves, and uphold company presentation standards.
• Collaborate with team members to ensure smooth daily operations and customer satisfaction.
Assistant Manager – Customer Service
Debenhams, London, UK
Nov 2002 – Jul 2003
• Supervised front-line customer service operations in a busy department store.
• Ensured customer needs were met and expectations exceeded.
• Resolved escalated complaints, authorised refunds, and ensured policy adherence.
• Trained and supported staff, contributing to service quality improvements.
Customer Service & Administrative Supervisor
Allders, Marble Arch, London, UK
May 2001 – Oct 2002
• Part of the flagship store’s launch team; trained staff and set up service systems pre-opening.
• Managed the cash office, float distribution, and daily banking procedures.
• Secured end-of-day store finances and maintained accurate records.
• Oversaw customer accounts, return documentation, and internal reporting.
Customer Service Assistant – Refunds & Exchange Desk
Marks & Spencer, London, UK
Dec 2000 – Mar 2001
• Handled customer queries, returns, and exchanges efficiently at the busy refunds desk.
• Processed refunds, store credits, and ensured accuracy in all transactions.
• Maintained composure during peak times and ensured high-quality service.
PROFESSIONAL EXPERIENCE
Senior Producer & Digital Content Lead
Nukta, Digital Multimedia News Channel, Pakistan
Jul 2024 – Apr 2025
• Led web desk operations, edited and authored articles and opinion pieces.
• Produced and hosted recorded news videos, including U.S. election coverage.
• Supervised junior content producers and ensured editorial accuracy.
News Editor, Reporter, and Programme Host
Various National News Channels, Pakistan
2006 – 2023
• Directed editorial coverage for breaking news and current affairs programmes.
• Conducted exclusive interviews and developed high-impact political stories.
• Led newsroom teams under tight deadlines and high-pressure situations.
EDUCATION
MPhil in International Development Studies
University of Glasgow, Scotland, UK
2003 – 2006
MBA – Master of Business Administration
London, UK
2000 – 2002
Bachelor's Degree (Equivalent)
Pakistan
SKILLS
• Retail Operations & Customer Service
• Cash Handling & Store Closing Procedures
• Complaint Resolution & Conflict Management
• Team Leadership & Staff Training
• Content Production & Editorial Management
• Microsoft Office Suite EPOS (Electronic Point of Sale) Systems
ADDITIONAL INFORMATION
• Authorized to work in the U.S. as a Permanent Resident
• Fluent in English and Urdu