Business Development Business-To-Business

JUAN DE FREITAS, M.Sc.

**** ** **** ***. **** City, IA 50226

E-mail: **************@*****.***

Mobile: 786-***-****

PROFILE

With over 30 years of experience in the food and beverage industry, I am an established executive who helps companies achieve growth by utilizing my relationships, knowledge and skills in business-to-business and business-to-customer sales, research and development, procurement, food operations, and business development. I use data-driven, strategic, analytical, yet collaborative, approaches and processes to build results. I hold a master’s degree in food science and technology, as well as several certificates in marketing, sales, and strategic planning. PROFESSIONAL EXPERIENCE in BUSINESS

Desa Américas, LLC. Pembroke Pines, FL and Des Moines, IA Founder/CEO (2016-present)

Principal Consultant leading global consulting firm focused on providing growth-oriented solutions to companies within the food industry, including:

Analysis and data-driven solutions for efficiency of operational processes

Enhanced research and development

Increased sales revenue

Working with key global partners to search for and develop new business markets Nutriom LLC. Panora, Iowa.

Strategic Marketing and Sales Consultant.

Developing the caribbean food service market for the dehydrated egg crystal power. www.ovaeasy.com

Helping to feed the world by reducing food waste

Atlantis Vertice Lida. Lisbon, Portugal and Port/Clermont, FL Strategic Business Director

Developed and led a team to implement a successful business plan for conducting business trades in the US, including orange juice concentrate, bulk sugar, and green coffee beans, which resulted in $6 million in purchase orders from distributors and traders. 1

Tech4Food, Ltda. Portugal and Latin America

Sales and Marketing Director for the Americas (US, Mexico and South America) Built and leveraged relationships to close sales deals on food engineering projects worth $4 million.

Upaca. Venezuela

A Food, Dairy, and Beverage company

General Manager (2009-2015)

Successfully led local and international company’s growth and expansion by restructuring operations, research, development, and innovation, implemented distribution channel, and business-to-business sales partnerships.

Increased distribution to 140 SKUs locally, achieving over $80 million of annual revenue.

Lácteos Los Andes Co. Venezuela

A Food, Dairy, and Beverage company

General Manager (2000-2009)

Successfully led company to a leadership market position, resulting in a 35% market share.

Developed 48 company-owned refrigerated distribution centers, 1200 independent retailers, 360 SKUs, and a 50% mix of dairy and juice products with $350 million annual sales.

Led the successful launch of Los Andes products, including refrigerated and shelf-stable fruit juices, Bio Andes probiotic beverages, fresh cheeses, chocolate-based drinks, butter, and desserts with a strong R & D development team. Gerber Company, Freemont, MI/Cisneros Corporation, Mavesa, Venezuela Operations Manager (1990-2000), Venezuela

Successfully led manufacturing of Gerber branded products: GERBER baby foods, FRENCH’S, TODDY, PAMPERO, and YUKERY.

Managed non-refrigerated products over 400 SKUs

Provided oversight to a pilot plant supporting innovation, research and development of excellent food products

Managed six distribution centers

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EDUCATION

Universidad Central de Venezuela

● Bachelors of Science, Major: Agro-industrial Engineering. Iowa State University

● Master of Science, Major: Food Science and Technology. Florida Atlantic University

● Certificates in Marketing, Sales Management and Value Creation. CITIZENSHIP: US Citizen

LANGUAGES:

● English- fluent

● Portuguese-fluent

● Spanish-native.

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