Social Media Project Management

Tolu Soyebo

Houston, Texas * 713-***-**** * ***********@*****.***

Marketing Strategist Brand & Digital Campaigns Partnership Management Results-driven marketing professional with 6+ years of experience leading brand strategy, digital engagement, and campaign execution across diverse industries and global markets. Skilled in designing and implementing integrated marketing plans, driving social media growth, and enhancing brand visibility. Adept at project management, cross-functional collaboration, and partner engagement to achieve business objectives and maximize ROI.

WORK EXPERIENCE

CAPITAL ONE

PARTNERSHIP MARKETING ASSOCIATE SEPT 2022– JUNE 2024

• Expanded brand reach by building and managing strategic partnerships with agencies, publishers, and organizations, leading to a 15% increase in targeted audience engagement.

• Boosted campaign visibility and tracking effectiveness by conceptualizing and implementing optimized campaign URLs, improving click-through rates by 20%.

• Drove customer-centric marketing strategies by identifying high-value customer segments, informing campaign design that lifted engagement metrics.

• Accelerated influencer collaboration impact by developing clear, data-driven creative briefs for social media and internal initiatives, reducing production cycles by 25%.

• Enhanced marketing ROI by analyzing campaign performance metrics and delivering actionable insights to senior leadership, leading to a 12% improvement in campaign efficiency quarter-over-quarter.

• Secured executive alignment and funding by presenting high-impact marketing concepts and campaign deliverables to internal and external stakeholders, directly influencing budget allocations for key initiatives.

• Optimized product launch success by leading creator onboarding and activation strategies, contributing to a 10% faster time-to-market for new product campaigns. MARRIOTT INTERNATIONAL

MARKETING ASSOCIATE JAN 2018-JULY 2022

• Increased revenue YoY for three consecutive years by developing and executing integrated marketing strategies focused on customer acquisition, retention, and brand expansion.

• Maximized marketing ROI by strategically managing budgets, optimizing spend allocation, and ensuring full compliance with financial guidelines.

• Accelerated campaign impact by curating and launching high-performing marketing campaigns that consistently exceeded business forecasts.

• Enhanced brand storytelling and creative execution by leading the creative brief development and agency review process, ensuring on-time, on-brand deliverables.

• Drove data-informed marketing strategies by conducting extensive market research and audience analysis to uncover actionable insights for new initiatives.

• Strengthened partner engagement and sales enablement by collaborating closely with sales teams, crafting effective materials and trip strategies to nurture top-tier partner relationships.

• Optimized campaign performance by continuously monitoring KPIs and recommending real-time improvements, boosting campaign effectiveness across regions.

• Amplified brand visibility and community engagement by managing 24+ social media accounts, leveraging targeted content strategies to grow awareness and digital footprint.

• Shaped regional brand identity by providing strategic marketing guidance to flagship Marriott brands and F&B outlets across EMEA markets.

DAMAC CONSTRUCTION LLC

MARKETING SPECIALIST – DUBAI JAN 2015-NOV 2018

• Increased project exposure and brand awareness by developing and executing national and global promotions targeted to key demographics, including innovative inflight entertainment advertising campaigns.

• Expanded audience reach by creating and distributing a diverse range of marketing assets, including TV spots, digital banners, trailers, signage, and social media reels.

• Enhanced customer segmentation and engagement by automating and analyzing campaign data via Salesforce, leading to more personalized marketing strategies and stronger customer relationships.

• Maximized advertising ROI by executing and managing cross-platform media buys across television, online, print, radio, and outdoor channels.

• Accelerated project delivery by supporting cross-functional teams in the implementation of marketing initiatives, ensuring timely and cohesive campaign execution.

• Boosted lead conversion rates by gathering and applying market insights to refine internal and external marketing approaches, generating a higher volume of qualified leads. EDUCATION

Data Analysis Program – EduBridge Academy In progress Master of Arts in Marketing and Communications

Middlesex University 2017

Bachelor of Arts 2011

Ahmadu Bello University

AREAS OF EXPERTISE

Social Media Management Resource Management and Utilization Creative Thinking Communication Team Coordination Video Production Forecasting & Trend Analysis Analytical Thinking Digital Marketing Data Cleaning & Visualization Leadership & Decision-Making Marketing Strategies Project Management Budget and Cost Influencer Marketing Partner Management AWARDS AND RECOGNITION

● Global Recognition Award: Business Growth Initiative – Marriott International TOOLS

● Data analytics and visualization tools: Power BI

● Social Media Tools: FB Manager LinkedIn Business Manager TikTok Ads Manager

● Video Production Tools: Canva, Capcut, Mojo

● Google Analytics

● Click Up Asana Monday.com

● HubSpot Salesforce Marketo

● Google Suite / Microsoft Officei D

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