Creative Direction, Design Direction, Art Director

BIGGS&CO.

[OWNER/CREATIVE PARTNER] www.biggsandco.net

Biggs&Co. is a bi-coastal multidisciplinary creative agency with expertise in brand identity, packaging design, Art direction and Advertising. Focus on BATH&BEAUTY, SKINCARE, FOOD, SPIRITS. Capabilities include:

- BRAND DEVELOPMENT / Brand Identity, Re-branding, Naming, Logo Design, Creative Direction/Art Direction. Attend all video & still shoots [with models, product, campaign & social] including photographer selection, directors, concepts, casting, GLAM SQUAD [hair, styling, makeup], location selection, involvement with Pre&Pro Production process, editing, retouching supervision, asset delivery management.

- CONTENT CREATION & DIGITAL ASSETS / Photographic Creative & Art Direction for E-comm product, Evites, IG Story Design, Paid Social Ads, Banners, Video, GIFs

- PACKAGING / Primary&Secondary, Limited Edition, Influencer, Gifting, Product Design

- MERCHANDISING / Retail End Caps, Gondolas, Towers, Trays, Display Concepts, In-line, Shelf Strips, Signage, etc.

- COLLATERAL / Postcards, Invites, Shippers, Trade Show/Launch Party Concepts+Graphics, etc.

- MISC. / Pattern Creation, Illustration, Icon Design, etc. SCHOOL OF VISUAL ARTS

[PART TIME DESIGN FACULTY: GRAPHIC DESIGN, 4TH YEAR PORTFOLIO] Co-CREATIVE DIRECTOR BLISSWORLD / OFF SITE

Involved in overseeing Bliss brand DNA & design all primary & secondary packaging for skincare and bath&body. Working closely with CEO & New Product Development on component choices, details, colors, concepts, etc. Design & conceptualize mass market retail display [various retailers], gift set design, influencer gifting, campaign design, Eblasts, IG stories, digital banners, paid social, Creative Direction/Art Direction for any campaign/model shoots, E-comm product shoots, still life hero shots. Interact with Marketing & Publicity to maintain consistency for global branding.

ISLAND DEF JAM RECORDS [Senior Vice President of Creative Services] REPORTED CREATIVELY TO ANTONIO “LA” REID AND SHAWN “JAY Z” CARTER; creative direction for all artists

/projects on both Island and Def labels; manage a creative team of fourteen [including VP, Sr. Director of Creative Admin, Art Coordinators, Art Directors, Purchasing, Designers and freelancers]. Included extensive Creative Direction, Art Direction, photo editing, retouching guidance, travel, budgets, networking of creative resources

[photography, styling, agency reps, etc.] and design. Daily integration with all main label departments

[Sales, International, Publicity, Marketing, Multi Media, Global Celebrity Recording Artists & Managers, etc.] J RECORDS [Vice President of Creative Services]

REPORTED TO CLIVE DAVIS, TOM CORSON [Current Co-Chairman & COO of Warner Records] ELEKTRA RECORDS [Vice President of Creative Services] REPORTED TO SYLVIA RHONE

ALBERTA COLLEGE OF ART [Calgary, Canada]

Diploma in Visual Arts with major in Visual Communications / President’s Honor Roll SCHOOL OF VISUAL ARTS [New York, NY]

Special status student in Graphic Design

PRESENT

PROFESSIONAL BKGD

FORMERLY

FORMAL

EDUCATION

email: ****@**********.*** / mobile: 646-***-****

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