Data Science Analyst

JOSEPH HSU

Arcadia, CA *********@*****.*** 626-***-****

PROFILE

Motivated data analyst fluent in English and Chinese, experienced in leveraging SQL, Power BI, and A/B testing to generate actionable insights and optimize business strategies. Strong background in statistics and data science, with proven leadership in team management and sales optimization. EDUCATION

University of California, Santa Barbara Santa Barbara, CA Bachelor of Arts in Statistics & Data Science June 2025 Pasadena City College Pasadena, CA

Associate of Arts in Economics June 2022

PROFESSIONAL EXPERIENCE

Animetasia El Monte, CA

Digital Marketing & Analytics Lead June 2023 – Present

● Led a team of 2 to develop and execute multi-channel marketing strategies, achieving weekly revenue growth exceeding $4,000.

● Analyzed sales data and website performance metrics to identify trends and measure campaign effectiveness.

● Researched market trends, competitor activities, and customer behavior to optimize inventory and purchasing.

● Managed a Shopify website with integrated analytics tracking (Meta Pixel, Conversions API), enhancing customer insights and data accuracy.

● Used Power BI to create performance dashboards that monitor KPIs and measure marketing effectiveness.

● Conducted A/B testing on digital advertisements to enhance click-through rates and maximize campaign ROI. Sidewalk Montebello, CA

Inventory & Product Analyst January 2020 – December 2021

● Monitored and analyzed inventory levels to ensure optimal stock availability and minimize overstock or shortages.

● Developed and maintained inventory tracking reports to improve accuracy and visibility using Excel.

● Identified slow-moving products and recommended promotional strategies to accelerate sales and reduce carrying costs.

SKILLS

● SQL

● Microsoft Excel

● Microsoft Power BI

● Data Cleaning & Transformation

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