Marketing Manager Retail Sales
Resume:
WORK EXPERIENCE
With ** years of extensive work experience spanning sales, product
development, marketing, strategic action planning, forecasting, KPI development, profitability management, product sustainability, and the formulation of marketing strategies for new product launches, as well as fostering close collaboration with technical teams to enhance product innovation and improvement within the food industry. I have consistently delivered superior customer service and fostered strong relationships with key suppliers.
Joel B. Totesora
S A L E S A N D MARKETING MANAGER
PROFESSIONAL
SKILLS
CONTACT
************@*****.*** Sales & Marketing Manager
Oversaw the Industrial Sales Team, Retail Sales Team, and Marketing division. Offered technical assistance to the Research and Development department in product innovation. Recruit more retail sales staff to extend coverage to areas beyond Metro Manila, including the Visayas and Mindanao Regions. Collaborated with the Marketing team on product promotion, brand development, labeling, and artwork. Cultivated relationships with key clients and effectively market the company's product range. Spearheaded Business Development initiatives for new traded and blended products, oversaw in-house blending projects, identified new suppliers and partners, and engaged tollers and re-packers for retail items.
Products Handled:
Existing Products
Barry Callebaut Cocoa
Powders & Chocolates
Potassium Sorbate
Erythritol
Egg Powders
Ethyl & Vanillin Powder
Gelatin Powder
Cheese Powder & Seasonings
Dairy Whipping Cream Powder
Dried Malt Extract
Collagen Peptides (BCP)
Matcha Powder
Lactose Milk & Casein
Innovatrade Ingredients Corporation Nov 2021 - Jul 2024 Forecasting and Budgeting
Key Account Management
Business Development
Inventory Management
B2B Sales
Market Mapping
Leadership Skills
KPI Attainment
Distributor Management
Negotiation Skills
Baking Science & Technical
Skills
Commercial Selling Skills
New Product Development
EDUCATION
University of San Agustin
B.S.M.E.
1985 - 1990
Products Developed
Instant Yeast
Calpro
Non-Dairy Whipping Cream
Flavocol
SPECIAL COURSES
SEMINARS
INDUSTRY AFFAIRS
Technical Sales Manager
Played a crucial role in augmenting sales initiatives by assisting in product promotion, enhancing product knowledge, conducting technical demonstrations, troubleshooting product-related issues, contributing to the development of new products, and exploring diverse applications for existing products. Pivotal in driving innovation through the introduction of new products, stimulating market demand, and identifying essential product requirements crucial for ensuring profitable sales outcomes. Additionally, played a significant role in broadening the customer base, forging partnerships with distributors, and establishing efficient distribution channels beneficial for both the flour and fats & oils business segments.
Products Handled:
Standard Flours:
First-class
All-purpose flour
Cake flour
Soft flour
Noodle flour
Wrapper flour
Customized flour
Products Developed:
Instant yeast
Bread Improver
Agri-Pacific Corporation Jan 2019 - Oct 2021
Project & Time Management
Innovato Technology
Consulting
Change Management
MGQ Career Development
Center
Developing Creativity
MGQ Career Development
Center
Excellence & Sales Strategic
Planning
Passion for Perfection, Inc.
Productive Meetings
Workshop
Ms. Laurice G. Macapaz
Systematic Managerial
Analysis
Asia Business Consultant
AIB – American Institute of
Baking
U.S. Wheat Associates
Bread Improvers &
Emulsifiers
Mr. Nord Dorm (Danisco)
Marketing Strategy & Plans
Mansmith & Fielders Inc.
Problem Solving & Decision-
making
Kepner Tregoe
Fats & Oils:
Vegetable shortening
Margarine
Non-Ref Margarine
Butter Oil Substitute (BOS)
Cream Filling Fat
Ice cream fat
Customized Fat & Palm Olein
7/11 Hotdog Bun
Mold Inhibitor
Business Unit Manager – Food & Beverage
Oversaw the strategic planning and operational management of the designated business unit to facilitate growth. Directed sales and marketing efforts by supervising the sales team to meet monthly and annual sales objectives and effectively manage customer relationships. Cultivated and fortified partnerships with essential suppliers and clients while exploring new business prospects to align with the organization's established business strategies and goals. Products Handled:
Fat Emulsifiers
Stabilizers
Baking Enzymes
Vital Wheat Gluten
Chemical Leaveners
Flavor Concentrate
Brenntag Ingredients Inc. Mar 2018 - Dec 2018
Sugar Replacers
Fortifying Agents
Citric Acid
Dairy Products
Food Preservatives
SPECIAL COURSES
SEMINARS
INDUSTRY AFFAIRS
How to Supervise People
Pacific Management Forum
Personal Excellence
M.R. Jacinto & Associates
Inc.
Basic Baking Science &
Technology
UFM International Baking
Institute
Watch Your Business
English
PROSEC
Marketing Manager
Developed products through steps that involve identifying business opportunities, conducting market research, creating product awareness, generating new sales, establishing product specifications, formulating pricing strategies, providing sales and technical support, devising marketing plans, and orchestrating promotional activities for product introduction and launch.
Products Handled:
Existing Products
Citric Acids
Surfactants
Spice Flavors
Meat Enhancers
Herbs & Spices
Spice Blends
Products Developed
Bread Strengthener
Bread Softener
Mold Inhibitor
7/11 Hotdog Bun
Baking Enzymes
BSFIL Technologies Inc. Aug 2007- Nov 2017
Customized Seasonings
Sugar Replacers
Sauces & Dips
Meat Casings
Customized Products for QSR
National Sales Manager
Responsible for overseeing the company's profit and loss statement, national sales forecast distribution, development of sales key performance indicators, sales operations management, provision of support for sales technical and commercial skills, supervision of inventory management, and enhancement of relationships with key suppliers.
Products Handled:
Instant Yeast
Bread Strengthener
Mold Inhibitor
Cocoa Powder
Skimmed Milk
ADSIA Eurobakers Marketing Corp. Apr 1997 - Jul 2007 Bread Emulsifier
Bread Conditioner
Julie’s Blend
Customized Blends & Premixes
AWARDS AND
RECOGNITIONS
Division Man of the Year
(1994)
District Man of the Year
(1994)
Vital Wheat Gluten
Cocoa Powder
Black Gulaman Beverage
Cheese Powder
Milk Powder Blends
CHARACTER
REFERENCES
Mr. Rommel D. Grageda
Restoserve Marketing
Corporation
#32 West Drive,
Marikina Heights,
Marikina City 1810,
Mr. Ronaldo Estopen
BSFIL Technologies Inc.
406 4th Floor South
Center Tower, Madrigal
Business Park, Alabang
Muntinlupa City 1770,
Ms. Cheryl Salvador
Philippine Seven Corp.
7 th Flr., The Columbia
Tower, Ortigas Ave.
Mandaluyong City 1550,
Sales Supervisor
Oversaw the sales operations in Mindanao for EKPI. Ensured the monthly and annual sales forecasts are achieved. Organized monthly meetings with distributors to address any emerging issues within their areas of responsibility. Provided training and guidance to sales representatives to enhance their technical and commercial skills. Facilitated product demonstrations and seminars to enhance product visibility and understanding.
Products Handled:
Instant Yeast
Bread Strengtheners
Bread Emulsifiers
Bread Conditioners
Chiffon Cake Emulsifiers
Batter Cake Stabilizers
Leavening Agents
Cake Icings & Frostings
Vegetable Fats
Margarine & Emulsified Fats
Flavorings and Colorings
Edward Keller Phils. Inc. Mar 1991 - Mar 1997
Contact this candidate