Public Relations Social Media

Barbara Beach

Marketing, public relations and promotions. Specialty in new media, social media, out of home media and traditional media. Expansive knowledge of event planning and management. One of my events won the Guiness Book of World Records! Integration of advertising and pro bono product placement through events and community tie- ins. A resident of North San Diego County my clients have been from Michigan, Nevada, Illinois, Texas, Montana and Japan (to name a few). I have managed promotional and advertising budgets and specialize in getting my clients a wide array of coverage at no cost! In one year I landed $9million dollars in gratuitous media for Mazda Motors

Noteworthy Bench Marks:

Named One of the Top Five Women in Automotive, 1994

Interviewed by CNN/topic: Relationship Marketing in Automotive, 1996

Named Woman of Today by Girls Club of America, 1985

Executive Director for the Prevention of Blindness San Diego CA opened office, recruited board, administered all grant and fundraising activities

Amassed millions of dollars in gratuitous donations and media for a variety of charities doing pro bono PR and fundraising for Boys and Girls Clubs of America

Editor of four international publications, 1989-present

Author of 3 books, 1973, 1994, 1999 Including Beginnings for the Chicago Tribune Newspapers in Education

Featured Presenter to the Detroit Automotive Marketing Council Detroit Michigan Customer Loyalty

Featured Presenter to Strategic Research Institute New York, New York Customer Loyalty

Current Book Projects:

#1 Sir Nicholas Winton, 98 year old British citizen who orchestrated the rescue of 669 children out of Prague prior to World War II.”

#2 "Czech Mate" a study of multigenerational Czech heritage spanning 4 generations from pre-WWII to present.

#3 Children's series of online adventures

Academic and Specialty areas:

Specialty marketing, Public Relations, and Promotions.

Publishing, broadcasting, and multimedia.

Authoring and Editorial with over 1000 feature articles and three published books to her credit. Experienced Key Note Speaker.

Professional Experience

Radioactive Broadcasting

MediaSource Publishing

Vista, CA 92081

January 1, 1990 – current

Directed and published over 150 issues of affinity centered automotive magazine for Mazda North America Operations and Chrysler Motor Company. Developed affinity club models Mazda Miata, PT Cruiser, Chrysler 300, and entire Dodge Brand trucks and passenger vehicles. Developed and implemented all marketing, public Relations, corporate relations, media relations, and communications programs. www.DodgeEnthusiast.com

Par Broadcasting Company

Oceanside, CA 92158

September 1983 – February, 1989

Directed and implemented all management, marketing, and promotions efforts for a B license FM radio station and AM sister station. Increased market ratings from rank 32 to number 3 in San Diego market. Managed all sales efforts and training for 16 full and part time sales and support personnel.

Los Angeles Daily News,

Los Angeles, CA 92001

July, 1975 – February, 1982

Promotions Director and Features Editor.

Reported celebrity features and worked as photo journalist. .Planed and directed editorial, promotions, and marketing assignments and served as PR liaison to TV and movie studios.

.

Chicago Tribune Company

Chicago, Illinois

September 1970-June 1975

Worked as news journalist, investigative reporter, and educational writer providing daily content. Developed and implemented promotions and Public Relations activities for the Educational Services division. Promoted and transferred to sister company Los Angeles Daily News in 1975.

References

Additional personal and Professional References will be furnished upon request.

Educational Work Experience:

University of Mary: Billings, MT. Guest Lecture Series for Entrepreneurs, 2006-2008

Park College: Oceanside, CA, Camp Pendleton. Adjunct Professor: taught undergraduate courses in Public Relations, Communications, and English.

Coleman College: San Marcos CA Taught undergraduate courses in English and Communications.

Glendale Unified School District Licensed Teacher Glendale DCH

Education:

Loyola University, Chicago

BA: Communications, Minor in Psychology. 1970 – 1973, Graduated 1974

Governor’s State University, University Park, IL

MA: Communication Science 1973 – 1975, Graduated 1975

Contact this candidate