Senior Account Representative

Desi Barnes Jr.

Kissimmee, FL · 321-***-**** · ****.********@******.*** · linkedin.com/in/desi-barnesjr-5414a5114

PROFESSIONAL SUMMARY

Seasoned Sales & Marketing Leader with 7+ years driving revenue growth in healthcare staffing, telecom, and digital marketing.

Expert at designing and executing omnichannel campaigns (Salesforce, Mailchimp, LinkedIn, Facebook) to acquire and retain high-value clients.

Proven ability to build and mentor high-performing teams, streamline operations, and manage multimillion-dollar budgets.

Adept at leveraging CRM analytics and automation to optimize sales funnels and exceed quarterly targets.

CORE COMPETENCIES

Strategic Sales & Marketing Planning

Client Acquisition, Retention & Upsell Strategies

Team Leadership, Development & Training

CRM & Marketing Automation (Salesforce, Mailchimp)

Digital Advertising (LinkedIn Ads, Facebook Ads)

Budget Management, P&L Oversight & Financial Forecasting

Data-Driven Decision Making & KPI Tracking

PROFESSIONAL EXPERIENCE

In-House Marketing Representative Holiday Inn Club Vacations (June 2025 – Present; Kissimmee, FL)

Drive in-house marketing initiatives for a leading resort hospitality brand, engaging vacation guests to schedule tours and explore vacation ownership packages.

Develop and execute on-site and digital campaigns targeting resort guests, boosting tour bookings and membership interest.

Collaborate closely with sales teams to qualify prospects, coordinate tours, and ensure seamless transitions from marketing to sales interactions.

Leverage CRM and marketing analytics to track guest engagement, optimize messaging, and report on daily/weekly KPIs.

Provide training and mentorship to new marketing associates, promoting adherence to brand standards and compliance policies.

Sales Director Pinnacle Prospects Inc. (June 2024 – Jan 2025; Greenville, MS)

Co-founded a boutique sales & marketing agency specializing in healthcare staffing; guided go-to-market strategy from day one.

Designed and launched targeted campaigns via Salesforce and Mailchimp, improving lead conversion by 35%.

Spearheaded LinkedIn and Facebook prospecting, growing the qualified client pipeline by 50% within six months.

Established KPI dashboards for sales teams, resulting in a 20% reduction in sales cycle time.

Recruited and trained a 5-person sales team; implemented weekly performance reviews to ensure consistent quota overachievement.

Chief Marketing Officer R.E.D. Services LLC (June 2022 – June 2024; Orlando, FL)

Directed overall vision and operations for a digital marketing firm serving mid-market clients across healthcare and finance sectors.

Architected end-to-end digital strategies—SEO, SEM, content marketing—driving a 60% YoY increase in qualified leads.

Secured $250K in seed funding; established quarterly budget plans and forecasting models to maintain 25% net profit margins.

Built and managed a cross-functional team of 12 (design, copy, development); instituted agile workflows to accelerate project delivery by 30%.

Negotiated vendor contracts (CRM platforms, ad exchanges), reducing overhead costs by 15%.

Direct Marketing Manager Twenty4 Eight Marketing (Jan 2019 – Jan 2021; Orlando, FL)

Led integrated marketing initiatives (email, direct mail, digital) that consistently surpassed lead-to-client benchmarks by 40%.

Collaborated with sales leadership to align messaging and outreach, resulting in a 25% lift in first-touch conversion.

Analyzed campaign performance via Google Analytics and marketing automation tools; optimized A/B tests to enhance ROI by 22%.

Developed training materials and conducted quarterly workshops for the sales force, boosting product knowledge and closing rates.

Direct Sales Manager AMP (March 2019 – Dec 2019; Orlando, FL)

Managed a field sales team of 10+ door-to-door representatives selling AT&T services; drove team to exceed monthly quotas by 15–25%.

Designed and enforced a structured onboarding program—recruitment via ZipRecruiter/Monster, role-play simulations—reducing ramp-up time by 20%.

Implemented a tiered commission structure to incentivize top performers; achieved a team retention rate of 85% during tenure.

Executive Account Manager MCO (March 2017 – Jan 2019; Orlando, FL)

Oversaw a portfolio of AT&T enterprise accounts totaling $1.2M in annual revenue; nurtured relationships to secure a 98% renewal rate.

Coordinated cross-departmental resources (technical, billing, support) to deliver seamless onboarding experiences, cutting churn by 10%.

Conducted quarterly business reviews with C-level stakeholders; identified upsell opportunities, generating an incremental $200K in new bookings.

ADDITIONAL EXPERIENCE

Florida’s Emergency Rental Assistance Program Eligibility & QA Specialist AppleOne (2021 – 2022)

Screened and verified hundreds of applicants for rental assistance by reviewing income documentation, lease agreements, and eligibility criteria.

Conducted quality assurance audits on application files—reduced processing errors by 30% through standardized checklists.

Coordinated with state and local agencies to schedule virtual interviews and upload required documents, ensuring timely fund disbursements.

Customer Support Specialist 24-7 Intouch (Jan 2021 – May 2021; Orlando, FL)

Handled 100+ high-volume customer interactions daily, resolving 95% of issues within first contact.

Trained new hires on CRM system navigation and escalation protocols, improving average response time by 20%.

EDUCATION

Petal High School High School Diploma (2007 – 2009; Petal, MS)

TECHNICAL SKILLS & TOOLS

CRM: Salesforce, HubSpot

Marketing Automation: Mailchimp, Marketo

Advertising Platforms: LinkedIn Ads, Facebook Ads, Google Ads

Analytics: Google Analytics, Tableau

Productivity: Microsoft Office Suite (Excel, PowerPoint), G Suite

Collaboration: Asana, Trello, Slack

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

Salesforce Certified Administrator (Expected July 2025)

HubSpot Inbound Marketing Certified (2023)

Google Analytics Individual Qualification (GAIQ) (2022)

Completed “Advanced Digital Marketing” Bootcamp (2021; CodeSchool)

VOLUNTEER EXPERIENCE

Volunteer Toys For Tots

Assisted in collection and distribution of holiday gifts to children in need.

Volunteer Operation Smile

Supported fundraising events and logistical coordination for international cleft-repair medical missions.

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