Digital Marketing Development Manager

Professional Summary

Strategic and results-driven marketing and sales professional with over 15 years of experience driving revenue growth, building client relationships, and managing multi-channel campaigns. Proven ability to exceed sales targets, develop brand strategy, and lead outreach efforts across industries. Adept at blending traditional and digital marketing techniques to optimize pipeline performance and conversion.

Core Competencies

B2B & B2C Sales Strategy

Franchise Development & Sales

Digital Marketing Campaigns

Lead Generation & Qualification

CRM & Email Automation (HubSpot, Salesforce, Mailchimp)

Customer Relationship Management

Cold Outreach & Appointment Setting

Market Research & Competitive Analysis

Funnel Development & Nurturing

Event & Trade Show Marketing

Professional Experience

Sales & Marketing Consultant

Corporate Management Group Remote 2022–Present

Developed and executed outbound sales strategies targeting logistics and transportation managers across Texas-based manufacturers.

Led franchise sales efforts, managing long sales cycles (6–8 weeks), involving legal, financial, and operations stakeholders.

Consistently exceeded sales goals by 20%+ through strategic prospecting and tailored follow-up sequences.

Created sales presentations and marketing materials tailored to specific client verticals.

Implemented CRM system to track pipeline and increase close rate efficiency by 30%.

Franchise Development Manager

Independent Consultant 2015–2022

Matched entrepreneurs with franchise brands ranging from $75K home-based startups to $1M+ investment models.

Facilitated the sales cycle from initial inquiry to signed agreement, including vetting candidates, presenting brand options, and managing discovery days.

Worked with over 25 franchise brands, building relationships with franchisors and ensuring compliance with FDD/legal processes.

Marketing Director

Local Events & Promotions Austin, TX 2010–2015

Planned and executed promotional events, email campaigns, and local advertising for small businesses.

Grew social media engagement by over 200% across platforms in under one year.

Secured sponsorships and partnerships with local media to drive traffic and visibility for client campaigns.

Education

Bachelor of Arts – Marketing

University of Texas at Austin

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