Executive Product Management

NICHOLAS FISHWICK

Mill Valley, CA ***** 415-***-**** **********@*****.*** linkedin.com/in/nickfishwick SUMMARY AND PROFILE

PRODUCT LEADERSHIP INNOVATION SYSTEMS MINDSET

Strategic product leader with 20+ years of experience developing new products across diverse industries, delivering solutions that increased and diversified revenue through product innovation. Expert at steering full product lifecycles and strategic planning, achieving growth and operational excellence. Proven track record in leading engineering, product management, program management, UX research, innovation labs, and creating industry-first products in autonomous mobility, broadcasting, consumer electronics, IoT, RFID and automotive middleware. Experienced with DNNs, CNNs, semantic segmentation, supervised and unsupervised training, data tool chains; working knowledge of LLMs, GPTs, and RAGs. Operated in well-regulated industries, navigating ISO26262, ASIL, NCAP, NHTSA, DOT, FCC, HIPPA, and GDPR. Success in leading the launch of high-profile products at high-profile events CES, IBC, and the Olympic Games for industry leaders NAGRA, SAMSUNG, and TOYOTA. Skills

ü Product Leadership: Product Management, Hardware and Software Development, Systems Architecture, Product Lifecycle, Product Roadmaps, Strategic Planning, Strategic Problem Solving, Go-To-Market Planning, Market Analysis, P&L Management, UX Research, Agile, Patent Management, MVP, SEO, Innovation. ü EQ: Leadership, Influence, Cross-Functional Collaboration, Communication, Presentation, Executive Stakeholder Management, Mentorship, Adaptability.

PROFESSIONAL EXPERIENCE

PLUMFISH LLC /San Francisco, CA

Founder

Jun 2022 - May 2025

ü A passion startup. Developed and commercially launched the Step Caddy child carrier. Contracted industry experts and utilizing offshore fabrication. Amazing journey from initial prototype to market. Returning to technology leadership, with PLUMFISH operating as an outsourced model. https://stepcaddy.com TOYOTA RESEARCH /Los Altos, CA

Director of Product, Director of Program Management, Director of UX Research Jan 2019 - May 2022

Senior leadership role in Toyota’s Automated Driving Division, responsible for product strategy, program execution, communications, and UX research. Shaped the division’s initiatives, processes, and goals. ü Developed product strategy aligning with TOYOTA corporate’s Olympic Games objectives and longer-term ambitions for GuardianTM and ChauffeurTM concepts. ü Led program management for the complete development lifecycle of the automated driving platform and vehicles, from concept to deployment.

ü Organized all HQ Executive updates and Demonstration events in the US and Japan. ü Conducted a comprehensive UX Research program on driver situation awareness. ü Owned end-to-end product and program management for the high-profile Olympic Games Driving Showcase, including self-driving technology, in-cabin experience, booth experience, smartphone apps, fleet operations, and disaster recovery planning.

ü Directed and enhanced in-cabin customer experience for TOYOTA’s Automated Driving fleet, replacing vision, hardware, software, UX design, and base technology. Refocused on prioritizing user satisfaction. ü Directed contracts and relationships with multiple technology vendors and engineering contractor agencies. ü Led transition to Agile and OKRs, increased visibility, and reduced development risk. ü Led and overhauled the patent process and patent legal team. Oversaw a 50% increase in patent filings YOY. SAMSUNG /San Jose, CA

Director of Product Management, Director of Architecture Nov 2016 - Jan 2019

Joined SAMSUNG’s Automated Driving Division as an Embedded Security Architect and was rapidly promoted to build and lead both Product Management and Software Architecture, driving a new company vision and product strategy.

ü Defined the SAMSUNG DRVLINE concept and unified executive stakeholders and dev teams to drive the strategic direction.

ü Defined the innovative system architecture (embedded contract-based micro-services) to meet the future needs of automotive OEMs, incorporating real-time sensor data streaming, data fusion, world modeling, time-sensitive data access, and partner extensibility, and ASIL-D, C compliance. ü Created, hired, and built the Product Manager and Software Architecture Teams. ü Consulted for the SAMSUNG Ventures team, performing technical and personnel due diligence on several target companies with automated driving technologies. ü Forged partner relationships with technology vendors (TTTECH, AutoTalks, Innoviz) ü Developed a 5-year product roadmap that secured key EMEA OEM interests. ü Orchestrated every detail of SAMSUNG’s CES 2018 launch of DRVLINE. NAGRA /San Francisco, CA

VP Innovation and Data Analytics

Sep 2015 - Oct 2016

ü Established a Big Data department focused on Data Science Tools and Analytics as a SaaS for internal divisions and key customer accounts, significantly enhancing data-driven decision-making. KUDELSKI GROUP /San Francisco, CA

VP Group Innovation

Mar 2010 - Sep 2015

Transformed a 20+ member internationally distributed team into an influential, high-performing unit. ü Developed new technology in the areas of IoT, in-home medical devices, media streaming devices, RFID, advertising, recommendation engines, smart parking infrastructure, and passive audio synchronization. ü Created CE industry first: micro-gateway for real-time transcoding and streaming to mobile devices. Productized and launched on a major customer network. ü Created RFID industry first: amplified semi-passive ultra-long range RFID badge. Productized by Ski Data. ü Worked directly in healthcare on a pharmaceutical platform in collaboration with UCSF Clinical Pharmacy and Kaiser Permanente’s Innovation & Emerging Technology group. ü Performed Market Gap Analysis, Go-to-market plans, qualitative consumer research, pricing plans, industrial designs, soft launches, and beta trials for various products in a diverse set of industries. ü Created and led a new company within the Kudelski Group called VIDIXA. Full P/L Ownership for company, hired 12 employees, $3M budget pa. Secured metadata deal with Disney (Lucas Arts). OPENTV INC /Mountain View, CA

VP Innovation, VP Core Product Engineering

Mar 2001 - Mar 2010

ü Created, launched, and sold multiple new products. Middleware, Developer Studio, DVRs, EPGs. The Core product was a hardware independent middleware via HPK, supporting partner extensibility at the embedded level, also supporting an SDK for third-party applications. ü P/L Ownership, 60+ engineering employees, 40+ QA employees, $16M budget pa, revenues $100M pa. ü Oversaw 100% increase in revenue; new accounts won with new DVR and EPG product lines. EDUCATION AND OTHERS

Edinburgh University - Edinburgh UK

BSc, Computer Science (2:1)

Heriot-Watt University - Edinburgh UK

MSc, Human-Computer Interaction (Class Prize)

Awards

ü 2000 - UK Government Millennium Award for Innovation 2009 - AFDESI Interactive TV Award. 2010 IMS Research TV Innovation Award. 2011 - TV3.0 Advanced User Interface Award. 2013 - Connect Industry Awards "Best TV Consumer Device - Runner Up.”

Patents

ü 17 patents in Automated Vehicle Prioritization, Data Compression, RFID, Consumer Electronics, Digital Advertising, Media Delivery, and automated driving interface design.

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