Business Development Product Manager

David Ash

512-***-**** ******@*****.*** [Your LinkedIn Profile URL] Boise, ID

Professional Summary

A passionate and committed leader with over 20 years of experience driving multi-billion dollar sales growth and forging industry-defining partnerships in the semiconductor and technology sectors. An enthusiastic champion of partners and products, adept at managing programs that consistently exceed company goals.

Summary of Skills

Strategic Partnerships & Business Development

Contract Negotiation: Successfully negotiated Long Term Sales Agreements (LTAs) with key procurement teams at NVIDIA, Microsoft, and Sony to secure a higher share of the product mix for Micron.

Alliance Management: Managed all aspects of the relationship with NVIDIA at AMD, directly contributing to company-wide chipset sales exceeding $4B annually. Successfully led cross-functional efforts to restore the relationship, resulting in over 20% growth in channel sales.

New Partnership Creation: Created a new ODM (Original Design Manufacturer) relationship at Freescale, establishing a crucial beachhead for entry into the automotive market. At AMD, created a new partnership and co-developed StoreMI™ software, leading to a 10% sales increase and elevated global brand recognition.

Product & Program Management

New Product Introduction (NPI): Drove the launch of the first Crucial branded Gen4 NVMe SSD and secured approval for the industry's first Gen5 NVMe SSD, partnering with AMD for its AM5 platform reveal. Evangelized partner inclusion in the NPI cycle at Freescale, reducing cycle time by 10%.

Product Lifecycle Management: Effectively managed End-of-Life (EOL) inventory by converting potential scrap into sales revenue, freeing up cash flow for Micron.

Strategic Project Leadership: Owned the upgrade of corporate CRM tools at AMD, establishing ROI and managing the entire project from infrastructure planning and stakeholder management to deployment across international data centers.

Leadership & Financial Impact

Cross-Functional Team Leadership: Led teams from engineering, sales, and marketing at AMD to reduce time-to-market by approximately 10%.

Cost & Royalty Reduction: Managed the acquisition of the RAIDXpert2™ software team at AMD, eliminating $5M in annual royalties. At Micronpc.com, saved $500K per year by selecting a new audio component vendor.

Entrepreneurial Initiative: Co-founded BFG Technologies, participating as one of six original employees. Developed the product roadmap and achieved "on-shelf" status with major retailers within two months of the company's creation.

Professional Experience

Sr Business Development Manager / Sr Product Line Manager Micron, Boise, ID

Strategic Alliance Manager / Strategic IT Project Manager AMD, Austin, TX

Global Business Development Manager Freescale, Austin, TX

Ecosystem Alliance Manager AMD, Austin, TX

Co-Founder and Principal Product Manager BFG Technologies, Lake Forest, IL

Product Manager Micronpc.com, Nampa, ID

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