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General Manager Marketing Specialist

Location:
North Bethesda, MD, 20852
Posted:
July 31, 2025

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Resume:

I have more than ** years of work experience in corporate management, electrical, electronic, R&D,

production, project management, marketing, investment and marketing promotion in different international and Bolivian companies. I am a Bolivian citizen and a Permanent Resident in he US PROFESSION: Electrical and Electronic Engineer, Project Engineering, Marketing specialist EXPIRIENCE: MANAGEMENT: Many managerial positions, with sales, marketing, service with commercial and production companies. Leadership, empowerment, Six Sigma, CRM implementation

MARKETING: National and International coverage for construction, power and solar equipment, charcoal and wooden products, production and national and international sales. Development of commercial campaigns, digital marketing, participation in commercial fairs. Start-ups of different type of companies, full or partial involvement

SERVICE: Maintenance area planning and development, small and large campaigns, reaching national or international customers, service fleet management, parts and service sales, service personnel management. EDUCATION:

1977 B.S.E.E. George Washington University, Washington DC, USA GWU Sports and Academic Scholarships

1980 M.S.E.E. Master s of Science, Electrical engineering. University of Wisconsin-Madison, USA Organization of American States (OAS) Scholarship

CORPORATE, long experience in corporate management ECO K INTERNACIONAL SRL, based in Santa Cruz, Bolivia 2015 - General Manager of a growing company innovating and producing wooden products out of the discarded material of wood mills, first and only one in Bolivia. New products are always on the list.

FINNING INTERNATIONAL, largest Caterpillar dealer in the world, based in Vancouver, Canada 2007 - 2013 Finning Bolivia, General Manager Country’s Operation, reached new heights in sales and coverage, new branches were installed during that time 2004 – 2007 Finning Sudamerica, South America Marketing Manager covering 4 countries from Santiago, Argentina, Bolivia, Chile and Uruguay, CRM implementation and branding in all four countries

MATREQ FERREYROS, Caterpillar dealer, Peru and Bolivia, based in Lima, Peru 2001 – 2004 La Paz Manager and National Service Manager. Largest branch of Bolivia turned profitable, and excel with our Service Department like never before 1996 – 2001 Energy Manager, turned the Energy Department into a profitable part of the dealership, new offerings and new way of doing business

MATREQ S.A., Caterpillar dealer, La Paz, Bolivia

1995 – 1996 Energy Manager, creation and stablishing a new Department in the dealership CONTRAVES GOERZ CORP.. Motor control systems, based in Pittsburgh, Pennsylvania 1984 – 1988 Senior Electrical and Electronic Engineer, creation of new products, and attending the most demanding customers of factory automation in USA and Europe. ALLEN BRADLEY CO., Rockwell International, based in Milwaukee, Wisconsin 1980 – 1984 Senior development Engineer, part of the R&D Department, and part of the team creating new products for the most demanding customers, the auto industry. SUDCON CO., Electrical Consulting Company, based in La Paz, Bolivia 1977 – 1979 Junior Engineer, starting my Engineering career with works in the Electrical Utility Industry, covering new projects and revamping old electrical circuits of La Paz and Oruro. INSTITUTIONS, direct representations in national and international institutions 2010 – 2012 CAINCO, Chamber of Industry, Commerce, Services and Tourism of Santa Cruz, elected Director representing the group of the largest companies in the market 1990 – 1992 UNIDO, representative of the Investment Promotion Program in Santa Cruz, working in many private projects in agro, wood, processing and construction areas 1992 – 1994 SWEEDCORP, counterpart for the project in Bolivia, backing up the IPP of Unido and selecting areas to provide more help to produce and project products to international markets

CONSULTING, wide experience of work, for different fields 1994 – 1995 TELECONSULT INC., Washington DC based consulting company, I was the local counterpart for a telecommunications project to COTAS, the phone company of Santa Cruz; results of the study were introduced and implemented in the company 1990 – 1994 INVESTMENT PROMOTION CENTER, creation of the new and local institution to help the private sector to become exporters and to obtain international help to develop industrial projects, I was the main promoter for the creation of this institution 1988 – 1990 COTAS, Local Telephone Company, developed the service maintenance program for the telephone lines, personnel management and material handling. PROA, Identification of industrial and service applications for the bordering region of Bolivia and Brazil, the largest industry growth area in the country, work financed by United States financial AID program.

ENFE, The Bolivian Railway Company, developed a study for the evaluation and expansion of their telecommunication system, and advisor to the general manager of the company YPFB, The Bolivian petroleum national company, design and implementation of electrical systems for gas and petroleum plants, specification of parts, develop the bidding process and building the systems.

ASETA, Association of telecommunication companies of the Andean Pact countries, Quito based, responsible for the study regarding the local satellite telecommunication services in Bolivia, and their projection.

JC LATEX, Industrial Company, study and design of the electrical systems for a processing of natural rubber plant, in northern Bolivia. TEACHING, graduate courses, for professional people 2023 - European School of Business (EUDE), Graduated courses of Business Administration, virtual classes covering students in Bolivia and outside 1994 – 2000 Universidad Privada de Santa Cruz (UPSA), Graduated courses of Marketing, most prestigious private university in Santa Cruz

LENGUAJES:

English Excellent level, written and spoken

Spanish Excellent level, written and spoken, native PERSONAL REFERENCES:

WILFREDO ROJO PARADA (591-***-*****

Former Secretary of Industrial Development for the Bolivian Government--- 2019 General Manager and Owner of Somain Ltda, a furniture manufacturer JOSE CRESPO BONADONA (591-***-*****

General Manager and owner of Empresa Constructora Apolo Ltda. I can provide US references also.



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