Dedicated Graphic Designer, Illustrator & Marketing Professional

p. e. w. li . ********************@***.********************.********.712.1500 com/in/lauramillerarmstrong com gmail.com SKILLS

Adobe: Illustrator, InDesign, Photoshop, After Effects, Microsoft Office Suite, Procreate, Google Analytics, Branding and Logo Development, Illustration, Copy-writing, DSLR Photography, Project Management, Strategic Planning, Sales & New Business, Teamwork DESIGN EXPERIENCE

Laura Armstrong Creative Feb ‘21 - Present

Freelance Graphic Designer

Craft custom print and digital graphic design solutions including: identity and branding work, print production, apparel and surface design, print and digital ads, social media graphics and digital illustration services. AvidLifestyle Magazine Mar - Aug ‘24

Art Director

Led design strategy and execution across print and digital for the AvidLifestyle brand. Managed 48-page magazine layouts from concept to production and collaborated with teams and vendors on marketing collateral, including sales materials, event signage, and digital campaigns. Natural Grocers by Vitamin Cottage, Inc. Jan - July ‘23 Brand Graphic Designer

Created brand graphic design assets; from layout to production, and delivery of all creative assets across all mediums (print, digital, social, in-store signage, and internal business publications), with specific attention to print production expertise and campaign development. Wisconsin Chamber Orchestra

Design & Communications Coordinator June ‘20 - Aug ‘21 Campaign Specialist & Graphic Design Intern Jan ‘20 - May ‘20 As the WCO’s sole marketing employee, I managed, designed and implemented: Campaign strategy, print collateral, digital marketing (website UX/UI, social media, email, video etc.), environmental graphics, collateral design, media relations, evolving identity branding and collaborative projects with subcontractors. MARKETING EXPERIENCE

Isthmus Publishing / Red Card Media Oct ‘15 - Apr ‘17 Advertising Assistant, Design Support

Discover Mediaworks, Inc. Dec ‘14 - Sept ‘15

Account Executive

Adams Outdoor Advertising Mar ‘13 - Nov ‘14

National Sales Assistant & State PSA Coordinator

KW2 (Knupp & Watson & Wallman) Mar ‘12 - Oct ‘13

Account Coordinator & Internship Coordinator

EDUCATION

Immersion Certificate June ‘25

Surface Pattern Designer

AAA - Graphic Design Dec ‘19

Madison Area Technical College

BA - Journalism & Strategic Communication May ‘11

University of Wisconsin – Milwaukee

ACCOLADES

American Advertising Federation 2020 Addy Award Winner (Visual, Logo Design) Creative Arts Collective Logo-In-A-Day Contest’s 2nd Place Winner Madison College Dean’s List & Honor Society Sept ‘17 - Dec ‘19

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