Strategic Planning Vice President

Lizette M. Boukarrou

**** *. ******* *******

Unit 17-305

Boca Raton, FL 33487

561-***-**** home 561-***-**** cell

PROFILE

A skilled, customer-oriented communications, production and procurement professional with extensive experience in developing outstanding advertising, direct marketing and sales promotion programs for major domestic and international clients. Executes projects with a sharp focus on quality, timeline and budget. Supervises large territories with a strong track record for revenue and profitability growth.

PROFESSIONAL EXPERIENCE

Mentus, a creative agency, Boca Raton, FL (June 2015 – March 2017

Vice President, Strategic Planning, Account Service and Production

• Member of the executive management and the Strategic Planning of reposition the agency. Team and the leadership on several key accounts.

• Responsible for developing new business, managing and leading the teams on several key accounts in all aspects of the strategic planning process; and marrying the strategy with in-depth customer insight.

• Responsibility included both US and global brands. One key focus was being to understand the underlying motivations of customers in order to successfully create the path between the brand, the creative team/execution, and the customers.

• This role involved driving the strategic planning process; attending and learning’s about key customers; and utilizing the information to tell the story of the brand and its communications. Curran & Connors, Inc., Ft. Lauderdale, FL (1997 – May 2015) Regional Manager, Southeast, Northeast & Latin America Generate and manage production of annual reports and corporate literature for public, private and not-for-profit companies

• Increased revenue by $2.85 MM in first year

• Establish and maintain key client relationships

• Manage all areas of creative and production from onset through completion

• Negotiate vendor contracts from paper through printing, increasing company profitability

Avanti/Case-Hoyt Corporation, Miami, FL (1996 - 1997) Executive Director, Client Services

Directed and supervised account services and creative teams for the development of all collateral material for Dillard’s Department Stores

• Supervised all areas of production from onset through completion, including approval of color seps, bluelines and on-site printing supervision

• Established and maintained key client relationships

• Developed and implemented budgets for all collateral material

• Produced and coordinated all aspects of photo shoots Avanti Plus Advertising, Miami, FL (1994 -1996)

Managing Director, Account Supervisor

Responsible for supervising all advertising, sales promotion and direct marketing programs for Royal Caribbean Cruises Ltd., Hilton Hotels, City of Miami Conference for Mayors, Carlyle & Company Jewelers and United Distillers

• Increased agency billings by $3.0MM in first year

• Developed corporate structure for agency growth

• Supervised staff of 18 employees

• Streamlined production procedures resulting in 25% increase in staff output

Greenstone Roberts South Advertising, Coconut Creek, FL (1991- 1994)

Senior Account Executive

Managed account and market planning strategies for Royal Caribbean Cruises Ltd., Pier 66 Hotel, Boatphone and Cruisephone

• Increased Royal Caribbean Cruises Ltd. Agency billings by 40%

• Created and developed promotional programs

• Coordinated marketing programs

• Developed sales support and collateral materials Greenstone Roberts Advertising, Melville, NY (1986-1991) Account Executive

• Developed direct marketing and promotional programs for Avis Rent a Car Systems, Inc.

• Initiated cooperative direct marketing programs resulting in a 10% increase in transactions

Assistant Account Executive

• Coordinated 40MM in advertising activities for agency clients that included Grumman Data Systems, Pall Corporation, Norelco Dictation Equipment, Esprit Computers, Commander Oil Company, Twin Lab Vitamins, Astoria Federal Savings, Fuji Bicycles and Panafax

EDUCATION

Associates in Arts, Business Administration

Nassau Community College, Uniondale, New York, 1986

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