Business Development Process

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July 30, 2025

Resume:

MICHAEL G. SMITH – 214-***-**** C-Level Executive

Over the past 35+ years, my career has included real world experience in virtually every business process imaginable. Although much of my time has been focused on health and wellness working in STEM related activities, the foundation of my experience and education has been built around finance and corporate governance. With experience in private, public, start-up, build-out, high-growth, mergers, acquisitions, reorganizations, and global businesses, I am looking for the right opportunity where my talents can be utilized in a team environment, with the sole purpose of being able to help a company achieve their mission and goals. CORE COMPETENCIES

Science and Health – I have spent the last 17 years working with scientists, doctors, and patients developing personalized health and wellness solutions. This included integrating genetic and metabolic laboratories while developing automated algorithms to create custom formulations. Skills: DNA, genetics, Illumina and Thermo-Fisher arrays, metabolic testing, supplement supply chain, formulations, in-depth ingredient knowledge, custom algorithms, vendor partnerships, co-factors, contraindications, efficacy, dosages, laboratory integration, CAP, CLIA, HIPAA, clinical studies, mitochondria, methylation, health and wellness, healthcare providers, inflammation, cardiovascular, gut, microbiome, precision nutrition

Operational Excellence – Whether it is integrating manufacturing and distribution facilities, or bringing cGMP facilities on-line, all my career has been involved in the operations of a company. Skills: FDA, FTC, compliance, claims, lean manufacturing, process control, quality testing, HPLC, 21 CFR 111, automation, liquid, powder, capsules, stick packs, pill packs, engineering, formulations, ingredient specifications, efficacious formulas

All Things Technology – I started programming with The Commodore 64 and have been involved with technology at all levels of a corporation for my entire work career. Whether the technology is hardware, software, or medical devices, I have seen and worked with all forms in all settings. Skills: Oracle Applications, Oracle NetSuite, SalesForce, Oracle DB, MS Dynamics, QuickBooks, NetSuite, AWS, custom code, MS Access, Visual Basic, Assembler, Azure, SQL, Linux, service centers, security, cameras, access control, fiber, wireless, data warehousing, data analysis, custom algorithms, “AI”, automation Finance and Corporate Governance – The foundation of my experience began by learning, analyzing, and reporting on financial statements for a public company. While learning the financial skeleton of a business, I automated the entire financial system in a 32 spreadsheet Lotus 1-2-3 workbook. After a decade off from financial responsibilities, I later became CFO of a public company engaging auditors and several government agencies. Skills: Audits, reconciliation, state and federal taxes, sales taxes, financial statement variance analysis, proformas, balance sheet, assets, accounts receivable, accounts payable, financing, EBITDA, income statement, subsidiaries, roll-ups, inventory analysis, insurance, benefits, HR, CFO, FDA, FTC, 21 CFR 111, supplement label, claims, compliance, HIPAA, Stark, board of director meetings, shareholder meetings, funding, private placement memorandums, chapter 11, DIP, company formation, operating agreements, mergers and acquisitions, 10K’s Marketing and Sales – Defining the complete sales process is the most important thing a company can do. Without sales, the company doesn’t exist. Whether you are a start-up or trying to hit your quarterly public filings, sales are the key.

Skills: direct-to-consumer, business-to-business, B2B, healthcare providers, sales funnels, retail, chain of influence, e-mail marketing, landing pages, word press, woocommerce, shopify, lead pages, funnels, pay-per- click, google analytics, infomercials, media, public relations, print ads, trade shows, LTV – lifetime value, MLM – multi-level-marketing

MICHAEL G. SMITH – 214-***-**** C-Level Executive

• Embed Card / Helix Leisure • Global Director of Installs • DFW Area, TX • 2024 – 2025 Ran the global installation department completing new installations and retrofits for arcade gaming systems. It was my first experience in the family entertainment business but was exposed to readers, servers, software, procurement, distribution and new product launches.

• The Virtual Formula • Founder • Melissa, TX • 2004 – 2025 • CURRENT My consulting company with the vision that most, if not all, business operations could be developed and managed, virtually. Incorporated in this vision is the passion for whole body wellness and personalized health solutions. I also help clients develop and take nutritional products to market.

• Progressive Laboratories • COO • Irving, TX • 2022 – 2023 50-year-old nutritional supplement manufacturer in a 222,000 sq. ft. building with a healthcare brand and private labeling. Helped automate their facilities to increase throughput as the company was being sold after the founder had passed.

• Link BioSciences • CEO • Melissa, TX • 2018 – 2020 Subsidiary of LaCore, a B2B company designed to support multiple sales channels and processes for customized nutrition. Created their first custom manufacturing line and helped launch multiple businesses.

• GeneLink BioSciences (GNLK) • President / COO / CFO • Orlando, FL • 2012 – 2018 The original customized nutrition and skin care company that manufactured products based off a person’s DNA. Created the first two DNA custom manufacturing facilities while integrating 3 genetic labs into custom software. Being a consumer goods business, worked within the guidelines of the FDA and FTC.

• geneME • CIO • Versailles, KY • 2010 – 2012

Direct-to-consumer organization created by previous TPX founder and executives to sell customized nutrition.

• Technology Direct / LoVo Systems • Founder • Nicholasville, KY • 2006 – 2010 Full service low voltage company designing and installing fiber, cameras, fire alarms, control programming, security, access control, phones, and networks. Nestle, RJ Corman Railroad, Tempur-Pedic, Fidelity Investments, City of Lexington, and BlueGrass Airport were some of our customers.

• Tempur-Pedic (TPX) • Vice-President Global IT • Lexington, KY • 1998 – 2005 Largest mattress conglomerate in the world. We went from $17M to $1B with a $350M private to public global roll-up, consolidation, and public offering. Worked in 10+ countries integrating technology, operations, and manufacturing.

• LexTech • Consultant / Software Developer • Lexington, KY • 1995 – 1998 Small consulting company I helped expand from $800k to $3M with better quality sales and higher margins.

• KY-American Water Company (AWK) • Budget Supervisor • Lexington, KY • 1986 – 1995 A subsidiary of the largest water utility company in the United States. Worked on financial statement variance analysis, developed quarterly board books and worked with the attorneys on mergers, acquisitions, and rate increases.

EDUCATION

I received an AS degree while working for AWK from Lexington Community College with most of my original schooling experience at DeVry Institute of Technology in Phoenix, AZ and Columbus, OH. I followed up the AS degree with significant work towards my BS degree in Operations Management.

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