Data Analyst Google Ads

Greisa Cino

Address: **-**, **** **, *******, NY 11106

Work Experience

Remote Data Analyst, MediaDC / Washington Examiner Contracted via Digital Desk Services, LLC May 2022 – Present

• Deliver daily performance analytics using Google Analytics (GA4), SEMrush, Google Search Console, and Looker Studio to track content engagement, ranking trends, and platform-specific user behavior across WashingtonExaminer.com.

• Monitor real-time SEO and content KPIs including impressions, CTR, rank movement, and traffic anomalies, producing standardized daily reports consumed by editorial leadership and marketing teams.

• Conduct competitor performance benchmarking against top media outlets (e.g., National Review, Daily Signal, AEI, The Hill, Washington Post, YouTube), surfacing keyword opportunities, backlink gaps, and content strategy insights.

• Build and maintain interactive dashboards in Looker Studio summarizing traffic, engagement, and user device data — used to guide decisions by content and product stakeholders.

• Partner with editorial staff to optimize daily news content (20–24 articles/day), ensuring on- page SEO compliance through keyword integration, metadata enhancements, and contextual image embedding.

• Identify and structure data anomalies and technical SEO issues (e.g., crawl errors, broken links, duplicate metadata) to improve site performance and avoid ranking penalties.

• Analyze performance by user segment, content type, and publishing cadence to recommend optimizations and inform A/B tests on layout and metadata changes. Legal Officer Specialist Tirana, Albania

Appointed by National Agency of Diaspora Oct 2018 – Oct 2024

• Coordinated diaspora strategy, provided legal support, managed events and projects, procurement processes, and public communication initiatives. Intern United Nations Headquarters, NY, USA

Selected by the Capital Master Plan Office Jul 2014 – Oct 2014

• Assisted with contract management, confidential files, and administrative support within an international organization.

Education

2015–2017 – License of Attorney, National Chamber of Advocacy of Albania 2013–2015 – Professional Master’s in Business-Law, University of Tirana, Faculty of Law 2010–2013 – Bachelor's Degree in Law, University of Tirana, Faculty of Law Professional Certifications

Intro to Airtable Certification – Airtable Academy Builder Essentials Certification

Builder Advanced Certification

Airtable Admin Certification

Google Ads Creative Certification – Google Skillshop Google Ads Display Certification

Google Ads Search Certification

Google Ads Video Certification

Beginner SEO Certification – SEMrush

Getting Started with SEMrush Certification

Get Started with Looker Certification – Google Cloud Skills Boost Google Ads and YouTube Ads Certifications – Academy for Ads Certificates of Appreciation, Contract Management, Ethics, and Procurement – United Nations Training in Project Management and Public Procurement – Various Institutions

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