Digital Marketing Specialist

Objective: Seeking a role as a marketing operations practitioner where I can leverage my expertise to build and execute complex omnichannel campaigns, working with content contributors to drive campaigns that engage customers and achieve business objectives.

Experience & Skills Summary (that showcase my aptitude and depth of knowledge):

Strategic Marketing: Collaborated with marketing leadership on marketing strategy for diverse audiences.

Project/Program Execution Management: Worked with contributors from inception to completion.

Content Creation: Crafted compelling written, graphic, and video content.

Digital Marketing: Implemented innovative digital strategies to boost brand visibility and support business growth.

Technical Proficiency utilizing various platforms: Highly experienced in marketing automation platforms, such as Salesforce Marketing Cloud, Oracle’s Eloqua, and Adobe Marketing Cloud.

Professional Experience & Responsibilities:

Executive Communications Consultant Abbott Vascular Division

July 2025 – Present (3-month project)

Led discovery and interview sessions with executives to gather crucial insights to Craft theme-aligned narratives and video scripts. Managed all project phases to ensure seamless integration of executive messages and timely delivery of materials.

Communications/Program Management Consultant

Husted Communications, Danville, CA (Clients – Cisco, AMD, and Intuit)

May 2018 – October 2024

Cisco

Managed and refined internal communication materials for change management, including program details, announcements, and feedback surveys. Edited and polished team guidelines and process documentation with expert input. Ensured communication consistency with product and project goals. Crafted integrated online content, designed visuals, scripted videos, and produced digital signage. Adapted to shifting priorities and juggled multiple projects. Advised on and enhanced web design, newsletters, sales tools, and digital media. Analyzed metrics for insights, generated reports, and offered strategic recommendations.

AMD

Updated and maintained a business unit website to support product launches. Collaborated with creative agency to create a promotional video about semiconductor technology, aligning with executive presentations. Developed and executed marketing communications strategies to drive brand awareness and product adoption. Collaborated on executive communications for event keynotes, presentations, and breakout sessions.

Intuit

Provided strategic input and communications for automation program and projects. Managed email campaigns’ content development and deployment. Created new and updated website content supporting the Automation Center of Excellence site and resources.

Change Management and Communications Manager

Intuit, Remote

August 2022 – January 2024

Developed change management strategies, business models, and communication methods specifically for Finance initiatives, following Intuit Leadership program guidelines. Authored and managed change planning and execution documents, ensuring they were tracked and evaluated for effectiveness. Compiled, proofread, and edited team contributions for clear project communication. Delivered regular reports on change management results to leadership.

Agile Communications Consultant

Bridgeport LLC (formerly Rome Agile), San Jose, CA (Client – Cisco)

September 2016 – May 2018

Managed agile methodology communications for the Cisco Security Business Group, providing clear and concise communication over internal media channels (Confluence and SharePoint), as well as via email campaigns (via Eloqua). By effectively disseminating information and fostering collaboration, I contributed to the successful execution of agile methodology education and training, and project support that ensured alignment and transparency throughout software development lifecycle.

Social Media Strategist

TEKsystems, San Jose, CA (Client – Cisco)

April 2015 – September 2016

Leveraged social media to drive brand awareness and lead generation for Cisco Software Platforms Group. Created and curated engaging content, monitored online conversations, and built strong relationships with the target audience. Optimized social media strategies based on data-driven insights.

Online Content Marketing Manager

Robert Half, San Ramon, CA

February 2014 - October 2014

Crafted and refined digital content for B2B and B2C audiences in OfficeTeam and Legal sectors, including website copy, blogs, emails, and social media posts. Sourced and edited contributions, optimizing for paid search and digital advertising. Conducted SEO keyword research with Google AdWords and analyzed performance metrics in Google Analytics to guide future content strategies. Implemented multivariate testing for email marketing campaigns.

Web Content & Community Social Media Manager

24 Hour Fitness, San Ramon, CA

July 2009 - February 2014

Developed and presented digital marketing strategies to executive leadership, focusing on customer acquisition, retention, brand awareness, and attrition reduction. Crafted and polished content for gym launches, events, and in-club activities, tailoring messages to specific demographics and member types. Authored and maintained 24 Hour Fitness best practices and communicated monthly updates on digital marketing trends, technology, and platform improvements to internal teams.

Online Development Platforms and Software Applications:

• Smartsheet • LumApps • Microsoft (SharePoint, Forms, etc.) • Eloqua (Oracle) • Staffbase • SurveyMonkey • Hubspot • Sprinklr • Sprout Social • VoiceStorm • Salesforce Marketing Cloud • Adobe Marketing Cloud • Adobe Analytics • Google suite • Confluence (Atlassian) • Jira (Atlassian) • Wordpress • Drupal • HTML • CSS

Education:

M.A., Multimedia, California State University, East Bay, Hayward, CA

B.S., Business Administration Finance, San Jose State University, CA

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