Business Development Digital Marketing

TETIANA LASHKO

New York, NY ***** 332-***-**** LinkedIn ****@*******.***

PROFESSIONAL SUMMARY

Strategic and multilingual business professional with 10+ years of international experience in business development, operations, and team leadership across legal, retail, and academic sectors. Currently pursuing an MBA at Fordham University with a concentration in Media and Communications. Adept at leading cross-functional teams, streamlining operations, and executing high-impact projects. Passionate about digital marketing and behavioral psychology, leveraging data and strategic insights to drive innovation, influence consumer behavior, and accelerate business growth. PROFESSIONAL EXPERIENCE

Fordham University – Gabelli School of Business — Graduate Assistant for Chair of Media Management Program New York, NY Jan 2024 – Present

Lead a 6-member student team in executing targeted digital marketing strategies, increasing program engagement by 25% across social media platforms.

Coordinate 10+ academic and networking events per semester, ensuring timely execution, effective promotion, and seamless follow-up.

Support curriculum delivery and faculty operations, streamlining communication between students, professors, and administration.

Advise on branding and digital presence initiatives for the Media Management program, aligning with school-wide strategy and communications goals.

Chiomenti – International Law Firm — Facility Coordinator / Business Development & Marketing Associate Milan, Italy Aug 2017 – Aug 2024

Directed administrative operations in a 200+ lawyer firm, introducing process improvements that enhanced interdepartmental communication and operational accuracy.

Supervised and coached a 9-person support team, increasing productivity by 30% through clear KPI setting, delegation, and conflict resolution.

Created firm-wide onboarding and training materials that cut employee integration time by 40% and increased compliance across departments.

Managed budgets and logistics for corporate events with 200+ participants, cutting vendor costs by 20% while maintaining high event satisfaction scores.

Conducted internal data analysis on office usage and implemented strategic changes, improving meeting room utilization by 25%.

Negotiated supplier contracts and introduced inventory controls, reducing costs by 75% over three years.

Collaborated with the Business Development team on marketing initiatives, including website content updates, client newsletters, and pitch materials for international clients.

Supported communication strategies by drafting press releases, coordinating media outreach, and ensuring brand consistency across digital and print channels.

Assisted in the implementation of CRM tools to track client engagement and improve targeting for legal service promotions.

Contributed to strategic planning sessions focused on client development, operational efficiency, and digital transformation, introducing innovative tools and cross-functional workflows.

Piloted new initiatives aimed at integrating sustainability and technology into office operations, reinforcing the firm’s innovation-forward positioning.

Hogan (TOD’S Group) — Retail Sales & Marketing Associate Milan, Italy Sep 2014 – Jan 2017

Delivered tailored service to over 120 VIP clients monthly, contributing to a 15% increase in average transaction value and 95% satisfaction rate.

Collaborated with store management and visual merchandisers to align product positioning with brand communication strategy.

Assisted in merchandise planning and product selection, providing client-driven insights to inform seasonal buying decisions.

Monitored sell-through rates, supporting reordering strategies and ensuring stock optimization across core and seasonal items.

Executed post-sale engagement tactics, boosting client retention by 20% and establishing recurring high-value clientele.

Coordinated with operations and finance teams on inventory and sales reporting, ensuring 99% accuracy.

Supported in-store marketing initiatives and seasonal product launches by helping implement visual campaigns aligned with global brand guidelines.

Provided feedback to HQ marketing and buying teams on customer behavior and preferences, helping fine-tune localized strategies, assortment planning, and in-store promotions.

Participated in private events and product previews, enhancing brand storytelling and elevating the luxury client experience.

Utilized CRM tools to track client interactions and personalize outreach, improving customer engagement and driving repeat sales. EDUCATION

Fordham University – Gabelli School of Business — Master of Business Administration (MBA) Concentration: Media and Communications

New York, NY GPA: 4.00 Expected May 2026

Relevant Coursework: Strategy, Digital Marketing Analytics, Leadership Communication, Business Tech & Analytics

Activities: Media and Entertainment Alliance; Member, Graduate Dean’s Advisory Council: Liaised with university leadership to advocate for student-focused strategic initiatives

Honors: Dean’s Scholarship, Continuing Students Scholarships University of Milan — BA in Foreign Languages and Literature Milan, Italy Sep 2012 – Apr 2017

Focus: English, Russian, Philology

Ivan Franko National University of Lviv — BA in Foreign Languages and Literature Lviv, Ukraine Sep 2007 – Jun 2013

Focus: English, Spanish, Psychology

TECHNICAL SKILLS

Google Analytics Google Ads Excel (Pivot Tables, VLOOKUP) HubSpot Mailchimp Social Media Management AI Tools Canva Adobe Creative Suite Microsoft Office Suite Google Workspace PowerPoint Miro LANGUAGES

Ukrainian (Native) Russian (Native) Italian (Fluent) English (Fluent) Spanish (Fluent) COMPETENCIES

Strategic Planning & Execution Business Development Market & Competitive Analysis Project & Program Management Budgeting & Cost Optimization Vendor Sourcing & Negotiation Cross-Functional Team Leadership Strategic Communication Event Strategy & Logistics Digital Marketing & Social Media CRM Operational Efficiency PR Retail Sales & Client Engagement

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