Content Marketing Product

Corinna Tutor

Huntington Beach, CA +1-415-***-**** *******.*****@*****.**

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EXECUTIVE SUMMARY

Global Transformational marketing executive with 15+ years in scaling B2B SaaS marketing functions and leading unified brand narratives. Proven track record driving 15–20% YoY ARR growth through data-driven, customer-centric strategies and innovative ABM approaches. Skilled in unifying cross-functional teams and leveraging modern marketing stacks with an AI-first mindset to optimize pipeline performance and deliver exceptional customer experiences.

CORE LEADERSHIP COMPETENCIES

• Strategic Vision and Brand Leadership: GTM strategy, creative leadership, global brand positioning, product marketing, content strategy, corporate communications, B2B SaaS marketing, account-based marketing, content marketing, customer marketing, media relations, crisis management

• Organizational Transformation: Team building, mentorship, stakeholder engagement, cross-functional alignment, change management, agency leadership

• Scalable Systems and Operations: Marketing platforms, tech stack optimization, business acumen, KPI setting, budget management, funnel optimization

• Data-Driven Execution: Marketing analytics, revenue attribution, forecasting, market segmentation, SEO and SEM strategy

• Audience Segments and Market Focus: B2B, B2C, and B2B2C audiences across technology, automotive and powersports, fintech, sustainability, consumer electronics, and insurance. Additional sector experience includes transportation, fleet, asset and freight management, environmental, health and fitness, foodservice, restaurant and hospitality, telephony, real estate – housing market, gaming, identity and access management, recruitment, and pet

• Global Market Experience: North America, EMEA, LATAM, and APAC campaign development and execution

PROFESSIONAL EXPERIENCE

PROCON ANALYTICS Vice President, Marketing

Irvine, CA Apr 2016 – Apr 2025

Established a comprehensive marketing function for a portfolio of SaaS and IoT brands by integrating product-market fit, demand generation, and enterprise-level GTM strategies while managing full marketing budgets to drive pipeline and new ARR growth.

• Unified brand architecture and commercial strategy across nine SaaS/IoT solutions, driving scalability and revenue acceleration through cohesive team collaboration.

• Achieved 15-20% YoY ROI gains through integrated B2B and B2B2C campaigns that targeted both new logo acquisition and customer expansion.

• Transformed internal operations by implementing Salesforce-integrated lead workflows, funnel tracking, and campaign analytics to optimize performance.

• Built a high-performing in-house marketing team, mentored future leaders, and cultivated a collaborative, data-first culture.

• Expanded Advantage GPS to $16M and CDS to $68M in ARR through innovative pilots, repositioning, and targeted content strategies.

• Positioned the brand as a thought leader through strategic analyst relations, compliance education, and PR initiatives that enhanced customer experiences. SPIREON, INC. Vice President, Integrated Marketing Irvine, CA Oct 2011 – Jul 2015

Directed a full rebrand and marketing transformation during a period of strategic expansion, assuming compre- hensive control over marketing capabilities and budget allocations.

• Led an enterprise brand transition to a unified identity, driving go-to-market eciciency and broader partner engagement.

• Developed a GTM strategy for the NSpire SaaS platform by aligning product, sales, and creative teams to drive pipeline growth and ARR expansion.

• Delivered over $150M in revenue and 2.4M+ subscribers through integrated demand generation and lifecycle campaigns, leveraging account-based marketing techniques.

• Piloted a 36-month LTV model to improve CAC eciciency and launched targeted ABM programs for strategic partnerships, emphasizing data-driven decision- making.

HID GLOBAL Director, Global Services Marketing

Irvine, CA Jul 2008 – Oct 2011

Led digital transformation of global marketing strategy across security and identity verticals.

• Executed a global web strategy that boosted international leads by 50% while reducing cost-per-click by 25%, optimizing marketing eciciency for access control, biometric identification, cashless payment solutions and identity & access management (IAM) solutions.

• Led demand generation campaigns and SEO strategies, increasing HID’s online visibility and customer acquisition for RFID, digital security & encryption, and real-time location technologies.

• Expanded HID’s global digital presence by developing multilingual websites for NAM, EMEA, LATAM, and APAC, enhancing customer engagement across international markets for its diverse security product portfolio.

• Managed a cross-functional team of 7, including SEM specialists, creatives, and web developers, to execute integrated marketing campaigns supporting physical security, authentication, and encryption solution.

• Partnered with international sales and product marketing teams to align marketing strategies with secure identity, access control, and biometric verification solutions, driving revenue growth across diverse markets.

• Collaborated with security, sustainability, and product teams to streamline customer access and enhance engagement portals

AUTOBYTEL Director of UX & Creative

Irvine, CA Jan 2007 – Jun 2008

Optimized consumer-facing experience and redesigned digital journey across automotive marketing platforms.

• Enhanced consumer engagement by optimizing the user experience (UX) and executing data-driven demand generation strategies, driving higher conversions and retention.

• Led and mentored a high-performing creative team of five to develop cohesive, brand-aligned marketing assets that drove business objectives and market impact.

• Partnered with product management to develop D2C data-driven customer personas for the automotive industry and design strategic user interfaces, optimizing engagement and aligning with target audience needs.

• Developed and launched MyGarage and a social engagement platform, increasing consumer interaction and strengthening brand loyalty. ANSWER FINANCIAL E-Commerce Channel Manager & Creative Director Encino, CA Mar 2005 – Aug 2006

Developed creative and campaign strategy for D2C insurance/finance offerings, overseeing acquisition and retention efforts.

• Managed end-to-end D2C marketing lifecycle campaigns in the insurance and finance sectors; led promotional strategies for affinity programs, facilitated listening labs, focus groups, and user surveys, and implemented a structured A/B testing strategy.

• Boosted lead generation by 5–8% through multivariate email testing for Capital One and HSBC partner programs

• Improved customer conversion and engagement through data-driven A/B testing EDUCATION

University of Iowa — Bachelor of Arts, Communication Studies Minor in Business Administration

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