Data Analytics Service Delivery

Sonali N. Shah

***********@*****.*** • 832-***-****

PROFESSIONAL EXPERIENCE

Mathnasium – Director of Operations and Strategy; Houston, TX July 2023 – Present Performing in-depth performance and operational analyses to evaluate and optimize student engagement strategies, contributing to a 63% increase in lead generation and improved service delivery outcomes. Implemented a digital performance and documentation system, improving data accessibility by 89% and supporting real-time tracking of engagement metrics and resource utilization.

Managing and analyzing student data to inform individualized strategies, ensuring alignment with institutional goals and resolving conflicts to enhance scheduling efficiency and service consistency. Developing and executing data-driven outreach and incentive strategies, resulting in a 46% increase in conversions and a 42% rise in overall engagement, reflecting an understanding of cost-benefit trade-offs and behavior-based program design. Authored 20+ research-based health articles, integrating data analytics, expert interviews, and benchmarking to deliver accurate, actionable content aligned with medical and wellness trends. Increased engagement by 23% through strategic content planning, storytelling, and performance tracking, demonstrating skills in client- focused communication and measurable results.

Collaborated across editorial teams to ensure timely, high-quality publication, reinforcing internal coordination, project management, and adherence to content and compliance standards. Health Fitness Revolution – Publisher/Editor; Houston, TX January 2024 – May 2024 An online, research and science-based, health and fitness magazine with 14 million visitors. Randalls Pharmacy– Pharmacy Technician; Houston, TX April 2019 – August 2020 Reviewed and entered prescription data with 100% accuracy using the QS/1 system, ensuring regulatory compliance and contributing to accurate claims processing and patient safety.

Partnered with insurance providers to verify coverage, resolve billing discrepancies, and minimize patient costs, demonstrating proactive problem-solving and client advocacy.

Maintained data integrity across prescription workflows, supporting effective reporting, benefit coordination, and high-quality healthcare delivery.

Monalisha Salon & Spa – Operations and Business Development Manager; Houston, TX January 2019 – Present Led the development and execution of strategic communication and engagement initiatives across digital platforms, enhancing client experience and reinforcing brand value through data-informed content design. Directed full-cycle service design and operational process improvement, driving measurable gains in performance efficiency and customer satisfaction aligned with business objectives.

Conducted financial planning and budget forecasting to optimize operational expenditures, streamline payroll, and support revenue growth, reflecting a strong foundation in fiscal analysis and resource management. Applied data analytics to assess engagement trends and refine marketing strategies, contributing to enhanced visibility and aligning outreach efforts with stakeholder goals and organizational benchmarks. Elation Physical Therapy (CROM Rehab)– Clinical Specialist; Houston, TX November 2023 – February 2024 Supported comprehensive patient assessments and documentation by gathering critical evaluation data, enhancing care accuracy and workflow efficiency.

Maintained treatment areas and coordinated equipment setup, contributing to a safe, organized, and patient-centered care environment.

Collaborated with multidisciplinary teams to optimize clinic operations, demonstrating effective communication, teamwork, and client- focused problem solving.

Memorial Hermann Rockets Sports Medicine Institute– Clinical Specialist; Houston, TX February 2022 – May 2022 Coordinated logistics and scheduling for on-site and off-site athletic training sessions, ensuring seamless service delivery for professional and youth clients.

Supported strength and conditioning programs by assisting with implementation and monitoring, contributing to individualized performance improvement.

Maintained strict confidentiality and compliance with HIPAA, NDAs, and internal policies, demonstrating accountability and adherence to legal standards.

Hansini Weddings– Wedding Coordinator; Houston, TX July 2024 – Present Managed full-cycle wedding planning for multiple clients, overseeing timelines, venue logistics, and day-of coordination to ensure seamless execution and exceptional guest experiences. Negotiated and maintained relationships with over 20 vendors per season, streamlining communication and securing cost-effective contracts without compromising quality.

Created and tracked detailed wedding budgets up to $550,000, aligning vendor payments, logistics, and décor with client vision while staying under budget.

Delivered personalized, high-touch service with consistent positive client feedback and a 98% satisfaction rate, driven by strong communication, creative problem-solving, and meticulous attention to detail. CLINICAL EXPERIENCE

LEADERSHIP

August 2021 – February 2022

Nationally recognized intercollegiate South Asian dance competition at the University of Houston Space City Raas– Director; Houston, TX

Directed 8 dance teams and a 15-member board, managing finance, logistics, and marketing operations to support complex program and event planning.

Raised over $10,000 for event expenses, implementing effective budgeting strategies and resource allocation to ensure program sustainability.

Coordinated COVID-19 safety logistics, sourcing and distributing 1,000+ tests to maintain health compliance and protect event participants.

Facilitated weekly stakeholder meetings and collaborated with venue, hotel, and transportation teams to deliver seamless, data-informed event execution.

The University of Houston ; Houston, TX Bachelor of Science in Health, Minor in Psychology EDUCATION

Skills: SmartSheet Expertise & Strong Organizational Skills, Flexibility & Proactive Problem Solving, Client-Centered Approach & Customer Service Focus, Effective Written and Verbal Communication, Self-Starter with Accountability, Statistical Analysis, Reporting & Efficiency Enhancement, Medical Terminology & Anatomy Knowledge, Microsoft Office Proficiency (Excel & PowerPoint), QS/1 and Technical Systems Knowledge, Creative Strategy with Canva & Social Media, Effective Time Management & Multitasking. Languages: Fluent in English, Gujarati, and Hindi; Intermediate in Spanish and French SKILLS AND LANGUAGES

CERTIFICATIONS

Texas Pharmacy – Licensed Pharmacy Technician

July 2017

March 2018

Texas Laser Source – Licensed Laser Technician

Supported therapists in outpatient and aquatic settings by assisting with patient evaluations, treatments, and maintaining smooth clinical workflows.

Gained hands-on knowledge of therapeutic modalities, assessment tools, and physical therapy techniques through direct observation and supervised practice.

Collaborated with interdisciplinary teams to deliver patient-centered care, ensuring accurate data collection and documentation during evaluations.

Physical Therapy Care and Aquatic Rehab of Fort Bend– Clinical Specialist; Houston, TX June 2021 – August 2021 Memorial Village Physical Therapy/ Orthopedic Sports Clinic– Clinical Specialist; Houston, TX September 2021 – November 2021 Observed and assisted with sports physical therapy techniques and orthopedic assessments, supporting patient care for injury recovery and performance improvement.

Trained in data collection and performance tracking methods, contributing to accurate evaluation of patient progress and treatment effectiveness.

Supported data-informed decision-making by helping interpret outcomes and adjust therapy plans, aligning care strategies with patient goals.

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