Business Development Financial Planning

Mark Salter

CFO / Controller / Senior Finance Leader

*** *** ***** **** • Jupiter, FL 33458 • 561-***-**** • **********@*****.***

Professional Summary

Results-driven Senior Finance Leader with over 20 years of experience partnering with executive teams to drive business strategy, operations, and financial performance across diverse industries. Adept at managing accounting teams and processes, also in securing financing, optimizing costs, and leading large-scale change initiatives that deliver sustainable growth. Known for fostering collaboration and developing high-performing teams. Proven track record in GAAP accounting, M&A, strategic planning, financial forecasting, and operational restructuring. Committed to leveraging new technologies, including AI, to enhance business outcomes.

Core Competencies

GAAP Accounting

Financial Planning & Analysis (FP&A)

Budgeting

Mergers, Acquisitions & Integrations

Treasury & Deal Structuring

P&L Management & Cost Optimization

Business Development & Strategy

Systems Implementation (NetSuite, QuickBooks)

Regulatory Compliance (SOX, US GAAP)

Leadership & Talent Development

Stakeholder Management & Relationship Building

Change Management & Process Improvement

Negotiation & Financing

Technology Skills

ERP Systems: NetSuite, QuickBooks

Financial Software: Excel, SAP, Hyperion

Other: Familiar with AI applications in finance, data-driven decision making

Professional Experience

HutHut Sports, Jupiter, FL

Chief Financial Officer (CFO)

2022 – 2025

HutHut Sports was a mobile platform aimed at enhancing live sports experiences.

Collaborated with the founder to conceptualize and develop the platform's economic model.

Oversaw financial aspects of platform development, including budgeting, forecasting, and funding efforts.

Engaged with NFL partners to secure strategic alliances and potential funding.

Despite the inability to secure investment, established the financial groundwork for future iterations of the platform.

Ilumed, Jupiter, FL

Vice President of Finance and Controller

2021 – 2024

Ilumed is an ACO REACH healthcare company focused on improving care for Medicare patients.

Reconstructed the finance department and successfully led the company through its first independent financial audit.

Implemented NetSuite ERP system, migrating from QuickBooks, and standardized financial processes.

Delivered a 14% improvement in costs through process redesigns and strategic initiatives.

Played a key role in equity raising efforts and secured interim convertible debt funding.

Led the creation of the company’s first budget and a robust budget-to-actual review process.

Developed and finalized the Profit Interest Unit (PIU) plan, aligning employee incentives with company growth.

CFO Consultant, Various Locations

2016 – 2021

Provided CFO consulting services across multiple industries, including healthcare, renewable energy, telecommunications, and retail.

CFO for Icelandic Bottled Water Importer: Transformed negative cash flow into a positive position and increased gross margins by 20% while cutting supply chain costs by 25%.

Interim CFO for $200M Restaurant Chain: Prepared the company for IPO, developed business models, upgraded systems, and implemented financial policies.

Due Diligence for $75M Tech Acquisition: Led financial analysis and due diligence, supporting the acquisition decision.

Cost-Cutting for Large Utility: Executed a company-wide cost-cutting initiative, delivering significant savings.

Financing Review for Renewable Energy: Conducted detailed financial reviews for renewable energy companies seeking capital.

NextEra Energy Resources, Juno Beach, FL

Executive Director, Accounting & Development

2008 – 2015

NextEra is a leading clean energy company with annual revenues of $17B.

Managed the accounting and FP&A for a portfolio of renewable energy projects.

Managed the budget and FP&A for the development department.

Early Work History in Accounting and Finance Roles

Sprint, Reston, VA

Avaya, Inc., Herndon, VA

XO Communications, Reston, VA

KPMG, Buffalo, NY

Education & Certifications

MBA, Finance & Strategy

Carnegie Mellon University, Pittsburgh, PA

BS, Accounting

Canisius College, Buffalo, NY

Honors: Dean’s List; Canisius College Sports Hall of Fame

Certified Public Accountant (CPA)

State of New York

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