Business Analytics Social Media

ALEXANDRA GRAVES

405-***-**** ***************.**@*****.*** linkedin.com/in/alexandragraves Oklahoma City, OK

Analytical and creative professional with a foundation in business analytics, marketing, and data-driven strategy.

Experienced in performance analysis and market research. Currently applying these skills as a freelance marketing

and web design consultant. Seeking a business analytics role to drive growth and improve performance.

EDUCATION

UNIVERSITY OF OKLAHOMA

Michael F. Price College of Business.

Norman, OK

MS in Business Analytics

Jan 2024 - May 2025

GPA 4.0

BA in Business Administration

Aug 2020 - December 2023

GPA 3.64

RELEVANT COURSEWORK

Cybersecurity

Project Management

Python 1&2

Health Information Systems

Management of Business intelligence

Business Applications of Generative Al

PERSONAL COMPETENCIES

Written and Verbal Communication

Time Management

Critical Thinking and Problem Solving

Data Visualization

Collaboration

SKILLS & CERTIFICATIONS

Python R Studio

Power BI SAP

c# sat

AWS Microsoft Office

‘WORK EXPERIENCE

SOCIAL MEDIA MANAGER

Krush Digital Advertising, OKC, OK Jan 2024 - Oct 2024

© Initiated and executed social strategies, crafting compelling copy for client content to

maintain alignment with brand voice and messaging.

© Developed and maintained monthly content calendars for multiple client accounts,

strategically scheduling 8-15 posts per client each month to enhance audience engagement

and foster growth, resulting in a 20% increase in engagement month over month.

Conducted comprehensive reviews of monthly performance reports with clients,

analyzing key metrics to identify areas for enhancement and drive results-oriented

strategies.

Tracked top-performing posts, impressions, audience growth and paid advertisements to

gauge effectiveness and inform future content strategies.

© Monitored market trends and conducted competitor research, leveraging insights to

continuously refine and improve content performance based on previous months’ results

DIGITAL MARKETING INTERN

Krush Digital Advertising, OKC, OK June 2023 - Jan 2024

© Edited client-provided videos and produced new video content, incorporating creative

elements to enhance performance.

© Collaborated with the creative department to establish goals, generate ideas, define

visual aesthetics, and brainstorm methods for continuous improvement.

© Monitored website ratings and responded to customer reviews, utilizing insights to

enhance customer satisfaction and reputation management efforts.

MARKETING INTERN

Day Date, Inc. OKC, OK December 2022 - April 2023

Orchestrated and executed successful events for diverse clients and companies,

meticulously managing all aspects from planning to implementation, resulting in

memorable and impactful experiences.

Skillfully captured and edited captivating photos and videos for social media posts and

promotional materials, enhancing brand storytelling and visual appeal.

© Collaborated with the creative department to establish goals, generate ideas, define

visual aesthetics, and strategize methods for continuous improvement.

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