Marketing Coordinator Executive Assistant

Deborah Willbright

**** *. ********* ****** ******** Heights, NY 10598

**********@*****.*** 646-***-****

SUMMARY

Self-motivated professional with extensive experience in the global entertainment and marketing industries, specializing in content production, special events, food & beverage campaigns. Recognized for strong analytical, interpersonal, and presentation skills, consistently delivering high-level proficiency and discretion. Proven team player with hands-on experience supporting multicultural teams. Adept at solving problems and managing complex tasks with professionalism and integrity. Bilingual in English and Spanish and known for cross-functional collaboration and the ability to thrive in fast-paced, deadline-driven environments with the ability to navigate diverse cultural environments and engage effectively with international talent and stakeholders.

PROFESSIONAL EXPERIENCE

PepsiCo – Purchase, NY - Marketing Coordinator May 2013 – Present

•Conduct in-depth research on Instagram and TikTok influencers aligned with PepsiCo brand values.

•Manage influencer relationships and negotiate partnerships to support brand campaigns.

•Analyze and optimize coupon performance for Dollar General, providing insights into improving redemption rates.

•Collaborate with marketing and analytics teams to align influencer strategies with broader brand goals. Coordinate cross-functional efforts across campaigns, ensuring seamless execution.

Key Achievements: Successfully managed influencer partnerships that drove increased brand engagement. Improved coupon redemption performance through targeted strategy adjustments.

MTVN / Nickelodeon – NY, NY – Sr, Coordinator, On-Air/Off-Air Production Jan 2006 – Mar 2009

•Coordinated talent booking and logistics for major events such as upfronts and World Day of Play with Nick Cannon.

•Managed production logistics including schedules, crew coordination, and vendor communication.

•Coordinated with cross-functional leads to optimize talent deployment and maintain workload efficiency.

•Tracked budgets and supported financial reporting for multiple production initiatives.

•Worked cross-functionally with creative, marketing, and programming teams.

Key Achievements: Spearheaded talent coordination and production execution for high-profile Nickelodeon events. Streamlined collaboration between internal teams and external partners to improve efficiency.

MTVN Networks (MTV) – New York, NY – Production Coordinator Aug 2001 – Jan 2006

(Promoted from Executive Assistant)

•Collaborated with content strategists and studio lead to allocate talent resources and balance workloads across projects.

•Booked and managed high-profile talent for MTV’s award shows and specials, including the VMAs and Movie Awards.

•Oversaw venue selection and managed production logistics for live events and broadcasts. Analyzed audience ratings and used insights to influence programming strategies.

•Coordinated with internal stakeholders and industry partners to align event goals.

Key Achievements: Elevated audience engagement through effective talent and event management. Enhanced internal workflows by improving communication across production teams.

Artist & Audience – Cold Spring, NY - International Senior Booking Agent Feb 1995 – Jul 1997

•Managed global logistics and travel for artists during international tours and promotions.

•Directed talent relations, negotiated contracts, and coordinated with promoters and labels.

•Oversaw ticket sales performance, venue management, and strategic planning.

•Provided consistent production status updates to stakeholders, ensuring transparency and alignment.

•Acted as tour manager for major performances, ensuring smooth execution.

SKILLS

Technical: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Teams, Alinea, Concur, Inmar, Management Coupon, PinPoint, SAP

Languages: Fluent in English and Spanish

EDUCATION

Borough of Manhattan Community College

A.S. in Liberal Arts

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