Business Development Analytics

Alwyn Fernandus

Utica, New York *****

+1-315-***-**** *****************@*****.*** LinkedIn

SUMMARY

MBA candidate in Business Analytics at Utica University, graduating in December 2025. Bringing hands-on experience in business development, customer engagement, and data analysis through roles with global and fast-paced companies like Allianz. Comfortable working with tools like Python, SQL, Excel, and Power BI to analyze trends, improve processes, and support better decision-making. Focused on building a career where data and strategy come together to solve real business challenges and add value to teams and customers. EDUCATION

Master of Business Administration (MBA) – Business Analytics Expected Graduation: Dec 2025 Utica University, Utica, NY

Bachelor of Management Studies – Leadership & Strategy June 2018 – April 2021 Jain University, Bangalore, India

PROFESSIONAL EXPERIENCE

BJ’s Wholesale Club, Utica, NY March 2025 – Present Experience Ambassador

• Engage with members to address inquiries, ensuring high-quality in-store experiences.

• Track daily membership metrics and purchase patterns, identifying trends to guide strategies.

• Collaborate with cross-functional teams to implement targeted campaigns, increasing membership sign- ups and renewals.

Allianz Services Private Limited – India February 2023 – October 2023 Customer Service Executive / Product Specialist

• Assisted customers with travel insurance inquiries, providing post-sales support to policyholders from 23 Australian clients.

• Developed a tracking system to analyze recurring customer queries, improving response efficiency and reducing resolution time by 15%.

• Used data-driven insights to enhance customer satisfaction and service quality. Pelican-Faxtel Technologies Limited – Bangalore, India April 2022 – November 2022 Business Development Executive

• Conducted market analysis to identify opportunities, securing 10+ new client accounts and increasing regional revenue by 20%.

• Collaborated with sales and marketing teams to create data-backed strategies for scaling operations and penetrating new markets.

• Used CRM tools to track and analyze client acquisition trends, contributing to targeted marketing efforts.

Lido Learning – Bangalore, India July 2021 – October 2021 Marketing Associate & Analyst

• Conducted performance analysis of lead conversion campaigns, using SQL and Excel to identify high- performing outreach strategies.

• Delivered insights on customer behavior from marketing data and mock demonstrations for prospective clients, enhancing productivity by 10% and further improving sales conversion. RELATED PROJECTS

Real Estate Market Integration in India

Jain University Department of Commerce – October 2019 to February 2020

• Conducted market research and data modeling on India’s real estate sector, using Excel for ROI assessment.

• Designed a strategic business plan for market integration validated by industry experts, leveraging financial and predictive models and delivering a comprehensive report showcasing proposed integration strategies' impact on stakeholders.

CERTIFICATIONS

• Data Analytics and Visualization Job Simulation – Accenture (October 2024)

• Advanced General Management Program – IMT Ghaziabad, India (October 2023)

• Business Analysis Foundations: Strategy Analysis – IIBA® (January 2025)

• Strategic Business Analysis Essentials – PMI (January 2025)

• Social Media Marketing Foundations – IMT Ghaziabad, India (April 2023) SKILLS

• Technical Tools: Python, SQL, Tableau, Alteryx, Excel (Advanced), Power BI, Photoshop

• Business Tools: CRM Platforms (Salesforce, HubSpot), Project Management (Trello)

• Core Competencies: Data Analysis, Strategic Planning, Stakeholder Management, Process Optimization

INVOLVEMENT

• Cultural Team Head – Jain University (2019 – 2021): Managed event coordination and strategy for inter-college competitions, enhancing team success rates.

• Event Operations & PR Coordinator - Coordinated events like K-Pop Contest India 2021 and Sunburn NYE Blr 2019, managing operations, artist coordination, and marketing.

• Student Worker (Sodexo – Utica University Cafeteria, NY Jan 2024 – March 2025) - Assisted in daily cafeteria operations and customer service. Maintained efficiency in a fast-paced environment while ensuring quality service.

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