Product Manager (ENG)
Resume:
Dāniels Liecis
Growth Product Manager
Results-driven Product Manager with 7+ years of experience guiding Agile teams and data-driven initiatives. Increased user engagement by up to 300 % by leading MVP development and different product-validation cycles. Expert at blending Sprint and broader Agile practices to unlock growth - such as automating 20 + staff-hours per month and scaling platforms to 250'000 users. *******.******@*****.*** +371-******** Rīga, Latvia linkedin.com/in/danielsliecis WORK EXPERIENCE
Product Manager Chair of the Board
Club "The House" - youth for a united Europe
09/2021 - Present,
National-scale platform that teaches young people to spot social problems and design practical solutions; 5 products now engage 4,500 + youths a year and reach an audience of 300,000 +. Built the MVP of KlubsMaja.lv, attracting 10,000 + annual users, lifting conversion by 400 %, and earning the Ministry’s “Smart Support” annual award. Doubled project-manager head-count (15 -> 32) and quadrupled volunteers (44 -> 200 +) via motivation schemes, structured 1-to-1 mentoring and by gamification. Forged partnerships with 12 embassies, 5 business associations and 4 ministries, as well as securing a stable stream of EU project funding. (20+ new projects) Coordinated 20 + projects (teams of 2 - 150 +) and diversified funding through 10+ donation campaigns, new monthly services to 20+ municipalities and etc. Led a team that identified and automated 60+ internal workflows in 12 months. Digital Media Planner & Automation Specialist
Omnicom Media Group
03/2023 - 09/2024,
Media agency delivering innovative digital-marketing solutions for global clients. Managed 12 client strategies, launching 180 + digital campaigns (monthly budgets
€20 k +) that increased purchase KPIs, mainly ecommerce conversion rate. Designed and coordinated an semi-automated media-planning system that cut manual work by 20 hours per month and raised quality output for clients. Performed regular GA4 analyses, setup API's and gave clients precise recommendations and rapid fixes - reflected in higher annual satisfaction scores. Project Manager Board Member
Latvian Youth Council
11/2021 - 01/2023,
Umbrella organisation representing youth interests at national and municipal level. Advocacy drove a 300 % rise in state funding for the youth sector, opened 4 draft laws and created 50 + stable youth-worker jobs across Latvia. Produced a 150-page, data-driven social-impact methodology, enabling objective decisions and sharpering decision making reasoning for funding partners. Authored a 40-topic volunteer handbook that keeps retention above two years; trainings delivered to 40 + Latvian and 200 + EU-level organisations. Analysed partner pain-points, prioritised fixes, refreshed strategies and oversaw full delivery within 12 months of more than 30 paint point solutions. SKILLS
Agile Scrum
Leadership
Stress Resilience Creativity
Analytical Thinking GA4
Emotional Intelligence
CERTIFICATIONS
AND COURSES
RBS Innovation Academy
(09/2023 - 05/2024)
24-week training on IT-product validation,
Agile methodologies and MVP testing.
Harvard CS50: Introduction to
Computer Science
(10/2023 - 12/2023)
Fundamentals of C, Python, SQL,
JavaScript, CSS and HTML.
“Become a Project Manager” —
LinkedIn Learning (01/2023)
Budgeting, team leadership, risk
management and delivery frameworks.
SSE Riga "Future Leaders
Academy' (09/2022 - 10/2022)
Multidisciplinary overview linking
economics, education, law and media to
modern leadership practice.
10+ Social-Media Certifications
(02/2023 - Present)
Official badges across LinkedIn, TikTok,
Reddit, Spotify, Twitter, Twitch, Adform
and Google Ads.
NGO Leadership Course
(10/2022 - 12/2022)
First-principles thinking, strategy design
and conflict resolution for executives.
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WORK EXPERIENCE
Digital Community Manager
Goexanimo
10/2020 - 07/2021,
Esports-tournament producer and service provider; leading driver of the Baltic esports sector. Boosted SEO to multiple keyword #1 Google rankings by writing 25 + optimised articles and delivering technical upgrades via Wordpress (Semrush, GA). Built new forum Infrastructure that raised daily user activity 40 and attracted 4 more monthly users. Improved new user join rate by 2'300% within 3 months. Ran 40 + digital campaigns together with 200+ partners, expanding brand awareness and loyalty to discord communities across Baltics. CEO & Founder (Product)
Gaming Until End
05/2016 - 07/2019,
Video-game testing start-up with 250,000 + online users and 100+ B2B clients. Created a product that drew 100 + paying clients and 250,000 + users, managed an international tester network of 100 + people and built a 40-person team. Developed a CRM and 30 + gamification mechanics powering 40,000 + daily user actions, boosting customer lifetime value and longevity. Oversaw product lifecycle—from MVP to market —achieving international recognition and integrating e-commerce, donations and server infrastructure. EDUCATION
MiniMBA: Innovation Management
Riga Business School
10/2025 - 12/2025,
Scheduled to complete in fall of 2025.
International Economics & Commercial Diplomacy
University of Latvia
Currently, I continue my growth with
mentoring programs, courses, and
leadership networking events.
LANGUAGE SKILLS
Latvian (Native)
Native language
English (C2 Level)
Excellent level
VOLUNTEERING
Campaign activist
“Step Across Latvia”
07/2023 - 07/2023,
Completed an 18-day charity hike
that crossed Latvia end-to-end,
utilizing nationwide TV & radio
discussions on anti-bullying.
President
Limbaži Youth Council
09/2019 - 09/2021,
Youth councils improve lives of young
people, unite them and help on their path.
Built 15 partnerships and led 20 +
events (10 – 600 participants),
boosting youth engagement
during the pandemic.
Project Manager
Red Cross, Student Council
and Culture Centre
09/2019 - 09/2019,
Several local NGOs and government
agencies provided after-school activities.
Directed teams, delegated tasks,
resolved conflicts and applied risk-
management techniques.
Re-secured sponsors and public-
project funding to fund capacity.
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