Business Analyst Data Analytics

GARIMA ASTHA

+* (***) *** - **** ******@***.*** LinkedIn Github

Business Analyst with expertise in leading cross-functional teams and utilizing data analytics to deliver impactful business results on a global scale. Advanced degrees in both Business Management and Analytics, coupled with extensive experience in delivering results across diverse industries like banking, insurance, healthcare, and retail. Highly skilled in data modelling, predictive analytics, and strategic planning, proficient in Python, SQL and Tableau. Passionate about applying my skills and experience to create exceptional digital products. EDUCATION

W. P. Carey School of Business at Arizona State University 2024 - 2025 Master of Science in Business Analytics

SKILLS

Python • SQL• Tableau • MS Office • Salesforce CRM • Azure DevOps • JIRA • Figma • SDLC (Agile & Waterfall) • Google Analytics • Data Analysis & Visualization • Stakeholder Management • Cross Functional leadership • Market Research PROJECTS

Capstone Project

• Leveraged SQL to extract, transform and aggregate multi-source inventory & demand data at distribution center for grocery items.

• Developed end to end predictive model using dataset of 1M+ records to forecast demand and optimum inventory levels to minimize stockouts, prevent overstocking and support replenishment planning.

• Developed Tableau dashboards to translate technical insights into business strategy recommendations. Academic Project

• Analyzed Yelp dataset of 50,000+ reviews to analyze sentiment trends over time and identify high-quality lessor known restaurants.

• Conducted 20+ visual analyses (word clouds, histograms, box plots) to reveal customer sentiment & key discussion topics.

• Provided insights by leveraging NLP for optimizing menu options, enhancing service quality and improving dining experience.

WORK HISTORY

Senior Business Analyst ValueLabs India May 2023 - August 2024

• Designed revamp of a B2B platform for a London-based FX firm by guiding cross-functional team of 10, including developers, designers, data engineers, and a cloud architect leading to delivery of an optimized platform for managing forex risk and hedging.

• Leveraged Python for in-depth stakeholder data analysis to translate business needs into clear, detailed and testable functional and technical requirements for redesign of digital platform for an insurance sector client.

• Redesigned SQL-based data models by conducting requirements gathering sessions with stakeholders and subject matter experts to document current and proposed models to ensure solutions meet business expectations.

• Optimized Agile project planning, tracking change management and sprint ceremonies to reduce blockers by 20%. Business Analyst IDFC FIRST Bank Mumbai, India May 2020 - November 2022

• Analyzed market trends, competitive landscapes and collaborated with business stakeholders to understand their needs and translate them into actionable requirements resulting in 93% YOY revenue increase and the third-highest revenue in Retail Liabilities.

• Led the elicitation, documentation and validation of business and functional requirements including user stories, use cases, process maps and data models to implement zero-fee structure leading to 60% increase in transaction count.

• Analyzed and improved transaction scrutiny processes by ensuring compliance with regulatory standards and streamlining workflows leading to 80% reduction in processing time.

• Improved frontend officer support with Salesforce chatbot enhancing productivity by automating routine tasks.

• Led redesign of website by acting as liaison between business units and IT teams reducing customer complaints by 7%.

• Executed multichannel campaigns by defining objective, target and design, 97% revenue increase from campaigns.

• Identified inefficiencies in API integration by monitoring 250,000+ records of visit data increasing transactions by 50%.

• Maintained and prepared reports, dashboards and data visualizations leading to 25% increase in reporting efficiency.

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