JEFFREY HALL
EXPERTISE
• Microsoft Office
• Adobe Creative
Suite
• New Business
Development
• WordPress Content
Management
System
• Operations
Management
EDUCATION
BACHELOR’S DEGREE
MULTIMEDIA DESIGN
Auburn University
DEC 2004
HIGH SCHOOL DIPLOMA
Booker T. Washington Magnet
High School
MAY 1997
PROFESSIONAL EXPERIENCE
DIGITAL SALES MANAGER SEP 2013 – JUNE 2021
Summit Media Birmingham, AL
• Developed and executed digital marketing strategies to support Admissions and exceed enrollment goals.
• Optimized campaign performance through data-driven marketing tactics
• Managed multiple local and regional business accounts with integrated marketing solutions (Radio, Digital Advertising, Events)
• Built and nurtured client relationships, generating new business opportunities
• Identified and addressed key client marketing challenges to drive measurable results
• Created and implemented ROI-focused marketing strategies with clear performance metrics
ONLINE STRATEGIST/PRINCIPAL MAR 2011 – JUNE 2014
Fox Multimedia Group Montgomery, AL
• Met revenue goals; monthly, quarterly, and annually
• Provided strategic marketing support to small and mid-sized businesses across the River Region
• Secured new business for services including web/graphic design, social media, digital marketing, photography, and videography
• Drove customer engagement and conversions through targeted outreach and follow-ups
• Construction Contracts and Financial industries
AFFAIRS MULTIMEDIA SPECIALIST, II/WEBMASTER AUG 2008 – MAR 2011 Auburn University
• Developed and executed a multi-tiered digital marketing campaign for the Auburn Alumni Association
• Enhanced website functionality with ecommerce features and improved user engagement
• Managed social media strategy and email marketing to boost alumni interaction and outreach
PROFESSIONAL SUMMARY
Results-driven marketing and digital sales professional with 15+ years of experience in developing and executing high-impact campaigns across digital, multimedia, and traditional platforms. Proven track record in driving revenue growth and delivering creative marketing solutions for diverse industries. Adept at client relationship management, strategic planning, and leveraging digital tools to optimize performance ROI.
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Montgomery, AL 36111