Chris Custer
*********@*****.*** **3 Mock Rd
Pottstown, PA 19464
Leeds West Midas September 2021 - August 2025
NE Director of Store Operations
●Managed and operated 12 stores across a multi-state region
●Responsible for all aspects of day to day operations
●Recruiting, hiring, training and sales teammates
●Recruiting, retention and hiring of service teammates
●Direct Profit/Loss Responsibilities
Jack Williams Tire Company October 2018 – April 2020
District Manager
●Supervised 11 retail stores in a large geographic territory
●Provided a conduit to company owners on field knowledge and operations
●Customer service training and sales education
●Direct P and L responsibility for 11 units while supporting 26 additional stores through policy implementation and company planning
Bridgestone Retail Operations, LLC February 1989 – July 2018
Area Manager – Eastern PA Region, Exton PA February 2012 – July 2018
●Autonomously managed 12 business units under Region Manager
●Customer service and complaint resolution responsibilities
●Customer centric focus supplied to stores to drive sales and profitability
●Training and education of field teammates to improve processes and results
●Responsible for operations, profitability and inventory in all 12 stores
Store Managing Partner – Pottstown PA October 1996 – January 2012
●Successfully grew sales and profits on a consistent level over a 15 year period
●Ranked among the national leaders in performance for the majority of tenure
●Focused on the customer to drive customer volume, loyalty and satisfaction in a store with a daily vehicle count of more than 50 customers
●Managed a staff of up to 20 teammates to maximize all key business elements
Philadelphia District Operations Manager- Exton PA October 1995 – September 1996
●Worked as a liaison between the district staff and the stores to improve processes
●Inventory and image checks performed with regularity to enhance the business’ reputation and minimize stock shrinkage
Store Manager – 32nd and Market St Philadelphia PA October 1992 – September 1995
●Reopened a closed facility in downtown Philadelphia
●Staffed store while supervising the revitalization process of the store
●Consistently delivered a positive customer experience while promoting sales and profitability
.
QUALIFICATIONS
●My philosophy on our business has always been focused on the growth of the customer base through high quality service and professional treatment while maintaining sales and margin goals
●Tireless work ethic and strong leadership skills
●Excellent understanding of the business dynamics within the aftermarket auto repair industry
EDUCATION
DeSales University
Bachelor of Science, Management with Minor in Biology