Brand and Strategy Marketing

Maya Scott

**** ****** ******, ********* ** *****

904-***-**** **********@*****.*** www.linkedin.com/in/maya-diaz Marketing professional specializing in brand management, event and trade show strategy, and creative direction. Skilled in managing multi-million dollar budgets, leading cross-functional teams, and fueling sustainable business growth through large-scale campaigns. Professional Experience

Brand Manager – Daye North America Charlotte, NC 2024 – Present

● Manage brand strategy for Green Machine, Snapper, and Murray, spearheading Snapper’s U.S. relaunch and leading go-to-market planning for AL-KO and Masport into the U.S. market.

● Lead planning and execution of all company trade shows for 30,000+ attendees, overseeing booth design, creative assets, product displays, and logistics to build brand awareness and strengthen dealer/buyer relationships.

● Direct photo and video content production, including on-set shoots to support brand storytelling and enhance campaign performance.

● Create and maintain brand guidelines and visual identity, elevating brand identity and ensuring consistency across all channels.

● Orchestrate a comprehensive social media content calendar and posting schedule across relevant platforms, leading to a 40% increase in follower count and 35% boost in engagement. SEO Specialist – Red Ventures - BankRate.com Fort Mill, SC 2022 – 2024

● Built and executed SEO strategy for Bankrate Loans landing pages, optimizing content for both search engines and user experience.

● Improved organic rankings for priority terms and increased organic traffic by 12% year-over-year.

● Conducted keyword research, competitor analyses, and technical site audits to identify growth opportunities that enhance visibility and performance across search engines.

● Partnered with our Editorial team to implement SEO best practices across transactional and editorial content, boosting user engagement and time spent on page.

● Monitored performance using seoClarity and Ahrefs, providing data-driven insights that inform ongoing content and optimization strategies.

Paid Media Analyst – Red Ventures - BankRate.com Fort Mill, SC 2022

● Managed multi-million-dollar display and native advertising budgets on Yahoo DSP, optimizing spend to maximize ROI.

● Improved CTR (+19%) and conversion rate (+8%) through ad copy testing and creative iteration.

● Collaborated cross-functionally with Paid Social and Creative teams, delivering cohesive, multi-channel campaigns that strengthen brand presence.

● Leveraged Google Looker Studio, DataGrip, and SQL to analyze performance data and refine campaign strategies for measurable results.

Education

Master of Marketing, Honors – Vanderbilt University, 2022 Bachelor of Science in Business Administration, Marketing, cum laude – University of Florida, 2019

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