Creative Director High-End
Resume:
Maria Laura Roedel
Honolulu, HI 96816
**************@*****.***
Career Objective:
Creative and experienced Floral Designer, Wedding Consultant, Event Stylist, and Plantscape Designer with over 20 years in the floral industry. Specializing in high-end floral designs, event coordination, and indoor plant design and maintenance for luxury hotels and private clients. Looking to leverage extensive experience in floral design and event styling to deliver exceptional creative solutions for clients and projects across the floral and events industries.
Professional Summary:
With over two decades in the floral design and event styling industries, I have successfully owned and operated multiple flower shops in California, with a strong focus on private residences, corporate accounts, and weddings. After selling my businesses, I served as Lead Floral Designer at The Ritz Carlton Laguna Beach, honing my skills in high-end floral arrangements. I then transitioned into freelance work, collaborating with luxury boutiques in Beverly Hills and West Hollywood. Following this, I moved to Puerto Rico where I became the preferred florist for The Ritz Carlton San Juan, before eventually relocating to Oahu, Hawaii to establish Hele Mele Botanicals. As Owner and Creative Director, I specialize in luxury floral design, plantscaping, and maintenance for high-end clients including hotels, corporate companies, and private residences.
Recognitions:
2006 – J.W. Marriott Jr. recognized my creative vision for lobby floral arrangements, describing them as “5 Diamond quality for the Ritz Carlton.”
2006 – AAA 5 Diamond Inspector praised my floral arrangements, saying, “WOW, what amazing floral presentations!”
Core Skills:
Creative Direction & Floral Design: Expert in high-end floral design, event styling, and creative direction.
Client Relations & Sales: Proven ability to build strong client relationships, drive sales, and manage client expectations.
Event Coordination & Wedding Consulting: Extensive experience planning, designing, and coordinating weddings and large-scale events.
Plantscaping & Interior Design: Skilled in indoor plant design and maintenance, providing plantscaping services to upscale hotels and private homes.
Leadership & Team Management: Effective leader with experience managing teams, training staff, and overseeing project execution.
Marketing & Social Media: Proficient in sales, marketing strategies, and managing social media platforms for business growth.
Bi lingual: Proficient in Spanish and English
Professional Experience:
Hele Mele Botanicals – Oahu, HI
Owner & Creative Director
Present
Lead floral designer and creative director for all company projects, specializing in luxury floral design and plantscaping for hotels and high-end residences.
Oversee client relations, sales, marketing, and social media efforts.
Provide custom indoor plant design and maintenance for upscale clients across Oahu.
Responsible for holiday styling and corporate accounts.
Perk and Roe – Oahu, HI
Owner & Creative Director
Present
Design and maintain live plant arrangements for the Queen Kapiolani Hotel.
Manage monthly plant maintenance schedule and rotation for hotel properties.
Aloha Surplus – Oahu, HI
Sub-Representative & Personal Assistant
Freelance
Assist with trade shows and merchandise presentations for brands such as Ipanema, Zaxy, Carve, Rhythm, and Tory Praver.
Provide administrative support and manage client communications.
Third Channel, Luxottica – Oahu, HI
Retail Intelligence Agent / Brand Ambassador
Freelance
Provide brand training and merchandising support for luxury eyewear.
Assist in customer service and sales at events and retail locations.
Passion Roots – Oahu, HI
Head Floral Designer & Wedding Floral Consultant
2015–2017
Managed floral design operations, client relations, and wedding consultations for local and destination weddings.
Designed and managed floral arrangements for high-profile events.
Oversaw floral purchasing and vendor relationships, ensuring top-quality supplies.
MJS Creations – Fort Lauderdale & Oahu, HI
Owner, Wedding Sales & Coordinator / Floral Designer & Stylist
2003–2015
Coordinated wedding sales and event planning while providing bespoke floral design and styling.
Developed strong vendor relationships and contributed to marketing and website design.
The Ritz Carlton, San Juan, Puerto Rico
Floral Designer & Owner of A New Leaf Design
2005–2007
Head floral designer and preferred vendor for all hotel arrangements, including VIP events, weddings, and restaurant decor.
Responsible for floral design for all hotel Christmas decorations and landscaping consultation, overseeing a $300K annual investment.
Freelance Floral Designer
Collaborated with high-end floral boutiques Floral Rush (West Hollywood) and Lily Lodge (Beverly Hills), catering to celebrity clientele and production studios.
Managed floral design, supplies, and staff, while assisting with wedding consultations and floral instruction for private events.
The Ritz Carlton, Laguna Beach, CA
Floral Designer
2001–2002
Provided floral design for the hotel’s public spaces and restaurants, as well as for weddings and events held on the property.
Laguna Beach Blooms – Laguna Beach, CA
Owner & Floral Designer
2001–2002
Founded and managed a successful flower shop, specializing in custom floral arrangements, wedding consultations, and private parties.
Developed vendor relationships, handled marketing, sales, and business operations.
Solana Beach Flower Company – Solana Beach, CA
Owner & Floral Designer
1995–1999
Managed floral design for weekly corporate accounts, floral kiosks, and private events.
Oversaw sales, marketing, and floral purchasing.
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