Graphic/Web Designer

Heidi Hurlbert

BC, Canada ️ ********@*******.***

linkedin.com/in/heidi-hurl hhportfolio.info/graphicdesigner

Graphic & Web Designer

Innovative and detail-oriented Graphic & Web Designer with 6+ years of experience in branding, marketing, and website design. Proven ability to elevate brand identity, optimize website performance, and enhance user experience, leading to improved engagement and conversion rates. Skilled in troubleshooting technical issues and implementing data-driven design strategies to streamline workflows and exceed service standards.

WORK EXPERIENCE

Upwork Freelance 2023 – Present

Designed Logos, Posters, Facebook, Twitter and LinkedIn Videos and Ads Built Websites- Webflow, Parallelax, WordPress, and Shopify sites Purrfect Fashions Graphic & Web Designer Jan 2018 – Jan 2022

Branding & Graphic Design:

Developed brand identities and marketing assets, leading to a 35% increase in customer engagement.

Designed high-quality logos, illustrations, and promotional materials, improving visual consistency across all platforms. Spearheaded branding initiatives, ensuring alignment with target audience preferences and market trends.

Marketing & Content Strategy:

Created and executed data-driven marketing campaigns, resulting in a 20% boost in website traffic.

Developed social media assets, increasing follower engagement by 40%. Established and maintained an organized file structure for digital assets, reducing design retrieval time by 30%.

Web Design & Development:

Redesigned eCommerce platform, enhancing user experience and increasing conversion rates by 25%.

Developed responsive website layouts, optimizing designs for mobile, desktop, and tablet users.

Implemented SEO strategies and Google Analytics insights to improve website ranking and traffic flow.

Troubleshot technical issues and debugged code errors to maintain a 99% uptime rate.

Convergys (HP Technical Support) Technical Support Specialist 2016 – 2018

Resolved complex hardware and software issues for HP computers, reducing downtime by 40%.

Provided expert troubleshooting for operating systems, internet connectivity, and software applications.

Consistently exceeded service and quality standards, improving customer satisfaction scores by 15%.

️ SKILLS

Design & Branding: Adobe Illustrator, Photoshop, InDesign, Typography, Color Theory

Web Development: HTML, CSS, JavaScript, WordPress, WooCommerce, Responsive Web Design

UI/UX & Optimization: Wireframing, Prototyping, SEO, Google Analytics, Web Accessibility

Technical Skills: Debugging, Software Testing, Version Management, Website Performance Optimization

EDUCATION

Centre for Distance Education – Graphic Design Diploma (Honors)

ICS (International Career School) – Web Design Diploma (Dean’s Honor List)

AWARDS & RECOGNITION

Dean’s Honor List – ICS Web Design Diploma

Honors Graduate – Centre for Distance Education, Graphic

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