Business Development Channel Sales

CURRICULUM VITAE

N. PRASANNA VENKATESH

Mobile: 944-***-****

*****-************@*****.**.**

CAREER OBJECTIVE

Seeking Managerial Assignments in Key Accounts, Sales & Marketing and Business Development at Regional level with 24 years of experience in Sales Marketing possessing a good command over geographical planning and strategies to increase the reach of the product. & To lead a growth- oriented organization that provides scope to utilize my experience and ability for a continued professional & personal growth.

CORE STRENGTHS

Key Account Management, Channel Management, Product Management B2B, B2G & OEM Selling Business Development, Project Sales Team Handling & Strategic Planning

PROFESSIONAL EXPERIENCE

M/s. Goldmedal Electricals Private Limited ( Since August 2024)

Designation- State Head-Projects-TN

Key Responsibilities

Responsible for distributor channel management and effectively managed & exceeded the sales targets set out for the handled territory.

streamlining the business processes relating to channel management. Also, established channel management governance framework to monitor the performance of the individual business unit against the KPI targets.

Worked closely with the channel partners to formulate product-specific strategies to achieve the sales targets. Played a key role in new product launches, implemented ground level systems & procedures, streamlined marketing information systems, monthly performance dashboards against the process performance indicators. Recognized as top performer for successfully achieving the sales targets and for involvement new product launches.

Key Result Areas & Accomplishments

Managing the Team & Marketing/ Sales operations in TN/ /Puducherry/ for achieving the targets and initiating market Development

Experience in handling Commercial, IT/ITES, Banking, Infra Projects, Industries Institutional Sales, Channel Partners & Dealer Distribution management

Key achievement during the tenure was being elected as top performer in the company for effectively managed the channel sales at INR 21.25 crores & ensured the sales performance and expansion of market share.

PROFESSIONAL EXPERIENCE

M/s. Luker Electric Technologies Private Limited ( From Dec 2023-August 2024)

Designation- Senior Manager-Sales & Marketing

Key Responsibilities

Plan, direct coordinate the actual distribution/ movement of product to the Dealers/ Distributors/Consumers for TN & Puducherry. & Coordinate sales distribution by establishing sales goals & territories for South Region. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers pertaining to South Region.

Set up the Infrastructure and Appointing financially strong Business Partners / Distributor/Dealer network for the company for the region assigned. & Explore more State & District for business generation for New Products & New Areas

Enable business growth by developing and managing a network of Channel Partners/Dealers across the territory Assess marketing potential of new and existing store locations, considering statistics and expend

Key Result Areas & Accomplishments

Managing the Team & Marketing/ Sales operations in TN/ /Puducherry/ for achieving the targets and initiating market Development

Review operational records and reports to project sales and determine profitability

Regular Review meetings with Team Members on Weekly/ Monthly & Quarterly basis to monitor the month-to-month performance evaluation

Meeting Consultants, Architects, Contractors, Builders, Corporate and Government Departments for seeking the brand approvals of our Products

Experience in handling Commercial, IT/ITES, Banking, Infra Projects, Industries, Institutional Sales, Channel Partners & Dealer Distribution management

PROFESSIONAL EXPERIENCE

M/s. Hello Cables & Switchgear Private Ltd (Dec 2022 to Till Dec 2023

Designation- General Manager

Key Responsibilities

Expertise in the field of Sales, Business Development, Marketing, with Experience in Power equipment, Industrial Lightings, Electrical wiring accessories and Industrial safety equipment.

Ability to nurture and grow a business, evaluate opportunities and risks and also deliver innovative new solutions to challenges, with ability to think laterally to create options and solutions.

Key Result Areas & Accomplishments

Managing marketing/Sales operations in TN/ Puducherry/ for achieving the targets and initiating market Development

Possessing excellent client facing and configuration skills and highly successful in helping define company direction, achieving goals and optimizing business

Managing the entire spectrum of marketing activities for ensuring optimum product penetration

Acquiring business from new Industrial clients and expanding the product base

PROFESSIONAL EXPERIENCE

M/s. Utkarsh India Limited (March 2021 till Nov 2022)

Designation- General Manager-Sales & Marketing Manager-South

Key Responsibilities

Responsibility of channel distribution, Coverage, Activities & Distributor & Retailer Primary & Secondary Scheme access of the business, managing distribution network/ supply chain for distributing goods for achievement of targets within specified parameters

Maintaining Key Accounts of Individuals Customers and projects by Marketing and Selling to the Industries and Commercial Projects through professional contacts like Architects, Consultants, Interior Designers, Specifiers, Contractors and System Integrators etc.

Key Result Areas & Accomplishments

Managing marketing/Sales operations in TN/Karnataka /Puducherry/Kerala /AP & Telegana for achieving the targets and initiating market Development

Focusing in project segment B2B & B2G sales as well by regular touch with Key architects, PMC consultants, contractors by ensuring the targeted Net-growth and revenue growth is achieved

PROFESSIONAL EXPERIENCE M/s.Lumen Asia (Since JUN 2020 till FEB 2021)

Designation- Regional Sales Head-South

Key Responsibilities

Engaged with the company has a consultant Focusing on Energy Efficient Electrical equipment for Professional Indoor, Outdoor and Homes Assisting the team & customer on the selection of the brand & assisting in selection &recommendation of the brand

Key Result Areas & Accomplishments

Managing marketing/Sales operations in TN/Puducherry/Kerala /AP & Telangana for achieving the targets and initiating market Development Initiate self-learning by participating in different workshops, seminars to increase industry awareness

PROFESSIONAL EXPERIENCE

M/s.HPL Electric & Power Limited (SEP 2019 till FEB 2020)

Designation- Regional Sales Manager-South

Key Responsibilities

Monitoring sales team performance, analyzing data, review sales performance and implement course correction measures where require periodical forecasting and reporting to AVP/MD.

Ensure that targeted Net-growth and revenue growth is achieved by Promotional activities like technical seminar, Departmental product demos & other activities like dealer meets, brand positioning.

Key Result Areas & Accomplishments

Enabling business growth by developing and managing a network of dealers for deeper market penetration and reach.

Focusing in project segment B2B & B2G sales as well by regular touch with architects, consultants, contractors by ensuring the targeted Net-growth and revenue growth is achieved

PROFESSIONAL EXPERIENCE

M/s.Syska LED Lights Private Limited –Chennai (May 2016-SEP 2019) Designation-Vertical Head Projects

Key Responsibilities

Maintaining Key Accounts of Individuals Customers and projects by Marketing and Selling to the High End Residential and Commercial Projects through professional contacts like Architects, Consultants, Interior Designers, Specifiers and System Integrators etc.

Product management – Marketing, Promotional Activities, Trade Fairs, Dealer/Customer Demos

Market & Application Development, Identifying New Segments, Developing Channel Partners

Material Planning, Preparing MIS and documenting in a presentable form. Technical Presentation & To provide Training to the team members

Key Result Areas & Accomplishments

Accomplished the budgeted sales (Growing from 5 Crores to nearly 19 Crores in 3 years) Developed the Market share Managing

/Selection and appointment of distributors. & having a proven track record of establishing a good customer base, and achieving volume targets successfully.

Independently managing the key industrial accounts / OEM accounts and a network of 8 super stockiest & handling Channel partners & 30 distributors & Meeting the Target in terms of volumes, profitability, visibility and growth.

PROFESSIONAL EXPERIENCE

M/s.Skipper Limited-Chennai - India (JAN 2014-Till APRIL 2016) Designation-Marketing –Manager

Key Responsibilities

Handling the Sales & Marketing activities for the Project sales, Handling the PSU’s, Direct Customers & Channel Development

Maintain existing project partners / channel partners and activate new ones to boost sales.

Key Result Areas & Accomplishments

Successfully achieved budgeted sales through Channel network and Project partners Initiated development of OEM business for LED Modules in outdoor/industrial lighting.

PROFESSIONAL EXPERIENCE

M/s.Asian Retail Lighting Ltd- TN & Kerala Chennai, India (July 2011-Dec 2013)

Key Account Manager -Professional Lighting

Key Responsibilities

Handling Channel and expansion of Distributors’ network, IT/ITES, Infrastructure, and Banking, handled Channel sales, Industrial, Institutional, Governments, Commercial Indoor & outdoor segments

Key Result Areas & Accomplishments

Accomplished the budgeted sales (Growing from 2 Crore to nearly Rs. 12 Crores in 3 years)

Developed major customers like Protech, CTS, TCS, L&T, Phoenix Market City, Southern railways, ICF, etc.

PROFESSIONAL EXPERIENCE

M/s. Wipro Lt d (May 2010 – July 2011)

Territory Manager-C& I Lighting

Key Responsibilities

Handling the Commercial, Industry, Hospitality, Health care Institutional & industrial Projects segments

Maintaining good relations & increasing revenue through existing distributors/ dealers.

Key Result Areas & Accomplishments

Developed major customers in industrial/Hospitality segments like Tablets India, HOSPIRA, ORCHID PHARMA, HYUNDAI, FORD, Chennai Corporation, TNPHC, MES, PWD, Sidco industrial estate, Miot Hospitals, Voltech controls, L&T Etc

PROFESSIONAL EXPERIENCE

M/s.Bajaj Electricals Ltd (May 2005 – April 2010)

Asst. Manager-Sales –LUM-BU

Key Responsibilities

Handling the Trade/Distributors, projects, institutional sales, and exposure to sales, marketing and merchandising activities

Exploring scope for business development with existing customers& add new customers.

Key Result Areas & Accomplishments

Developed major customers like Servalakshmi paper boards, Seshasayee Paper boards, JSW, SAIL, Power grid, TNPL, Ramco

cements, Coimbatore Corporation, MES, Airports PWD, BMW, Lakshmi mills, Bannari Sugars, L&T Etc

PROFESSIONAL EXPERIENCE

M/s.Venture Lighting India Ltd (May 2000 – April 2005)

Business Development Executive

Key Responsibilities

Was associated with Venture Lighting India ltd. as Senior Business Development executive for five years handling the Channel & Distribution sales

Key Result Areas & Accomplishments

Developed major OEM customers like Bajaj, Surya, Havells, GE, Arklite, Arya Filaments, etc.

Distinction of obtaining a highest ever order of 1158 no of lighting fixtures from Northern railways & obtained bulk order from eastern railways order

ACADEMIC PROFILE

MBA with specialization in Marketing & Transport management from Annamalai University-Chidambaram-Tamil Nadu-Period- (2005-2008) Experience in handling Commercial, IT/ITES, Banking, Infra,Institutional Sales, Dealer Distribution management

Bachelor in Electrical & Electronics Engineering from the institute Arunai Engineering College Affiliated to Madras University Tiruvannamalai-Tamil Nadu Period –(1996-2000)

PERSONAL DETAILS

Current Address Sri Ayyan Kalimagal Apartments, Plot 4&5, 1st Floor, Flat-C, Subhashree Nagar Extension-3, Near M.K.M Matriculation School Front Gate, Mugalivakkam, Chennai - 600125

Date of Birth : 12 October 1977

Language Known : Tamil, Telegu, English & Hindi

DECLARATION

I hereby declare that the above said statements are true to the best of my knowledge and belief

Place: Chennai Yours Faithfully

Date :28/8/2025 (N. Prasanna Venkatesh)

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