Business Development Digital Marketing

Ned Sands

*** ******** ****, *** ****, CA, ***** **********@*****.*** (m) 310-***-****

REVENUE LEADER SALES STRATEGIST STARTUPS AND FORTUNE 500 Expertise: Advertising Sales Strategy Business Development Digital Marketing Integrated Campaigns Revenue Growth Team Leadership

PROFESSIONAL SUMMARY

Dynamic sales and marketing leader with 15+ years of experience driving revenue growth, building strategic partnerships, and leading high-performance teams. Adept at creating innovative sales strategies, developing senior-level brand relationships, and exceeding revenue goals in competitive markets.

Core Competencies:

● Consultative Selling & Strategic Sales Leadership

● Digital & Influencer Marketing Expertise

● Team Building, Leadership, and Training

● Proven Success in Exceeding Revenue Quotas

CAREER ACHIEVEMENTS

● Generated $123M in new business from marquee clients including Sony, Disney, and Rockstar Energy.

● Increased network ad sales by 54%, delivering $56M in revenue over three years.

● Boosted revenue by 20% for Bravo, Viacom, and NBC through strategic sales initiatives.

● Secured $57M in sales transactions within an 18-month period.

● Built, trained, and motivated sales teams that consistently surpassed goals. PROFESSIONAL EXPERIENCE

Senior Political Advertising Sales Director Division D <> VoterX <> City Media USA Remote 2019 – Present

● Cultivated strategic partnerships with high-profile clients, driving growth through influencer marketing and innovative content strategies.

● Led sales initiatives, consistently exceeding revenue targets while aligning efforts with organizational goals.

● Delivered tailored marketing solutions, enhancing client engagement and expanding market reach. Senior Sales and Business Development Executive 2014 – 2019 Led revenue growth and client acquisition efforts across multiple high-growth digital platforms, focusing on AdTech, online gaming, and global digital entertainment.

● Directed global sales for ZAM Networks, the largest collection of online gaming sites (Wowhead, Hearthhead, TF2 Outpost), consistently exceeding annual revenue targets and securing relationships with major global brands.

● Managed U.S. sales for Viki.com (a Rakuten company), achieving 169% year-over-year revenue growth by driving

$28M in ad sales through video pre-roll, mid-roll, display, and mobile formats.

● Spearheaded sales initiatives for Adorable AI, an AdTech startup specializing in AI-driven mobile engagement, and Social Reality Ad Exchange (SRAX), leveraging proprietary tools to unlock data and insights for publicly traded companies.

● Excelled in client development, team leadership, revenue forecasting, and delivering data-driven marketing solutions to national ad agencies and direct clients.

Consulting Roles 2010 – 2014

Developed sales strategies, built high-performing teams, and created scalable ad platforms for startups and established companies. Highlights include:

● TSN Advertising: Built an ad sales team for a truck OOH advertising startup, exceeding revenue goals by 32% within one quarter.

● IGA Worldwide: Grew digital in-game video ad revenue by 113%.

● Mydamnchannel.com: Secured national ad sales for celebrity-branded digital entertainment.

● Tennis Channel: Increased national sponsorship and TV ad revenue by 27% in the first two quarters.

● Stratus Media Group: Built and led a national sponsorship sales team for live entertainment events. Director of Digital Advertising & Sponsorship Sales Various Early-Stage Companies 2007 – 2010

● Established digital advertising frameworks for emerging social networking platforms such as FragMob.com, SkiSpace.com, MTDN.com, and PathConnect.com.

● Managed sponsorship sales and digital business development for the Western region, overseeing a $20M budget.

● Directed a team of 20, including sales directors and staff, delivering innovative advertising programs and campaigns.

● Generated $1.6M in new business revenue from clients like Goldline, Fiji Tourism, Honda, and Jenny Craig. Director of Entertainment and Auto Sales Premiere Radio Networks 2007 – 2010

● Sold national advertising across diverse categories, including entertainment, automotive, and retail, achieving cross-platform campaign success.

● Developed $1.6M in new business revenue through custom campaigns for clients like Honda and Fiji Tourism. Vice President, Western Regional Ad Sales Viacom/MTV Networks Santa Monica, CA 2003 – 2007

● Achieved 18% YoY revenue growth, managing a $56M portfolio.

● Led digital transformation efforts, generating $11M in new online revenue streams. Vice President, Western Regional Cable Ad Sales NBC/Bravo/IFC Santa Monica, CA 1999 – 2003

● Established and led Bravo's Western regional office, hiring and managing a team of 10, including account executives, planners, and support staff.

● Exceeded budget goals for three consecutive years, increasing regional ad revenue by 25% annually—from $4M to over

$20M.

● Developed digital advertising initiatives for BravoTV.com, introducing branded packages and product placement programs for flagship shows like Project Runway and Queer Eye for the Straight Guy. EDUCATION

Bachelor of Arts in Communications California State University, Northridge Marketing Trends Management Program Harvard Business School COMMUNITY INVOLVEMENT

City of Hope Make a Wish Foundation Westlake High School Football Booster

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