Business Development Sales Team
Resume:
********************@*****.***
FL, 33068, USA
VIVIANA OSPINA
SKILLS
• Sales Structure Design & Execution
• Sales Team Leadership & Coaching
• Costumer Relationship
Management
• B2B Marketing & Business
Development
• Market Intelligence & Analysis
• Closing and Negotiation
• Lead Qualification
• Tech savvy
• Consultative Selling
• CRM Implementation &
Optimization
• Ability to make sound decisions
with limited supervision
• Ability to deal effectively with
diverse types of people
Leader in sales and
commercial strategies
PROFILE
Versatile and results-driven commercial leader with over a decade of experience across the full spectrum of business development and sales strategy. Proven ability to identify and capitalize on growth opportunities, lead high-performing sales teams, and design scalable commercial structures in competitive and design-driven industries— including luxury construction, architectural products, and high-end services. Throughout my career, I have executed business development initiatives to open new markets, while also building and optimizing sales organizations from the ground up. I combine strategic vision with hands-on execution, blending consultative sales, data- driven decision-making, and strong relationship management to drive long-term value.
EXPERIENCE
BELT Design Studio • Sales Manager • 2018 to present
• Led business development initiatives to position BELT's architectural metal solutions in high- end residential and commercial markets.
• Generated and qualified new leads through targeted prospecting, networking, and market intelligence analysis.
• Conducted strategic negotiations and closed high-value projects in collaboration with builders, architects, and developers.
• Built and nurtured long-lasting relationships with key industry influencers, securing strategic partnerships and premium accounts.
• Revamped sales structure, increasing pipeline from $10M to $65M per cycle through consultative and data-driven closing strategies.
• Enhanced close rates from 11% to 20% by optimizing lead qualification processes and implementing strategic negotiation techniques.
• Spearheaded CRM implementation to streamline pipeline tracking, improve forecasting accuracy, and enhance client engagement.
• Launched high-impact outbound campaigns to attract and convert new clients, increasing brand visibility in premium markets.
• Trained and mentored sales team, fostering a high-performance culture aligned with corporate revenue and growth objectives.
• Maintained consistent communication with prospects and clients to drive retention, upselling, and long-term business growth.
EDUCATION
• GOLD COAST SCHOOL
Miami – US Real Estate Agent -
License October 2018
• UAO
Cali - Colombia Social
Social Communicator -
Bachelor April 2006
• UNIVERSITY EAFIT
Medellin Colombia
Marketing and finance
Associate February 2010
• UNIVERSIDAD DEL VALLE
Cali - Colombia
M.B.A August 2015
Territory Sales Coordinator • JALLO OIL • July 2016 - August 2018
• Directed revenue optimization strategies across 15 retail locations, boosting profit margins from 15% to 35% through data-driven sales techniques.
• Devised and executed advanced sales training programs, enhancing team performance and customer engagement.
• Negotiated strategic agreements with top-tier suppliers, improving profitability and operational efficiency.
Store Manager • JALLO OIL • October 2015 - July 2016
• Responsible for day-to-day operations.
• New sales strategies helped the store sales rise, and the Margin increased to 35
• Mystery shopper scores 100% - Inspection scores: Mobil 96% - APEC 100% and Circle K
• 100%.
• Create strategies and correct training that guarantee an excellent execution of the client journey and quality customer services.
• Execute sales planner and excellent customer service.
• Direct, optimize and coordinate full order cycle.
• Execute logistics system to guarantee the store accuracy services and profit. District Sales Manager • Línea Directa S.A • July 2010 – October 2015
• Led business development and direct sales initiatives across assigned territories, focusing on performance in high-volume retail environments.
• Generated and qualified new leads through prospecting efforts, networking events, and door- to-door sales activities.
• Executed in-person prospecting and direct sales strategies to connect with retail clients and maximize territory penetration.
• Supported the sales team in complex negotiations, offering coaching and deal structure support to increase conversion rates.
• Developed and implemented rapid-close strategies tailored to the retail sector, accelerating decision-making and improving win rates.
• Recruited, trained, and managed over 600 sales representatives across multiple regions, ensuring consistent execution of commercial strategy.
• Launched loyalty and retention campaigns, increasing brand loyalty to 85% and driving monthly client growth by over 10%.
• Opened three new markets through structured sales expansion plans and territory development.
• Consistently met or exceeded regional sales goals through a mix of tactical execution and strategic leadership.
• Awarded Best Sales Executive in the company for outstanding results and leadership impact. Other Experience
• Communication and Marketing Consultant
Jan 2009 – July 2010 • EMCALI ESP
• Communication and Marketing and Sales Territory Analyst Dec 2008 - Jan2009 • Bodytech
• Social Communication Executive
Jun 2005- July 2006.• FENALCO
• Communication and Marketing Consultant
August 2006 - Dec 2008 • Metrocali
• Assistant Manager
Jan 2003 -June 2005 Texaco #24
REFERENCES
Esneda Giraldo
VP Jallo Oil.
Phone: 941-***-****
Florida U.SA.
Mario Baratto
Design Consultan Belt
Phone: 786-***-****
Florida U.S.A
Kenny Discepelo
Hernando Fire
Department
Phone: 786-***-****–
Florida U.S.A.
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