Kirsten L. Shumate
Maricopa, AZ 85138
**************@******.***
CAREER OBJECTIVE
Experienced professional seeking
a full-time role in a dynamic and
growing company where my
creativity, communication skills,
and interpersonal strengths can
drive impactful results.
SKILLS
Sustaining an elevated level of
client satisfaction.
Managing multiple projects
simultaneously while ensuring
intricate details and deadlines
are met.
Adapting to altered schedules
and reacting to challenging
situations in a professional
manner.
TECHNOLOGY
Microsoft Office programs,
Cvent, Passport, eTouches,
Phoenix, QuickBooks and
Maximizer CRM
KIRSTEN L. SHUMATE
EXECUTIVE PROFESSIONAL
EXPERIENCE
NATIONAL ACCOUNT MANAGER (2022 – 2024)
MOBILE MERCHANDISERS, INC, MANUFACTURER, MT VERNON, WA
• Systemized existing CRM database resulting in successful target marketing campaigns, best practices and a 30% overall increase in annual sales.
• Identified and secured new client and $1.5 million custom POS display lead, the largest in company history, as well resulting in additional custom display opportunities.
• Maintained a customer satisfaction rating of 97% through excellent communication and problem-solving skills.
ACCOUNT REPRESENTATIVE (2018 - 2022)
ACTION PAGES, LLC, MEDIA ADVERTISING COMPANY, MT VERNON, WA
• Managed and tracked accounts receivable exceeding monthly collection goals.
• Identified problem accounts and negotiated payment programs.
• Interfaced and assisted sales representatives with data for clients including delinquent accounts, payment history, contracts and account discrepancies.
• Successfully supported sales representatives with new business appointment scheduling resulting in exceeding regional sales goals.
• Created and facilitated processes and procedures for new employee training in proprietary software.
PRESIDENT (2016 – 2018)
MOONSHADOW EVENTS, LLC, MEETINGS MANAGEMENT FIRM, MT VERNON, WA
• Full-service meetings management company specializing in site selection, contract negotiations, logistics and budget management for meetings, conferences, expositions and incentives.
MANAGER, MEETINGS & EXPOSITIONS (2011 – 2016)
KELLEN COMPANY, ASSOCIATION MANAGEMENT FIRM, ATLANTA, GA
• Successfully managed the Airline Passenger Experience Association (APEX) ten annual meetings from RFP through contracting including conducting site visits, negotiating contracts, concessions, addendums and space needs in both a national and international environment.
• Effectively managed multiple projects while maintaining an elevated level of customer service to board members, committees, participants and the internal client account team.
• Created and managed, with board and committee input, outside events during meetings including, but not limited to, tours, golf tournaments, races etc.
• Effectively managed and resolved national and international challenges that arise with meetings management including shipping, material handling, VAT and contract addendums.
• Secured and managed a wide variety of vendors and outside providers.
• Developed and managed an accurate budget including analysis against prior years, careful expense management and forecasting for future planning.
• Exhibits management planning of annual EXPO logistics including exhibitor prospectus and services kit, security requirements and floor plans.
• Prepared quarterly Board of Directors committee reports.
• Created and managed vital stat reports including meeting and EXPO space usage, room block pick-up, F&B and WiFi usage.
• Assisted APEX staff with destination and event specific sponsorship opportunities.
• Developed and implemented Value Added Tax (VAT) policies and procedures.
• Coordinated and managed two volunteer committees including meeting schedules, agendas and meeting minutes.
PRESIDENT (2008 -2011)
KLA EVENTS, INC., MEETINGS, INCENTIVES AND SPECIAL EVENTS, MABLETON, GA
• Contract meeting planning services including site selection, contract negotiation, registration website development, registration management, budget development and management, vendor sourcing and onsite management.
DIRECTOR OF OPERATIONS (2006 – 2008)
CALDWELL GROUP, LTD., MEETINGS AND INCENTIVES, ATLANTA, GA,
• Successfully planned, managed and executed more than 20 corporate meetings and incentives annually including registration website development, registration, budget management and program logistics.
• Generated, managed and summarized program budget reports resulting in an average of 15% cost savings per event.
• Onsite management at all events including DMC, activities, production, audio/visual, hotel and speakers.
• Prepared weekly and monthly reports on all activity and post event analysis reports.
• Arranged and managed site inspections.
MEMBER SERVICES DIRECTOR (2003 – 2006)
GEORGIA PRESS ASSOCIATION, TRADE ASSOCIATION, ATLANTA, GA
• Planned, managed and executed 300-person annual convention within budget including site selection, hotel negotiation, sessions, speakers, activities and logistics.
• Introduced a convention sponsorship program raising more than $8k of revenue in the first year.
• Planned and managed annual silent auctions securing more than $35k in annual revenue.
• Developed and managed more than 15 educational seminars annually.
• Coordinated quarterly board meetings including site selection, strategic planning, minutes and activities.
• Marketed annual convention, conferences and seminars resulting in an overall increase in attendance.
• Organized and managed an employee process and procedure program.
• Committee liaison and contact point for all committee and membership inquiries.
• Responsible for serving as liaison with the Department of Corrections in securing witnesses of executions.
ACCOUNT MANAGER (2000 – 2003)
TIMCO, INC., CORPORATE INCENTIVE MEETING AGENCY, ATLANTA, GA
• Planned and executed two 2000-person meeting programs totaling $7 million in revenue.
• Interviewed, hired and managed work produced by Destination Management Companies for incentive programs exceeding $2.8 million in revenue.
• Planned and executed three incentive programs for 700 participants including managing buy-in programs, hotel rooming lists, program registration, airline ticketing coordination, program mailings, participant correspondence, and on-site coordination with each program exceeding
$3 million in revenue.
• Successfully organized and managed an Incentive Voucher Individual Travel Program.
• Responsible for hotel contract negotiations including meeting space, sleeping rooms and food and beverage.
• Conducted program planning site inspections with hotel and Convention Center representatives.
• Created and managed program costings and budget analysis. ACCOUNT EXECUTIVE (1998 – 1999)
PGI, INC., EVENTS AND COMMUNICATIONS AGENCY, ATLANTA, GA
• Developed and maintained client relationships in top Atlanta hotels generating new business and successful marketing of new PGI office.
• Coordinated corporate sales and hotel sales presentations that produced new business leads.
• Sold and developed event programs for Delta Air Lines, Georgia-Pacific, Peregrine Systems, Philip Morris, Merck Pharmaceutical, Biogen, UCB Pharma, Parke-Davis, Lincoln-Mercury, The BioContinuum Group and Extant, Inc.
• Demonstrated original creative concepts in proposal writing that brought in new clients.
DESTINATION KNOWLEDGE
Scottsdale, AZ London, England Bahamas
San Francisco, CA Nairobi, Africa St. Lucia, BWI
Napa & Sonoma Valley, CA Morocco, Africa Barcelona, Spain Lake Tahoe, CA Kenya, Africa Montreal, Canada
Pebble Beach, CA Madrid, Spain Quebec City, Canada San Diego, CA Paris, France Lisbon, Portugal
New York, NY Cozumel, Mexico Sydney, Australia
Atlanta, GA Cancun, Mexico Singapore
Maui, Hawaii Mazatlán, Mexico Rome, Italy
Lanai, Hawaii Buenos Aries, Argentina Dublin, Ireland Brighton, England The Cayman Islands, BWI Portland, Oregon UAE Prague, Czech Republic Seattle, Washington
EDUCATION
BACHELOR OF ARTS, MASS COMMUNICATIONS (1993)
CALIFORNIA STATE UNIVERSITY, EAST BAY
CERTIFIED MEETING PROFESSIONAL (CMP) (2002 - 2023) PROFESSIONAL ORGANIZATIONS
Toastmasters International 1997
Conference and Meeting Management Certificate Program – UGA
• Instructor, Professional Development 2008 - 2010 Georgia Chapter of Meeting Professionals International
• Director of Strategic Events 2003 - 2006
• CMP Study Group Committee 2002 - 2013
• MAC Committee 2008 - 2011
• Fall Classic Committee 2009 - 2010
• Nominating Committee 2010 - 2011
• Advisor to Leadership Development 2010 - 2012
• Fall Classic Committee Chair 2013 – 2014